Multimedia Technologies Eventos em China
PALS Asia
PALS Asia: A Growing Center for Professional Audio, Lighting and System Integration
Since its launch in 2020, PALS Asia – Pro Audio, Lighting & Systems Asia has become one of the most dynamic gathering points for professionals in audio technology, stage engineering and integrated AV systems. Hosted annually at the Shenzhen Convention & Exhibition Center, the event reflects the rapid technological rise of Shenzhen itself a city now considered one of the global leaders in innovation, smart technologies, IoT and AI development. Organized by Trust Exhibition Co., Ltd., the fair combines modern infrastructure with forward-thinking event management, creating an environment that welcomes both established companies and emerging brands looking to expand their international presence. Its broad professional scope and fast-growing reputation make PALS Asia a vital platform for exploring next-generation solutions in stage and entertainment technology.
What distinguishes the event is its comprehensive focus on connectivity and creative applications across different industries. As professional lighting, audio engineering, LED displays and stage technology continue to evolve, businesses require a dedicated space to evaluate new tools and understand how these systems can work together. PALS Asia provides precisely this combination of innovation and practicality. Visitors find not only an impressive range of technical equipment but also demonstrations that reveal how modern AV integration reshapes entertainment, education, architecture and commercial environments. The fair encourages a multidisciplinary approach that strengthens collaboration between suppliers, integrators and creative professionals who rely on high-quality audiovisual systems.
A comprehensive showcase of professional audio, lighting and AV integration
One of the most appealing aspects of PALS Asia is the vast diversity of products and technologies presented across the exhibition halls. The fair represents the full ecosystem of modern entertainment and staging from compact audio tools engineered for small venues to advanced lighting solutions used in large-scale live shows. This wide spectrum allows attendees to compare approaches, understand new market directions, and find equipment tailored to their exact requirements. The fair’s commitment to covering all relevant segments demonstrates its ambition to serve as a complete resource for the entire industry.
Among the categories that consistently receive strong attention are:
Stage and entertainment lighting for concerts, theaters and event venues
Professional audio systems, mixing consoles and sound-processing equipment
LED screens and visual display technologies for indoor and outdoor use
DJ equipment and portable solutions for live performance environments
AV system integration tools, including controllers and networking technologies
By presenting such a rich array of options, the event supports both large production companies and smaller creative teams seeking to modernize their equipment. This diversity also attracts professionals from industries which traditionally stood outside the entertainment sector but are now embracing advanced audiovisual systems, such as retail, hospitality and corporate environments.
XR, holography and the expanding world of immersive technologies
Technological innovation lies at the heart of PALS Asia. Beyond the traditional elements of audio and lighting, the fair dedicates substantial attention to immersive media and extended reality. XR technologies, holographic projections and solutions connected to the Metaverse such as VR, AR and MR introduce new dimensions to stage design and audience engagement. Instead of being experimental add-ons, these technologies are showcased as practical tools ready for real-world application in exhibitions, advertising installations, educational simulations and virtual stage environments.
Many exhibitors focus on creating natural interactions between the physical stage and digital elements. This includes synchronized lighting that responds to XR content, sound systems capable of spatial audio mapping, and LED structures designed to support augmented and virtual effects. These innovations represent the next wave of experiential design, where the boundaries between real and digital environments become increasingly fluid. PALS Asia plays a pivotal role in revealing how these technologies move from concept to execution, providing visitors with both inspiration and realistic implementation strategies.
In addition to equipment presentations, immersive technologies often inspire conversations about future business models. Companies explore how virtual spaces can complement live events, how holography can reduce production costs, and how AI-driven systems may enhance efficiency in content creation. As these fields continue to evolve, the fair remains one of the key platforms guiding professionals through this transition.
Knowledge exchange and networking across diverse industries
A hub connecting technology providers and creative professionals
Beyond the product displays, one of the signature elements of PALS Asia is its strong emphasis on professional interaction. The event brings together representatives from advertising, architectural design, retail environments, and the education sector industries that increasingly rely on sophisticated audiovisual systems to communicate, engage and inform. This mix creates an energetic atmosphere where specialists learn from one another and recognize opportunities for cross-industry collaboration.
The fair offers several avenues for building meaningful connections. Visitors can speak directly with manufacturers, review product specifications with engineers, or explore integration strategies with system designers. These exchanges often provide clarity on how new technologies can be adapted to meet specific project requirements. In many cases, long-term partnerships begin with casual conversations on the exhibition floor, illustrating the fair’s value as a networking destination.
Conferences and expert-led seminars that highlight emerging trends
A major highlight of PALS Asia is its extensive educational program, featuring conferences and seminars led by recognized specialists in audio technology, lighting design, stage engineering and immersive media. These sessions provide deeper insight into current trends, address the technical challenges faced by industry professionals, and explore the direction of future developments. Participants gain a more detailed understanding of evolving standards, regulatory updates, and creative possibilities unlocked by recent technological progress.
Seminars often cover topics such as:
Integration of IoT and AI into stage and venue management
Advancements in digital audio processing and acoustic design
LED display innovations for architectural and experiential applications
The impact of XR and holography on live event production
These sessions complement the exhibition by offering structured knowledge that helps visitors approach new technologies with confidence. They strengthen the fair’s role not only as a marketplace but also as an influential source of industry education.
PALS Asia as a growing international platform for innovation
PALS Asia continues to expand its reach, attracting a larger global audience with each edition. The fair’s strategic location in Shenzhen reinforces its significance, as the city has become synonymous with technological leadership and rapid development. Its infrastructure, business environment and innovative ecosystem support the vision of a trade fair dedicated to cutting-edge audiovisual solutions. For exhibitors, this creates an opportunity to reach new markets; for visitors, it offers direct access to some of the world’s most advanced technologies.
The fair’s influence also lies in its balanced approach: it connects creativity with engineering, mainstream products with experimental technologies, and established industry pillars with emerging fields like XR and the Metaverse. By maintaining this balance, PALS Asia remains relevant to a broad audience while continually pushing the boundaries of what is possible in professional audio, lighting and integrated systems.
As the global demand for immersive experiences, intelligent venues and technologically enhanced performances continues to grow, PALS Asia stands out as a crucial platform guiding the industry forward. It brings together the innovations, expertise and collaborative energy needed to shape the next generation of audiovisual environments both in Asia and across the world.
GETshow
GETshow: A Premier Platform for Global Entertainment Technology Innovation
The GETshow, officially known as the Guangzhou Entertainment Technology Show, has become one of Asia’s most influential events for audio, lighting and stage technology since its establishment in 2011. Held annually at the Canton Fair Complex in Guangzhou, the event reflects China’s growing strength in the entertainment technology sector and its commitment to fostering innovation on a global scale. The Canton Fair Complex one of the world’s largest and most advanced exhibition centers provides the ideal environment for such an ambitious trade fair. Located along the Pearl River in the Haizhu District and easily accessible through metro lines and expressways, the venue offers more than one million square meters of highly modern exhibition space, symbolizing both regional development and China’s wider industrial capabilities. This vast and sophisticated setting reinforces the importance of the GETshow as a central hub of international exchange.
Organized by the Industry Association of China Entertainment Equipment (SCEE), the event brings together a diverse community of specialists working across audio engineering, lighting design, stage production, multimedia integration and visual technology. The SCEE plays a vital role in strengthening communication, research and development within China’s entertainment equipment sector, and the GETshow stands as one of its most prominent initiatives. Each edition highlights how the industry continues to evolve in response to technological advancements and shifting creative expectations. With exhibitors showcasing an extensive selection of equipment, the fair supports professionals who shape performances in concert halls, theaters, arenas and large-scale entertainment venues.
A comprehensive showcase of entertainment, stage and AV technologies
One of the most defining features of the GETshow is the remarkable breadth of product categories presented across its exhibition halls. The event covers the full spectrum of technologies required for professional entertainment production from the earliest planning stages to live execution and system integration. This broad scope allows visitors to explore innovations that influence both technical workflows and the artistic possibilities behind today’s performances.
Across the fair, attendees can explore solutions such as:
Professional audio equipment, microphones and power amplifiers
Intelligent lighting systems, stage lighting and control technologies
LED displays, visual effects systems and immersive presentation tools
Public broadcasting systems and conference communication technologies
Stage elements, decoration equipment and peripheral technical devices
The diversity of products ensures that the GETshow attracts professionals with varying goals: some look for new tools to enhance touring productions; others explore integrated systems for theaters, corporate venues or cultural institutions. This variety also reflects the growing demand for technologically advanced entertainment environments, where audio, lighting and visual effects work together seamlessly to create memorable experiences.
Innovation and technological advancement at the core of the GETshow
The GETshow is widely recognized for its strong emphasis on innovation. As the entertainment industry continues to adopt more complex digital systems, the fair has become a key platform where manufacturers introduce cutting-edge technologies and creative solutions. Many exhibitors choose the event as the venue to debut new products, allowing visitors to interact with equipment that may soon influence global performance standards.
Live demonstrations are among the most celebrated aspects of the fair. These presentations allow visitors to see high-end devices in action observing how sound behaves in different acoustic settings, how lighting responds to digital commands, and how visual systems integrate with stage movements. The GETshow is known for hosting one of the largest displays of premium audio and lighting technologies in Asia, making it a valuable destination for engineers, designers and production teams who want to evaluate equipment with accuracy and context.
A recurring theme across the fair is the integration of intelligent control systems. Automated lighting fixtures, synchronized sound networks and digitally managed stage setups demonstrate how the industry is moving toward greater efficiency, reliability and creative flexibility. These systems not only enhance show quality but also reduce setup time and operational complexity, supporting faster transitions between events and more scalable production environments.
The Canton Fair Complex: an iconic venue supporting global collaboration
A world-class setting for large-scale international trade fairs
The Canton Fair Complex plays an essential role in shaping the identity of the GETshow. Known globally for its architectural scale and modern infrastructure, the venue is designed to support some of the world’s most important trade fairs. With more than a million square meters of display space divided into multiple technologically equipped pavilions, the complex offers exhibitors and visitors the comfort and logistical efficiency needed for events of such magnitude.
Its location along the Pearl River and within Guangzhou’s thriving Haizhu District enhances accessibility for international guests. The integration of metro networks, expressways and proximity to major transportation hubs ensures that participants experience seamless travel. This accessibility contributes to the event’s global reach, making it easier for companies from all continents to participate and engage with the Asian entertainment market.
A catalyst for economic growth and industry development
Beyond its logistical advantages, the Canton Fair Complex symbolizes the economic ambition of South China. By hosting major trade fairs such as the GETshow, it fuels international business development, facilitates trade partnerships and strengthens China’s position in global industry networks. For exhibitors and buyers, this environment provides opportunities that extend far beyond a single event offering access to an extensive ecosystem of suppliers, manufacturers and technology developers.
Professional exchange, networking and global collaboration
The GETshow is more than an exhibition; it is a dynamic meeting point for industry leaders, creative professionals, engineers and integrators. The event encourages communication and collaboration through meetings, panel discussions and informal exchanges across exhibition halls. Participants gain insight into market trends, creative directions and technical best practices from around the world.
Networking plays a pivotal role in the fair’s ongoing success. Exhibitors often use the event to build relationships with international distributors, explore partnerships for research and development, or collaborate with designers and production studios on upcoming projects. Similarly, visitors looking for comprehensive solutions whether for concert productions, corporate events or permanent installations benefit from speaking directly with manufacturers who can guide them through product capabilities and integration strategies.
These interactions promote a culture of innovation and shared expertise, helping the entertainment technology sector remain adaptable in a rapidly changing global environment.
A driving force shaping the future of entertainment technology
In an industry defined by creativity, precision and fast-paced technological evolution, the GETshow stands out as a vital platform supporting growth and transformation. By presenting high-end audio and lighting systems, advanced stage technologies and intelligent control networks, it empowers professionals to elevate performance quality and expand artistic possibilities. Its strategic location, strong organization and focus on innovation create a collective momentum that reaches far beyond the event itself.
As entertainment markets continue to demand immersive experiences, efficient production workflows and integrated multimedia environments, the GETshow remains a cornerstone for discovering the tools and ideas that will define the next generation of performances. It brings together global industry leaders in a vibrant atmosphere where knowledge, creativity and technology converge setting the stage for future breakthroughs in entertainment production across Asia and the world.
Prolight + Sound Guangzhou
Prolight + Sound Guangzhou: A Leading Hub for Professional Lighting, Audio and Event Technology
Since its debut in 2003, Prolight + Sound Guangzhou has grown into one of Asia’s most important trade fairs for professional lighting, audio, and event technology. Held annually at the Canton Fair Complex in Guangzhou, the event reflects the remarkable development of China’s entertainment technology sector. The venue one of the world’s largest and most advanced exhibition centers provides exceptional infrastructure that perfectly supports a trade fair of this scale. With its expansive halls, sophisticated logistics and international accessibility, the Canton Fair Complex offers ideal conditions for exhibitors and industry visitors from around the world. Over the years, Prolight + Sound Guangzhou has established a reputation as a dynamic meeting point where manufacturers, integrators, distributors and creative professionals can explore innovations shaping the future of live events and media production.
The fair is jointly organized by Messe Frankfurt (HK) Ltd. and the Guangdong International Science & Technology Exhibition Company (STE). This collaboration combines Messe Frankfurt's global experience in trade fair management with STE’s deep understanding of local markets and industry networks. Their partnership, strengthened after the organizers’ merger in 2013, has played a significant role in expanding the fair’s influence throughout the Asian region. Today, Prolight + Sound Guangzhou stands as a strategic gateway for companies seeking to engage with China’s fast-growing market for entertainment, media and integrated AV solutions.
A comprehensive showcase of professional lighting, audio and stage technologies
Visitors to Prolight + Sound Guangzhou encounter a remarkably broad range of technologies that support event production, commercial installations and creative environments. The fair covers every element essential to transforming a space into an immersive experience whether for concerts, theaters, exhibitions, theme parks, corporate events or entertainment venues. Through live demonstrations, system showcases and interactive displays, exhibitors present solutions that reflect both technological precision and artistic ambition.
Across the exhibition, professionals can explore:
Professional audio systems, mixing consoles and signal processing technologies
Stage lighting, architectural lighting and intelligent lighting control
Stage machinery, rigging equipment and structural solutions
AV integration technologies and conference communication systems
Innovative KTV equipment and home entertainment solutions
This extensive selection enables industry specialists to compare products, evaluate performance capabilities and discover new integration possibilities. Manufacturers often choose the fair to introduce new releases, giving visitors early access to emerging technologies and trends shaping the global market. The range of offerings also attracts system designers, sound engineers, stage technicians and venue managers seeking practical solutions for both small and large-scale projects.
Innovation as a driving force in the Guangzhou event technology market
Technological advancement is a defining characteristic of Prolight + Sound Guangzhou. The event consistently highlights developments that push the boundaries of interactivity, digital integration and immersive experiences. As the entertainment industry embraces more complex visual environments and network-based production workflows, the fair provides a valuable space for professionals to stay informed about evolving capabilities and creative opportunities.
Exhibitors demonstrate cutting-edge approaches such as networked audio systems, intelligent lighting automation, high-resolution LED solutions and immersive sound formats. Many innovations are designed to support seamless interaction across multiple systems allowing sound, lighting and visuals to respond to artistic direction in real time. This integration enhances the impact of performances and simplifies the production process, making installations more efficient and flexible.
Equally important is the growing influence of digital media and virtual technologies. With interest rising in virtual production, augmented reality, 3D visualization and metaverse applications, Prolight + Sound Guangzhou has become a key platform for exploring how these tools can shape the future of live experiences. Exhibitors demonstrate techniques that allow virtual environments to blend with physical stages, expanding creative and commercial possibilities for both entertainment and commercial installations.
“Visual X”: A dedicated platform for creative visual innovation
Exploring smart displays and emerging digital applications
One of the most distinctive highlights of Prolight + Sound Guangzhou is the “Visual X” showcase an area dedicated to digital creativity and advanced visual solutions. This special section brings together manufacturers and designers operating at the intersection of technology, art and commercial application. The presentation focuses on smart displays, interactive screens, digital signage and system solutions that cater to industries such as retail, film production, medical technology, education and themed entertainment.
“Visual X” reflects the increasing importance of visual communication across both entertainment and commercial sectors. High-resolution LED technology, responsive visual interfaces and immersive display formats have become essential tools for attracting audiences, enhancing storytelling and supporting real-time collaboration. The showcase provides insights into how these technologies can be integrated into complex environments—from multi-sensory museums and interactive retail spaces to film studios and digital classrooms.
Creativity meets technical precision
The strength of “Visual X” lies in its combination of creative experimentation and technical expertise. Exhibitors share case studies and demonstrate how visual systems can be adapted for different environments, offering practical guidance on implementation challenges, maintenance requirements and long-term performance. This dual focus benefits designers, system integrators and venue managers seeking solutions that are both innovative and reliable. As digital applications continue to play a central role in modern event production, “Visual X” stands out as a critical resource for professionals navigating this shifting landscape.
A thriving professional community and a catalyst for business development
The success of Prolight + Sound Guangzhou is closely tied to its function as a business and networking platform. The fair attracts professionals from across the world who come to discover new products, strengthen partnerships and gain insights into industry development. Exhibitors engage in discussions with distributors, integrators and creative teams, while buyers use the event to source equipment for upcoming projects.
Industry conferences, technical seminars and workshops further enrich the experience. These sessions provide valuable opportunities for knowledge exchange, presenting information on emerging market trends, creative methodologies and technological breakthroughs. Topics often include immersive production techniques, audio system optimization, intelligent lighting networks and integrated venue management. By offering this combination of education and marketplace interaction, the fair becomes a central hub where industry innovation and commercial opportunity converge.
The fair’s role extends beyond national boundaries. As China continues to be a major manufacturing center and fast-growing market for entertainment technology, Prolight + Sound Guangzhou functions as a crucial link between local industry capabilities and global market demand. Companies seeking distribution partners, R&D collaborations or new project opportunities often use the fair as a starting point for long-term business relationships.
Shaping the future of entertainment and AV technology in Asia
Prolight + Sound Guangzhou remains one of Asia’s most influential trade fairs for event technology, offering unparalleled opportunities to explore the latest advancements in lighting, audio, visual systems and integrated digital environments. Its strategic location, strong organizational foundation and emphasis on innovation make it a key destination for professionals across the entertainment, media and AV industries.
As live experiences become increasingly immersive, interconnected and visually driven, the technologies showcased at the fair will play a defining role in shaping future trends. Whether through sophisticated audio engineering, intelligent lighting design, virtual production tools or creative digital displays, Prolight + Sound Guangzhou provides insight into the next generation of event solutions.
By bringing together a global community of experts, creators and innovators, the fair continues to expand the possibilities of what live events, installations and digital experiences can achieve solidifying its status as a driving force in the evolution of professional entertainment technology across Asia and the world.
