370GRAD

370GRAD: A Comprehensive Platform for Hospitality Innovation in Hamburg

370GRAD, formerly known as Gastro Vision, has established itself as an exclusive trade fair and a central meeting point for decision-makers in the hospitality, gastronomy, and catering sectors. The name reflects a 360-degree perspective on industry trends, innovations, and solutions, emphasizing the fair’s commitment to fostering sustainable growth. Held every spring at the prestigious Empire Riverside Hotel in Hamburg, the event is organized by Butter bei die Fische GmbH and attracts a highly targeted audience of executives, creative professionals, and innovators seeking both inspiration and practical solutions.

Designed as a tailored platform for industry professionals, 370GRAD distinguishes itself through its unique format. Around 150 carefully selected exhibitors participate each year, showcasing a diverse range of products, services, and innovations across specialized themed areas. This focused approach encourages meaningful dialogue and collaboration, allowing visitors to gain insights into cutting-edge developments while establishing direct business connections. The fair balances inspiration and practicality, providing both creative impulses and concrete opportunities to expand business networks and implement innovative concepts.

Immersive Themed Areas Highlighting Industry Trends

A core feature of 370GRAD is its immersive themed experience spaces. Each section is designed to address a particular aspect of the hospitality and gastronomy industry, allowing attendees to navigate the fair in a purposeful and engaging way. Culinary showcases create an atmosphere of enjoyment and exploration, where visitors can experience high-quality food and beverages while discussing new approaches with peers and suppliers.

Some of the key areas include

Coworking Space – highlighting premium food, fine spirits, and wines, encouraging informal exchanges among professionals

Marketplace – a central hub for networking, connecting visitors and exhibitors to facilitate partnerships and collaborations

Concepts – presenting high-convenience organic products and solutions for system catering and food service

Deli – showcasing innovative concepts for on-site and takeaway offerings

Kitchen Club – providing exclusive insights into the work of top chefs and culinary innovators

Hospitalitech – demonstrating how digital technologies and technical innovations are transforming operational workflows

Start Me Up – offering a stage for start-ups, founders, and newcomers to present fresh ideas and products

This structured approach ensures that each visitor can focus on the areas most relevant to their business while exploring trends and opportunities across the full spectrum of hospitality.

Innovation, Networking, and Knowledge Sharing

370GRAD is not only a showcase of products and concepts but also a platform for exchange, learning, and networking. By bringing together industry leaders, creative professionals, and emerging talents, the fair encourages collaboration and sparks visionary ideas. Attendees can participate in live demonstrations, panel discussions, and interactive sessions, gaining insights into new business models, technological applications, and culinary innovations that can be applied within their own establishments.

Networking is a central component of the fair. The layout of the themed areas, combined with dedicated spaces like the Marketplace and Coworking Space, fosters informal interactions that often lead to long-term professional relationships. Whether connecting with suppliers, discovering innovative start-ups, or sharing knowledge with peers, visitors leave equipped with practical ideas and potential partnerships that can drive growth in their businesses.

Driving Sustainability and Future-Oriented Hospitality

A distinctive element of 370GRAD is its emphasis on sustainability and forward-thinking solutions. From organic products to high-convenience offerings that streamline system catering, the fair highlights innovations that address both consumer demand and operational efficiency. The Hospitalitech area, in particular, illustrates how technology can transform traditional hospitality practices, improve resource management, and enhance guest experiences. Through these initiatives, the fair positions itself as a forward-looking platform, helping participants adapt to evolving market demands while maintaining high standards of quality and service.

370GRAD: A Must-Attend Event for Hospitality Professionals

Ultimately, 370GRAD offers a holistic experience that combines inspiration, practical knowledge, and business opportunities. By integrating themed showcases, start-up presentations, culinary demonstrations, and digital innovations, the fair provides attendees with a comprehensive view of current and emerging trends in hospitality and gastronomy. For industry professionals from chefs and restaurateurs to system caterers and technology providers 370GRAD represents an invaluable opportunity to connect, innovate, and gain a competitive edge.

With its unique concept, curated exhibitor selection, and immersive environment, 370GRAD continues to set the standard for trade fairs in the hospitality sector. It not only reflects the present state of the industry but also shapes its future, making it an essential event for anyone involved in gastronomy, catering, and hospitality innovation.