CONARH

CONARH: Latin America’s Premier HR and People Management Event Celebrates a Major Milestone

The National Congress of People Management (CONARH) stands as a beacon in the human resources landscape, bringing together thousands of professionals who drive the future of people management. This year marks a particularly special occasion as CONARH coincides with the 60th anniversary of ABRH Brasil, its founding organization. The event is set to take place at the São Paulo Expo, widely recognized as the largest venue in Brazil and a prime location for gatherings of this scale.

With an expected attendance of over 50,000 participants across three days, CONARH is one of the most significant events not only in Latin America but globally, making it a must-attend for HR practitioners, executives, and innovators alike.

A Landmark Event in the HR Calendar

CONARH’s reputation as the largest HR and people management conference in Latin America is built on its commitment to delivering a rich blend of educational content, industry insights, and networking opportunities. This year’s event promises to be no different, with a program designed to challenge conventional thinking and spark new approaches in managing talent and organizational culture.
What attendees can expect:

• Comprehensive workshops and seminars led by renowned speakers
• Innovative exhibits showcasing the latest HR technologies and solutions
• Panels addressing key trends such as diversity, inclusion, and digital transformation
• Opportunities to network with thousands of professionals from diverse sectors
• Platforms for startups and tech companies to present cutting-edge HR tools

With its vast scale, CONARH creates an unparalleled environment for learning and collaboration.

Honoring Six Decades of Excellence with ABRH Brasil

Celebrating 60 years of ABRH Brasil, the event will also spotlight the enduring influence of this organization in shaping Brazil’s HR profession. ABRH Brasil’s commitment to advancing people management standards has paved the way for innovations that resonate across the globe.

This anniversary serves as a powerful reminder of the evolving nature of HR—from administrative tasks to a strategic cornerstone for business success.

Driving Innovation and Thought Leadership in HR

Beyond education and networking, CONARH functions as a catalyst for innovation in the human resources field. Attendees gain firsthand exposure to tools and methodologies that can transform how organizations attract, retain, and develop talent in a fast-changing world.

Key themes at the congress include

• Digital Transformation in HR – Implementing AI, data analytics, and automation
• Employee Well-being and Mental Health – Strategies for fostering supportive workplaces
• Diversity, Equity, and Inclusion (DEI) – Building cultures where everyone thrives
• Leadership Development – Preparing managers for the future of work
• Talent Acquisition and Retention – Navigating challenges in a competitive labor market

These focus areas ensure that participants leave the event with practical insights ready to be applied in their organizations.

Networking: The Heart of CONARH

The scale of CONARH enables unmatched networking opportunities. With over 50,000 professionals under one roof, the event becomes a melting pot of ideas, experiences, and partnerships.

Networking highlights include:

• Exclusive meetups and roundtables for niche HR topics
• Interactive sessions encouraging dialogue and collaboration
• Exhibit halls offering demos and face-to-face vendor engagement
• Social events that foster relationship-building beyond the formal sessions

For many attendees, these interactions spark collaborations that extend well beyond the congress itself.

Why CONARH Is Essential for HR Professionals

For anyone involved in managing or developing people within organizations, CONARH represents an unmissable opportunity. It combines scale, substance, and innovation in a way few events can match, creating an environment ripe for professional growth and organizational impact.

Ideal attendees include:

• HR Directors and Managers
• Talent Acquisition Specialists
• Organizational Development Consultants
• Business Leaders focused on people strategies
• HR Technology Vendors and Innovators

By attending CONARH, professionals gain access to knowledge, tools, and networks that empower them to lead their organizations forward.

As CONARH celebrates its special milestone alongside the 60th anniversary of ABRH Brasil, it reaffirms its position as the premier gathering for HR innovation and excellence. With thousands of professionals convening in São Paulo, the event promises to inspire, educate, and transform the future of people management across Latin America and beyond.