FIEE

FIEE: The Innovation Hub for Electrical, Energy, and Automation Technologies in Brazil

FIEE introduces two new brands, FIEE Smart Future and FIEE Smart Energy, as industries seek innovative suppliers and business partners for process optimization, effective controls, and energy efficiency. With more than 60 years of history, FIEE is one of the most respected trade fairs in Brazil, standing out as a key event for professionals and companies involved in electrical and electronic technologies, automation, and industrial connectivity.

Held biennially in São Paulo at the São Paulo Expo Exhibition & Convention Center, this international trade fair gathers leading players from across the globe. It is the only business trade show in Brazil fully dedicated to showcasing the latest developments in electrical installations, energy technologies, automation, connectivity, and digital transformation for industry. With its latest editions, FIEE has evolved to become even more dynamic, reflecting the changing demands of an increasingly connected and energy-conscious world.

A New Direction with FIEE Smart Future and FIEE Smart Energy

In response to growing demand for smarter, more integrated technologies, FIEE introduced two new thematic zones: FIEE Smart Future and FIEE Smart Energy. These new brands allow the trade show to more precisely address the dual challenges of digital transformation and energy transition within industry.

FIEE Smart Future focuses on emerging technologies and solutions that enable smart manufacturing, such as:

Industrial automation and robotics

Internet of Things (IoT)

Artificial intelligence (AI)

Machine learning and big data analytics

Smart sensors and cyber-physical systems

Meanwhile, FIEE Smart Energy centers around

Renewable energy integration

Smart grids and power management

Energy storage technologies

Electric mobility and infrastructure

Energy efficiency and decarbonization solutions

These segments reflect FIEE’s commitment to remaining a relevant and forward-thinking platform, supporting both technological innovation and environmental responsibility.

Exhibitor and Visitor Opportunities: A Vibrant Business Environment

The trade fair provides an ideal setting for B2B networking, product launches, and partnership development. With its strategic location and professional audience, FIEE enables companies to strengthen their presence in Latin America’s largest industrial market.
Key benefits of participating in FIEE include:

• Direct access to industry decision-makers and technical professionals
• Opportunities to launch products in front of a receptive and specialized audience
• Exposure to Brazilian and international buyers, distributors, and integrators
• Tailored business matchmaking programs
• Enhanced brand positioning within high-growth sectors

Visitors—including engineers, plant managers, procurement professionals, and consultants—come to explore the latest trends, compare solutions, and engage in meaningful conversations with technology leaders.

Sector Diversity and Cross-Industry Innovation

One of the distinctive characteristics of FIEE is its cross-sector relevance. The technologies on display serve a wide array of industries, allowing for cross-pollination of ideas and innovation.

Industries represented at FIEE include

Energy and utilities

Food and beverage

Automotive and steel

Aerospace and aviation

Consumer electronics

Metallurgy and heavy industry

Construction and smart buildings

Pulp and paper manufacturing

Agriculture and environmental technologies

This broad scope allows for unexpected collaborations and insights, contributing to innovation at multiple levels of industrial activity.

Technical Content, Forums, and Strategic Discussions

In addition to the trade show floor, FIEE is also renowned for its high-quality content and forums, often held in partnership with Abinee (Brazilian Association of Electrical and Electronics Industries). These sessions provide technical depth and strategic insights that attract both executives and engineers.

The TEC Forum, a centerpiece of FIEE’s educational programming, explores current and future technology applications. Topics commonly addressed include:

• 5G connectivity and its impact on industrial automation
• Integration of AI and robotics in production lines
• Data-driven energy management systems
• The future of electric transportation in South America
• Cybersecurity for critical infrastructure
• Smart city technologies and public-private partnerships

These events encourage dialogue and help bridge the gap between theory and practice, fostering long-term innovation across the sector.

FIEE’s Role in Brazil’s Energy and Digital Transitions

Brazil is experiencing a profound energy and digital transformation. With abundant renewable resources and a growing appetite for smart technologies, the country is fertile ground for new solutions. FIEE plays a critical role in aligning industrial development with these national goals.

FIEE actively supports

• The integration of solar and wind energy into the grid
• Electrification of transport systems and public fleets
• Development of digital infrastructure and broadband connectivity
• Acceleration of energy-efficient industrial technologies
• Public policies aimed at technological modernization

The fair doesn’t just follow trends — it helps set them by creating a space where government policy, private innovation, and public interest intersect.

São Paulo: The Ideal Host City for a World-Class Industrial Event

The decision to host FIEE at the São Paulo Expo Exhibition & Convention Center is strategic. São Paulo is not only the economic engine of Brazil but also a city renowned for its innovation, culture, and infrastructure. With easy access to airports, highways, and hotels, the venue provides everything exhibitors and visitors need for a productive experience.

Furthermore, São Paulo’s tech ecosystem includes

• World-class universities and R&D centers
• Vibrant startup culture and innovation hubs
• Headquarters of leading Brazilian and multinational companies
• A growing number of cleantech and industrial automation firms

This makes the city the perfect setting for a show that looks to the future of industry.

Looking Ahead: FIEE's Vision for the Future

FIEE is committed to evolving alongside the industries it serves. As digitalization and sustainability become core pillars of industrial development, the fair is positioned to play an even greater role in helping companies adapt and lead.

Upcoming plans for FIEE include

• Expansion of digital and hybrid participation models
• Stronger international partnerships and country pavilions
• Focused showcases on circular economy and green manufacturing
• More robust matchmaking tools and industry-specific tours
• Continued support for startups and innovation ecosystems

FIEE’s proactive strategy ensures that it will remain not just relevant, but essential, for companies operating in South America’s rapidly evolving markets.

FIEE as the Gateway to Industrial Innovation in Latin America

With over six decades of experience and a newly sharpened focus through its Smart Future and Smart Energy brands, FIEE stands as Brazil’s foremost trade fair for electrical, electronic, automation, and energy solutions. It is more than an exhibition — it is a catalyst for transformation.

From presenting breakthrough innovations to enabling strategic discussions and real business transactions, FIEE remains a powerful interface between technology, industry, and society. As Brazil deepens its investments in sustainability and digital infrastructure, events like FIEE will be central in shaping an efficient, connected, and innovative industrial future.