International Watch & Jewelry Guild Show

Watches and Wonders Geneva has once again proven its significance in the horology world, closing this year with remarkable achievements and setting new records. The event not only saw an increase in the number of exhibitors, visitors, and tickets sold, but also highlighted a unified industry dedicated to showcasing excellence and craftsmanship. Watches and Wonders continues to serve as a platform where tradition meets innovation, providing a space for leading watchmakers to unveil their latest creations and connect with both industry professionals and a growing audience of watch enthusiasts.

One of the standout features of this year’s event was its evolution to include the general public. This change has played a pivotal role in broadening the fair’s appeal, allowing more individuals to experience the craftsmanship and innovation that define the watchmaking industry. The addition of the "In The City" extension further cemented the event’s success, expanding its reach beyond the exhibition halls and bringing watchmaking to the streets of Geneva. This initiative allowed visitors to experience the world of fine watches in a more immersive, accessible way, enhancing the event's overall atmosphere.

The steady growth and evolving nature of Watches and Wonders reflect the resilience and dynamism of the watch industry. It continues to attract global attention, bringing together the most prestigious brands, collectors, and enthusiasts, all driven by a shared passion for timepieces. The event’s success is not just measured by the numbers, but by the sense of community and collaboration that permeates the show, making it a landmark occasion for the industry each year. As Watches and Wonders Geneva continues to evolve, it remains a cornerstone of the watchmaking world, setting the stage for future innovations and inspiring the next generation of horology enthusiasts.

Exploring Jewellery & Watch Birmingham: A World of Craftsmanship and Luxury

The Jewellery & Watch Birmingham Show is a prestigious international event held annually at the National Exhibition Centre in Birmingham, UK. This trade-exclusive exhibition brings together a wide range of professionals from the jewelry and watch industry — from retail jewelers and designers to packaging specialists and tool manufacturers. Known for its inspiring atmosphere and high-caliber offerings, it serves as a critical business hub for sourcing new collections and connecting with suppliers from across the globe.

Within the first moments of stepping into the exhibition hall, visitors are immersed in a visually captivating world of finely crafted jewels, elegant timepieces, and innovative retail solutions. This is more than just a product showcase — it is a celebration of artistry, innovation, and industry collaboration.

A Comprehensive Platform for Jewelry and Watch Professionals

Diverse Exhibits Catering to All Segments of the Industry

The Jewellery & Watch Show prides itself on its comprehensive range of products and services. Exhibitors include well-established international brands, niche designers, and emerging talent, ensuring a blend of classic styles and contemporary trends. Whether you’re searching for opulent fine jewelry or affordable fashion pieces, this show provides a curated mix that reflects both quality and variety.

Attendees can expect to explore:

Precious and semi-precious gemstone jewelry

Silver and fashion jewelry collections

Designer and high-tech watches

Jewelry-making tools and machinery

Display and packaging solutions

Shop fittings and retail technology

Each section is thoughtfully arranged, offering professionals a chance to discover what’s next in the evolving landscape of jewelry and timekeeping.

Why Jewellery & Watch Birmingham is a Must-Attend Event

There are many reasons why this event remains a key date in the calendar for jewelry retailers, watchmakers, and e-commerce business owners:

Product Discovery – Find exclusive pieces and new collections before they hit mainstream markets.

Business Networking – Build lasting relationships with global suppliers and manufacturers.

Market Insights – Stay informed about industry trends and future innovations.

Trade Advantages – Take advantage of wholesale prices and early-order benefits.

By attending the event, professionals are not only enriching their product offerings but also gaining a deeper understanding of what today’s customers are looking for.

Celebrating Craftsmanship and Design Innovation

The Artistry Behind Every Piece

One of the standout features of Jewellery & Watch Birmingham is the emphasis on quality craftsmanship. The event offers a rare opportunity to meet artisans and watchmakers who bring decades of experience and passion to their work. From hand-set diamonds to intricately designed watch movements, every booth tells a story of precision, dedication, and beauty.

Visitors are often captivated by:

Handcrafted bespoke jewelry from independent designers

Vintage-inspired collections with a modern twist

Limited edition luxury watches with heritage mechanisms

Eco-conscious and ethically sourced gemstone lines

The diversity in design caters to a wide range of retailers, from high-end boutiques to concept lifestyle stores.

Tools, Packaging & Retail Solutions Under One Roof

While the jewelry and watches themselves are the centerpiece of the event, Jewellery & Watch Birmingham goes a step further by offering everything a retailer might need. It brings together all aspects of retail readiness in one cohesive experience.

Key supporting categories include:

Engraving and polishing equipment

Jewelry display trays and busts

Gift boxes, pouches, and branded packaging

Lighting solutions for showcases

Modular shop fitting systems

This one-stop-shop approach saves time and allows buyers to source all necessary elements to elevate their business presentation and operational efficiency.

Networking and Educational Opportunities

Learning from Industry Leaders

Aside from the trade aspect, the show also offers a strong educational program. Seminars, panel discussions, and trend talks are hosted throughout the event, providing actionable insights into various areas of the business.

Typical session themes include:

Visual merchandising and customer experience

Future watch technologies and smart wearables

Ethical sourcing and sustainability practices

Jewelry trends for the upcoming seasons

E-commerce strategies and branding tips

These sessions attract not only store owners and buyers but also designers, marketers, and business developers looking to enhance their brand value.

A Place Where Business Meets Passion

Perhaps the most powerful element of the Jewellery & Watch Show Birmingham is the sense of community it fosters. Whether you are a first-time visitor or a seasoned industry veteran, the event welcomes you into a world where passion meets professionalism.

The show creates an environment where conversations flow easily — between competitors, collaborators, and creatives alike. Business deals, design inspiration, and collaborative opportunities arise naturally in this vibrant space.

What to Expect at the Upcoming Show

For those planning to attend the next edition of Jewellery & Watch Birmingham, here are some highlights to look forward to:

New exhibitor zones featuring up-and-coming brands

A greater focus on ethical and sustainable products

Special buyer lounges and networking areas

Interactive product demos and live showcases

Early previews of seasonal and holiday collections

Whether you're looking to revamp your retail inventory or simply gain creative inspiration, this show has something for everyone involved in the jewelry and watch industries.

Experience the Best of the Industry

Jewellery & Watch Birmingham continues to be one of the most respected and valuable events in the global jewelry calendar. Held annually at the NEC Birmingham, it brings together the elegance of traditional craftsmanship with the forward-thinking spirit of modern retail. The event is a celebration of luxury, creativity, and connection — all under one roof.

If you’re a jeweler, boutique owner, online retailer, or even just a passionate enthusiast, this is a show that deserves a spot on your schedule. It offers not only the finest in jewelry and watches but also the tools, knowledge, and connections to thrive in a competitive marketplace.

The Watch & Jewellery Middle East Show: Where Heritage Meets Modern Luxury

Since its founding in 1993, the Watch & Jewellery Middle East Show has evolved into one of the Gulf region’s most prestigious and anticipated trade fairs. Held twice annually at the Expo Centre Sharjah, this international event is a glittering celebration of craftsmanship, culture, and commercial excellence. It unites traditional Arabian artistry with cutting-edge watch and jewelry innovations, offering a comprehensive showcase for both exhibitors and buyers from across the globe.

In partnership with the Sharjah Chamber of Commerce and Industry, the event stands as a pillar of regional identity while continuing to attract a growing international audience. Each edition offers a luxurious yet culturally grounded experience, drawing together the old and the new in one of the UAE’s most distinctive emirates.

A Rich Display of Global and Regional Excellence

Jewelry, Watches, and More from Across the World

At the heart of the Watch & Jewellery Middle East Show is its exceptional variety. Every spring and autumn, the exhibition halls of the Expo Centre are transformed into a dazzling landscape of gold, diamonds, and design. Visitors are welcomed into a curated environment that highlights fine jewelry, precious stones, and timeless watches from around the world.

Exhibitors span a wide spectrum of specialties, including:

High-end gold and silver jewelry

Diamond-encrusted creations and bridal collections

Unique gemstone arrangements, including rubies, emeralds, and sapphires

Luxury watches from classic to contemporary styles

Cultural jewelry pieces inspired by Middle Eastern heritage

This diversity ensures that the show appeals not only to seasoned industry professionals but also to boutique buyers, collectors, and fashion-forward visitors seeking the exceptional.

A Blend of Culture, Innovation, and Industry Focus

The Fair’s Role in Celebrating Regional Identity

While many international jewelry events focus exclusively on modern luxury, the Watch & Jewellery Middle East Show uniquely pays homage to the region's rich cultural traditions. The UAE, with its ultra-modern skyline and tech-forward economy, also maintains a deep respect for its artistic and cultural roots — a duality beautifully reflected in the event's displays.

Among the cultural elements that make the show stand out:

Traditional Arabian jewelry showcasing ancient patterns and techniques

Pearl jewelry collections paying tribute to the Gulf's pearling heritage

Artisan-crafted designs rooted in local folklore and symbolism

Middle Eastern brands blending regional identity with global aesthetics

This cultural expression, combined with cutting-edge innovation, gives the show a distinctive position in the international event landscape.

Why the Watch & Jewellery Middle East Show Attracts the Industry’s Best

Every year, thousands of visitors attend WJME, from well-known manufacturers to independent artisans and international business buyers. For many, it’s the ultimate opportunity to engage with both the Middle Eastern and global markets.

Key benefits for industry attendees include:

A centralized platform for launching and promoting new collections

Direct engagement with high-net-worth clientele and wholesale buyers

Opportunities to form partnerships with regional distributors and retailers

Access to market insights through direct observation of buyer behavior

Increased brand visibility within a prestigious and professional setting

The show's dual nature — regional authenticity and international reach — makes it particularly attractive for companies looking to expand in the Middle East while maintaining a global perspective.

Not Just a Trade Fair — An Event Full of Experiences

Activities and Attractions That Set WJME Apart

Beyond the booths and showcases, the Watch & Jewellery Middle East Show offers several engaging experiences that help build community, foster excitement, and provide value beyond business transactions.

Popular features of the event include:

Live raffles offering extravagant prizes that generate buzz and foot traffic

Packaging and display innovations that support jewelry businesses in branding and presentation

Educational talks and demos that provide updates on industry trends and techniques

VIP networking zones for business leaders and key stakeholders

Cultural exhibits that showcase the craftsmanship behind traditional pieces

These elements turn a typical trade show into an immersive, multi-sensory event — one that keeps both exhibitors and visitors returning year after year.

The Role of Expo Centre Sharjah in Event Success

The Expo Centre Sharjah is not just the venue — it’s an integral part of the event’s identity. Known for its accessibility, modern amenities, and architectural elegance, the center is fully equipped to host high-caliber exhibitions.

Its strategic location within Sharjah also offers several advantages:

Easy access from Dubai and other major UAE cities

State-of-the-art facilities, including security, climate control, and staging areas

Accommodation options and transport connectivity for international guests

Close proximity to Sharjah’s cultural attractions, museums, and heritage sites

The seamless organization and infrastructure support further elevate the prestige of WJME, making it a smooth experience for exhibitors and attendees alike.

A Destination Worth Discovering

Combining Business with Tourism and Culture

Visitors attending the Watch & Jewellery Middle East Show are often encouraged to explore Sharjah itself — an emirate known for its strong cultural offerings and relaxed, family-friendly vibe. Unlike the glitz of neighboring Dubai, Sharjah offers a quieter, more authentic window into Emirati life and traditions.

Some of the must-see attractions near the event include:

The Sharjah Museum of Islamic Civilization

The scenic Al Noor Island

The Heart of Sharjah historical district

Authentic souks and markets with local crafts and foods

Combining the event with cultural sightseeing allows attendees to enjoy a richer overall experience and a deeper appreciation for the context in which the event thrives.

A Jewel in the Middle East’s Event Calendar

The Watch & Jewellery Middle East Show stands as more than a trade fair — it is a cultural and commercial landmark in the Gulf. With its combination of global luxury, regional artistry, and professional opportunity, the event is a true celebration of the industry’s best.

Held twice a year in the stunning city of Sharjah, WJME invites visitors and exhibitors alike to immerse themselves in the world of jewelry, watches, and the stories they tell. Whether you're an investor, designer, or collector, the show offers not just a marketplace, but an experience — one where tradition, innovation, and elegance shine equally bright.