Textiles & Fabrics Eventos em Schkeuditz
QUARTERfashion Orderdays
QUARTERfashion Orderdays have established themselves as one of the most influential trade and order fairs for clothing and accessories in Central Germany, attracting professionals who value trend awareness, brand diversity, and a structured purchasing environment. Since their founding in 1995, the event has consistently evolved in line with industry needs, positioning itself as a reliable marketplace for discovering new collections and setting the tone for upcoming fashion seasons. Taking place twice a year at MMC Leipzig – the Central German Fashion Center located in Schkeuditz near Leipzig – the fair benefits from a modern exhibition venue with excellent transport connections and a strategic location in the heart of Germany. This accessibility has played a significant role in the steady growth of the event’s regional and national relevance.
A Long-Standing Fashion Order Event With Strong Industry Roots
The biannual rhythm of the fair, held each February and August, aligns perfectly with the fashion industry’s seasonal cycles. Buyers, retailers, and representatives of many well-known brands gather at MMC Leipzig to evaluate the latest collections and place orders for the coming season. This timing provides a clear advantage: companies can plan their assortments early, respond to market trends rapidly, and build strong supplier relationships long before new styles reach store floors.
QUARTERfashion Orderdays are organized by Regtrade AG, a company recognized for its expertise in managing high-quality trade fairs. Their long-standing involvement ensures a professional and consistent experience for exhibitors and visitors alike. Each edition is carefully curated, combining traditional order business with a forward-looking presentation of fashion innovations. The result is an environment where commercial goals and creative impulses coexist harmoniously.
A Curated Mix of Apparel and Accessories Reflecting Modern Trends
At its core, the fair covers women’s, men’s, and children’s apparel, complemented by a broad selection of accessories. Brands use the event as a platform to showcase everything from everyday essentials to statement pieces that reflect emerging trends in fabrics, color palettes, and silhouettes. The diversity of the collections ensures that buyers from a wide range of retail segments find something that aligns with their market needs, whether they focus on contemporary lifestyle, timeless elegance, youth-driven fashion, or sustainable style concepts.
Beyond merely displaying products, QUARTERfashion Orderdays present a curated trend landscape. Exhibitors often highlight themes that shape the current fashion discourse, such as material innovation, functional design, or the blending of formal and casual aesthetics. Visitors can explore looks that incorporate soft tailoring, cozy knitwear, bold color stories, or minimalist Scandinavian-inspired shapes mirroring the creative breadth of today’s clothing and accessories market.
Among the recurring product groups showcased are:
Women’s, men’s, and children's fashion collections
Seasonal accessories including bags, belts, scarves, and hats
Trend-oriented footwear and lifestyle items
Innovative materials and smart textile concepts
Sustainable product lines designed for conscious consumers
This variety helps retailers build complete and meaningful assortments for their customers.
Innovation, Sustainability, and Creative Collaboration
While QUARTERfashion Orderdays operate as a traditional order fair, their approach goes far beyond transactional business. A significant part of the event’s identity is shaped by its commitment to innovation and sustainability. In recent editions, the fair has collaborated with students from Macromedia University to create immersive, experimental exhibition formats that encourage visitors to think differently about the future of fashion.
These installations explore themes such as gender fluidity, recycling, and the use of alternative materials. By integrating artistic concepts with commercial relevance, the fair highlights how the industry is shifting toward more responsible and future-oriented models. This creative input enriches the buying atmosphere, offering both inspiration and practical insights into what consumers may expect in upcoming seasons.
Another advantage of this approach is the opportunity it provides for emerging talents to contribute to the industry's conversation. The involvement of young creatives supports new perspectives and keeps the fair culturally aligned with broader sociocultural developments, from inclusivity to ecological awareness.
The Central German Fashion Center as a Catalytic Venue
The location of the fair, MMC Leipzig in Schkeuditz, plays an essential role in its success. The modern exhibition center offers spacious showrooms, well-organized halls, and professional infrastructure tailored to the needs of fashion brands and retail buyers. Its proximity to major highways, railway lines, and Leipzig/Halle Airport makes the event easily accessible for both regional and international visitors.
The Central German Fashion Center is more than just a backdrop it serves as a meeting point where industry connections develop naturally. The relaxed yet professional atmosphere encourages conversation, networking, and the formation of long-term business relationships. Exhibitors appreciate the structured environment that supports clear product presentation, while visitors value the efficient navigation and well-thought-out layout.
A Market Platform That Continues to Evolve
After almost three decades, QUARTERfashion Orderdays remain a vital part of the regional fashion ecosystem while expanding their influence year by year. Their success is rooted in the combination of tradition and innovation: the consistent order structure meets fresh ideas, trend insights, and evolving perspectives on sustainability. As consumer expectations shift and fashion continues its rapid transformation, the fair offers a stable yet flexible platform that adapts to change while maintaining its strong identity.
For many industry professionals, QUARTERfashion Orderdays are not just a place to conduct business but a trusted source of inspiration, contacts, and strategic positioning. With its commitment to quality, creativity, and professionalism, the fair will continue to shape Central Germany’s fashion landscape and support retailers and brands as they navigate each new season.
QUARTERsports
QUARTERsports is a well-established trade and order fair that has served as a central platform for the professional sports and outdoor retail sector in Central Germany since 1991, and over the decades it has earned a reputation as a reliable meeting point for business, exchange, and market orientation. The fair is deeply rooted in the industry and reflects a clear understanding of how specialist retail works: focused assortments, precise timing, and personal relationships built on trust. Rather than chasing short-lived hype, QUARTERsports has consistently developed alongside the needs of the sports and outdoor market.
The name “QUARTER” symbolizes regularly scheduled order days, each dedicated to clearly defined segments. Within this framework, QUARTERsports concentrates specifically on functional, performance-oriented, and trend-aware products from the sports and outdoor world. This clarity helps both exhibitors and visitors prepare efficiently and use their time productively. The fair is not about spectacle; it is about relevance, practicality, and results.
QUARTERsports as a long-standing order platform for the sports and outdoor trade
Since its beginnings in the early 1990s, QUARTERsports has accompanied the transformation of the sports and outdoor industry. From classic specialist retail to today’s hybrid concepts that combine performance, lifestyle, and urban influences, the fair has continuously adapted its profile while maintaining its core strengths. Taking place twice a year, in spring and autumn, it aligns perfectly with the order cycles of the trade.
Organized by Regtrade AG, a company with extensive experience in trade fair and event management, the event benefits from professional structures and consistent quality. This reliability is one of the reasons why many retailers and brands return season after season. They know what to expect: a clear layout, relevant exhibitors, and an environment that supports business decisions without unnecessary distractions.
For buyers, the fair offers a chance to gain a compact overview of upcoming collections and trends at exactly the right moment. For exhibitors, it provides access to a qualified audience with concrete purchasing intentions.
MMC Mitteldeutsches Mode Center: accessibility and functionality
The venue plays a key role in the success of QUARTERsports. The MMC Mitteldeutsches Mode Center in Schkeuditz near Leipzig is a modern trade fair location with excellent transport connections. Its central position in Germany makes it easily accessible for visitors from different regions, particularly from Central and Eastern Germany.
The infrastructure of the MMC is designed for order-focused events. Clear hall structures, good orientation, and functional presentation spaces allow exhibitors to showcase their collections professionally while enabling visitors to navigate efficiently. The atmosphere is businesslike yet open, supporting concentrated work as well as informal conversations.
This balance between practicality and comfort reflects the character of QUARTERsports itself: straightforward, reliable, and focused on the needs of the professional trade.
A curated product range for diverse sports segments
QUARTERsports covers a broad yet clearly structured spectrum of sports and outdoor segments. The focus lies on outdoor, fitness, alpine, and water sports, complemented by team sports and the steadily growing field of urban sports. This mix mirrors current market developments, where functional performance and everyday wear increasingly overlap.
Exhibited products are carefully curated to meet the expectations of specialist retailers. The range includes apparel, footwear, and equipment that combine technical performance with contemporary design. From highly functional outdoor jackets to versatile urban lifestyle pieces, the collections reflect how sportswear has become part of everyday fashion.
Typical product categories include:
Technical outdoor and alpine apparel
Sports and functional footwear for various disciplines
Equipment and accessories for fitness, water, and team sports
By presenting these segments side by side, the fair allows buyers to build balanced assortments that respond to different customer needs while maintaining a coherent store identity.
Professional exchange and high order potential
QUARTERsports is explicitly aimed at the professional trade. Retailers, buyers, and industry decision-makers form the core audience, which creates a focused and efficient atmosphere. Exhibitors range from well-established brands with long-standing market presence to emerging companies introducing innovative product concepts.
One of the fair’s key strengths lies in its high order potential. Visitors come with concrete plans, clear budgets, and a strong interest in placing orders. This makes conversations direct and goal-oriented, saving time for both sides. Networking happens naturally, driven by shared professional interests rather than forced formats.
Efficient networking in a concentrated setting
Unlike large-scale international exhibitions, QUARTERsports benefits from its manageable size. Short distances and a familiar atmosphere encourage spontaneous encounters and in-depth discussions. Many long-term business relationships in the region have their roots in meetings at this fair.
This efficiency is further enhanced by the fair’s consistent scheduling and clear segmentation. Participants know when and why they attend, which increases the overall quality of interaction.
Market relevance and continuity as defining qualities
What truly sets QUARTERsports apart is its continuity. For more than three decades, it has remained a stable element in the order calendar of the sports and outdoor trade. This longevity is not the result of standing still, but of continuous adjustment to market realities.
The fair observes trends carefully and integrates them thoughtfully, whether it is the growing importance of urban sports, changing consumer expectations around functionality, or the blending of sport and lifestyle. At the same time, it remains grounded in the practical needs of specialist retail.
Ultimately, QUARTERsports represents a fair that understands its role. It does not try to be everything at once. Instead, it focuses on being useful, relevant, and reliable for the professional sports and outdoor sector. In doing so, it continues to provide real value for exhibitors and visitors alike, season after season.
QUARTERdessous
QUARTERdessous is a specialized trade fair for lingerie, underwear, and loungewear that has established itself as a key ordering platform for the industry in eastern Germany, offering a professional and highly focused environment for business-oriented exchange. From the very beginning, the event was designed to serve the concrete needs of specialist retailers and brands working in intimate apparel segments. Rather than following the logic of large-scale, consumer-oriented shows, QUARTERdessous deliberately concentrates on clarity, timing, and relevance, creating a space where collections can be evaluated calmly and orders placed with confidence.
Twice a year, in February and August, the Mitteldeutsches Mode Center (MMC) in Schkeuditz near Leipzig becomes a meeting point for industry professionals who value efficiency and personal contact. Buyers, retailers, and brand representatives come together to review upcoming collections, discuss market developments, and prepare their assortments for the coming season. The fair’s rhythm fits seamlessly into the industry’s order cycles, making it a reliable fixture in the annual calendar.
QUARTERdessous as a focused order platform for intimate apparel
The name QUARTERdessous is derived from the umbrella brand “QUARTER”, which unites all order events at the MMC under one structured concept. Within this framework, QUARTERdessous clearly defines its role: it is dedicated to lingerie, underwear, loungewear, swimwear, and related segments. This specialization is one of its greatest strengths, as it allows the fair to address the particular requirements of intimate apparel retail.
Collections in these segments demand careful consideration. Fit, material quality, comfort, and design details are central decision factors that cannot be assessed properly in a rushed or overcrowded environment. QUARTERdessous provides the conditions needed for in-depth evaluation and meaningful dialogue between suppliers and buyers.
The fair is explicitly aimed at professionals. Visitors arrive with clear objectives, while exhibitors present their collections with a strong focus on order relevance rather than image-building alone. This shared understanding shapes the event’s efficient and business-oriented atmosphere.
The Mitteldeutsches Mode Center as an established industry venue
The location of QUARTERdessous plays an important role in its success. The Mitteldeutsches Mode Center in Schkeuditz near Leipzig has long been established as a central order location for the fashion industry in eastern Germany. Its excellent transport connections make it easily accessible for visitors from across the region and beyond.
The MMC offers an infrastructure tailored to professional order events. Clear hall layouts, functional showrooms, and short walking distances support efficient workflows. At the same time, the venue provides a calm and structured setting that encourages focused conversations and long-term relationship building.
This combination of accessibility and functionality makes the MMC an ideal host for a specialized fair like QUARTERdessous, where quality interaction is more important than sheer scale.
Product diversity within a clearly defined segment
Although the fair is highly specialized, the range of products presented at QUARTERdessous is diverse. Exhibitors showcase collections that cover the full spectrum of intimate apparel and adjacent categories, reflecting the varied needs of today’s consumers and retailers.
Typical product groups include:
Lingerie and underwear for different target groups
Loungewear and homewear combining comfort and style
Swimwear with a focus on fit, function, and design
This breadth allows buyers to build coherent assortments that address multiple customer expectations while maintaining a consistent brand identity in their stores. The fair also highlights how boundaries between categories are becoming more fluid, with comfort, versatility, and everyday wearability gaining importance.
Professional exchange and market-oriented decision-making
One of the defining qualities of QUARTERdessous is the level of professional exchange it enables. The manageable size of the fair and its clearly defined audience create an environment where conversations are purposeful and in-depth. Instead of fleeting encounters, participants engage in discussions that often extend beyond a single season.
Key benefits for visitors and exhibitors include:
Direct access to decision-makers and specialists
Sufficient time for collection presentations and fittings
A calm setting that supports informed ordering decisions
These factors contribute to a high order potential and make participation particularly valuable for brands that prioritize quality partnerships over mass exposure.
Trust and continuity within the industry
Many business relationships within the lingerie and underwear sector rely heavily on trust. Fit consistency, delivery reliability, and shared understanding of target markets are essential. QUARTERdessous supports this trust by providing continuity: the fair’s regular schedule and stable framework allow relationships to grow organically over time.
For emerging brands, the event offers visibility within a qualified professional circle. For established labels, it provides a dependable platform to maintain and expand existing partnerships.
Timing and relevance in the order calendar
The twice-yearly schedule of QUARTERdessous, in February and August, is carefully aligned with the industry’s planning cycles. This timing enables retailers to prepare their assortments well in advance, while brands can present collections at a moment when buyers are ready to make decisions.
The fair’s integration into the broader QUARTER concept at the MMC further enhances its relevance. Participants often benefit from synergies with other order events, gaining a wider market overview while still enjoying the depth of a specialized platform.
A stable pillar for the eastern German lingerie market
Over time, QUARTERdessous has become a stable pillar of the lingerie and underwear industry in eastern Germany. Its success is not based on constant reinvention, but on consistency, professionalism, and a clear understanding of its audience. The fair knows what it wants to be and for whom it exists.
In an industry that is often driven by fast trends and external pressure, QUARTERdessous offers something increasingly valuable: reliability. It provides a space where products can be assessed thoughtfully, partnerships strengthened, and business conducted efficiently.
Ultimately, QUARTERdessous stands as an example of how a specialized trade fair can remain relevant by focusing on substance rather than spectacle. By combining clear segmentation, professional infrastructure, and a human-scale atmosphere, it continues to meet the real needs of the intimate apparel industry season after season.
