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SSLF Expo

Saudi Sports and Leisure Facilities Expo: Shaping the Future of Sports and Recreation in the Middle East

The Saudi Sports and Leisure Facilities Expo, widely known as SSLF Expo, has established itself as the leading trade fair for sports, leisure, and recreational facilities in the Middle East. Held annually at the state-of-the-art Riyadh Front Exhibition & Conference Center (RFECC), this event brings together international and regional providers, manufacturers, planners, and investors in the rapidly expanding sports and leisure sector. SSLF Expo serves as a dynamic platform for business exchange, networking, and showcasing the latest innovations that are transforming sports infrastructure and recreation in the region.

Organized by dmg::events, a globally recognized leader in event management, SSLF Expo leverages the expertise and vision necessary to create interactive, professional, and highly engaging trade show experiences. By fostering connections between industry leaders and professionals, the expo not only promotes knowledge sharing but also drives investment and development in sports, leisure, and urban infrastructure projects. The location in Riyadh, a city experiencing unprecedented growth in sports and tourism infrastructure, reinforces the strategic importance of SSLF Expo as a hub for innovation and collaboration.

Diverse Exhibits and Specialized Products

At the heart of SSLF Expo is a comprehensive exhibition showcasing products and solutions across the full spectrum of sports and leisure facilities. Key areas of focus include:

Sports Stadiums and Arenas: Turnkey solutions for large-scale sports venues, including seating, lighting, and spectator services.

Playgrounds and Recreational Facilities: Innovative designs for public parks, schools, and community recreation areas.

Sports Flooring and Surfaces: Advanced indoor and outdoor flooring materials suitable for multiple sports disciplines.

Sports Equipment and Maintenance Solutions: Modern equipment for professional training, maintenance technologies, and field care.

Sports Medicine and Rehabilitation: Cutting-edge solutions for athlete health, performance enhancement, injury prevention, and rehabilitation.

Urban Outdoor Design: Integration of sports and leisure facilities into urban planning, enhancing public spaces for community engagement.

This broad spectrum of offerings ensures that attendees from architects and urban planners to facility managers and healthcare professionals can find solutions tailored to their specific projects.

Workshops and Expert Knowledge Sharing

A distinctive feature of SSLF Expo is its commitment to knowledge transfer through workshops, seminars, and expert presentations. These sessions focus on:

Emerging trends in sports infrastructure and recreational facility design.

Innovations in athlete training, rehabilitation, and sports medicine technologies.

Smart technologies for facility management, including automation and sustainability solutions.

Urban planning strategies for integrating sports and leisure facilities into public spaces.

These interactive sessions enable attendees to gain practical insights, engage with industry leaders, and apply learned strategies to their own projects. The educational component of SSLF Expo enhances its value beyond being a conventional trade fair.

Interdisciplinary Collaboration and Networking

The SSLF Expo attracts a highly diverse audience, reflecting the multidisciplinary nature of sports and leisure facility development. Participants include:

Architects, engineers, and designers specializing in sports facilities.

Urban planners and municipal authorities responsible for public space development.

Facility managers, sports club executives, and event organizers.

Healthcare professionals, including physiotherapists and sports medicine specialists.

Equipment manufacturers, suppliers, and technology providers.

This mix of professionals facilitates rich networking opportunities, encourages collaboration across sectors, and supports the creation of innovative projects that integrate sports, health, and community development.

Strategic Venue: Riyadh Front Exhibition & Conference Center

The RFECC provides an ideal environment for SSLF Expo with its modern infrastructure, spacious exhibition halls, and excellent connectivity. Easily accessible via public and private transport, including the city’s major highways and airports, the venue accommodates both domestic and international visitors with ease. The combination of advanced facilities and strategic location ensures that exhibitors and attendees can focus fully on business, innovation, and networking opportunities.

Contribution to Economic and Cultural Development

Beyond its role as an industry platform, SSLF Expo significantly contributes to the broader economic and cultural growth of Riyadh and Saudi Arabia. The event supports the country’s vision of expanding sports and leisure infrastructure, attracting investments, and promoting active lifestyles among citizens. By connecting international providers with local developers and decision-makers, SSLF Expo accelerates the implementation of high-quality sports and recreational facilities, fostering community engagement and enhancing urban environments.

Driving Innovation in Sports and Leisure

SSLF Expo has firmly positioned itself as the foremost trade fair for sports and leisure facilities in the Middle East. Combining high-quality exhibits, expert knowledge sharing, and strategic networking, the event provides unmatched opportunities for industry professionals to explore the latest products, technologies, and trends. Its focus on interdisciplinary collaboration, innovation, and sustainability makes it a vital platform for shaping the future of sports and recreational infrastructure in Saudi Arabia and beyond.

For anyone involved in sports, recreation, or urban development, SSLF Expo is more than a trade fair it is a dynamic meeting point, a source of inspiration, and a driver of transformation in the region’s sports and leisure landscape.

Future Stadiums & Arenas Saudi Summit & Expo

The Future Stadiums & Arenas Saudi Summit: Leading the Digital Transformation in Sports Infrastructure

The Future Stadiums & Arenas Saudi Summit & Expo (FSAS) is Saudi Arabia’s premier international gathering focused on shaping the future of smart, connected, and digitally advanced stadiums and arenas. With the theme “The Digital Era of Stadiums & Arenas,” the summit is designed to reflect the Kingdom’s ambitious vision to become a global hub for world-class sporting events, gaming, and live entertainment. This highly anticipated event offers a powerful platform for over 1,000 stakeholders from more than 30 countries to come together and explore innovations that will redefine the sports and entertainment landscape not just in the Middle East, but globally.

What sets FSAS apart is its distinct focus on cutting-edge technologies and strategic partnerships. The summit brings together a mix of elite decision-makers, senior government representatives, top-tier investors, and forward-thinking suppliers to accelerate the digital transformation of stadiums and arenas. From architecture and construction to fan experience and operational intelligence, every corner of this ecosystem is set to evolve, and FSAS stands at the center of that transformation.

A Global Meeting Point for Stadium and Arena Development

Set against the backdrop of Riyadh, the capital of Saudi Arabia, FSAS will take place at the prestigious Holiday Inn – Al Qasr, making use of its two largest venues: the Al Qasr Grand Ballroom and the King Fahad Grand Ballroom. These expansive spaces spanning over 2,200 square meters combined are well-equipped to host keynote speeches, dynamic panel discussions, hands-on product showcases, and high-level networking engagements.

Attendees can expect insights from some of the most respected voices in the industry. The lineup of keynote speakers includes names like Sander Troost, Nils Bruckner, Samer Ibrahim, Yves De Cocker, and John Roberts, who will each offer perspectives on digital design, operational agility, and global trends driving modern arena construction and management.

The event is also carefully curated to support international collaboration. Whether you're a stadium architect, digital solutions provider, government delegate, or private investor, FSAS presents the ideal environment to share ideas, forge partnerships, and explore projects that extend far beyond the walls of any one venue.

What to Expect: Highlights of the FSAS Experience

For participants, FSAS offers much more than just a seat at a conference. It’s a multi-layered experience designed to spark transformation, create value, and build a forward-thinking community.

Here are just some of the key features visitors can look forward to:

High-level panels led by global experts in stadium design, fan engagement, and operational efficiency

Product showcases from 50+ cutting-edge exhibitors across construction, digital tech, and security sectors

Networking zones tailored for private meetings, deal-making, and knowledge-sharing

Interactive workshops focused on smart infrastructure, sustainability, and next-gen mobility solutions

The expo floor will be buzzing with innovative brands and solution providers, including VACUMWOODTECH, NORDLICHT, and many more. Each exhibitor brings something different from high-tech materials and immersive fan experiences to AI-powered venue management software making the event a one-stop shop for stadium planners and operators alike.

Why This Event Matters for Saudi Arabia and Beyond

Saudi Arabia’s emergence as a global player in the sports and entertainment industries is no accident. Through the Vision 2030 initiative, the Kingdom has committed to diversifying its economy and building a thriving cultural and sporting scene. FSAS is a direct extension of this national strategy, giving local and international stakeholders a launchpad for collaboration, innovation, and progress.

But the significance of FSAS goes beyond borders. With participants coming in from over 30 countries, the summit is becoming a beacon of global expertise, drawing best practices and lessons learned from every corner of the world. This makes it not just a regional hub—but a truly international forum for change.

Top Reasons to Attend the Future Stadiums & Arenas Saudi Summit

If you're still considering whether FSAS should be on your calendar, here are some compelling reasons why it absolutely should be:

Meet Global Industry Leaders – Engage with C-level executives, government officials, and visionaries shaping the future.

See the Latest Innovations – Get a firsthand look at the tools and tech transforming sports and live entertainment.

Expand Your Network – Build relationships with high-value partners and potential clients.

Gain Strategic Insights – Learn from case studies and real-world examples of future-ready stadium projects.

Be Part of the Region’s Growth Story – Play an active role in developing the next chapter of Middle Eastern sports infrastructure.

Looking Ahead: A Platform for Long-Term Impact

FSAS is more than just an event it’s the starting point for long-term impact. By bringing together the brightest minds and most ambitious projects, it enables stakeholders to accelerate the pace of development, improve operational excellence, and deliver better experiences to millions of fans across the globe.

As sports and entertainment continue to grow in scope and scale, the need for smart, scalable, and sustainable venues has never been greater. FSAS directly addresses that need by encouraging innovation, celebrating collaboration, and showcasing what’s possible when the best of architecture, technology, and strategy come together.

As Saudi Arabia cements its role as a regional and international hub for sports and entertainment, the Future Stadiums & Arenas Saudi Summit & Expo will serve as a cornerstone in this transformation. With global participation, industry-shaping dialogue, and future-defining technology on display, FSAS is more than a summit it’s a vision made tangible.

Whether you're an investor, supplier, or stakeholder in the global sports ecosystem, FSAS is where you need to be. Join the movement in Riyadh and be part of the conversation that’s building the stadiums and arenas of tomorrow.

Saudi International Football Expo

The Saudi International Football Expo: A Bold Step Towards the Future of Football Industry

In a groundbreaking move that underscores Saudi Arabia’s growing influence in the global sports industry, the Saudi International Football Expo is set to become a landmark event for the region and beyond. As the first event of its kind in the Kingdom solely dedicated to the football industry, this expo is more than just a gathering of fans it is a convergence of innovation, investment, and international collaboration.

This event reflects a broader vision: to transform football from merely a sport into a full-fledged economic and cultural engine. From professional clubs to tech startups, from medical centers to broadcasting companies all key players in the world of football will gather under one roof. It is a celebration of the sport’s legacy and its future potential.

A Platform for Football Business and Innovation

The Saudi International Football Expo is not just a showcase of achievements but a practical platform for shaping the future of football through dialogue, deals, and demonstration. At its core, the expo is about opening doors for growth. Whether it's commercial partnerships, sponsorship opportunities, or investments in cutting-edge technology, the event provides fertile ground for football’s evolution into a more sustainable and lucrative global industry.

Why This Expo Matters

Football is no longer just about what happens on the pitch. The modern game involves a complex web of business operations, from player transfers to brand sponsorships and digital fan engagement. The expo recognizes this shift and addresses key needs by bringing together diverse stakeholders.

The event’s objectives are clear:

Promote investment in football-related industries.

Showcase innovations from global companies.

Build bridges between local clubs and international markets.

Encourage collaboration among medical, media, and marketing experts in football.

Create job opportunities and support career development in the sector.

Who Will Be There: From Legends to Leaders

The Expo is designed to be both inspiring and functional. Visitors will not only meet with key figures in the industry but also participate in forums, live talks, and networking events. The guest list reflects the diversity and depth of the football world:

International and local football clubs

Leading sports technology companies

Medical and rehabilitation centers

Media and broadcasting agencies

Sponsorship and advertising firms

Famous players and football legends

Football federations and governing bodies

These participants won’t just exhibit they’ll engage. Through workshops and panel discussions, they’ll explore emerging trends like AI in sports performance, VR in fan experiences, and data analytics for player scouting.

Football as an Economic Powerhouse

Saudi Arabia is positioning football as more than just entertainment it is being seen as a key economic pillar. By hosting the Saudi International Football Expo, the Kingdom is sending a clear message: football is an industry with real economic potential.

Football contributes billions to the global economy every year. Countries that have embraced the commercial side of the game have reaped benefits in tourism, infrastructure, employment, and international reputation. Saudi Arabia aims to be at the forefront of this trend, using events like this to:

Boost local startups in sports tech.

Encourage foreign investment in Saudi sports infrastructure.

Promote public-private partnerships.

Increase tourism through international events.

Empower youth with career paths in football-related sectors.

The exhibition opens doors not only for investors and companies, but also for young professionals seeking to enter the field through training, mentorship, and employment opportunities.

Key Themes and Focus Areas

At the heart of the Saudi International Football Expo lies a focus on integration integrating tradition with technology, passion with professionalism, and local expertise with global reach.

Key Focus Areas Include:

Sports Medicine – Latest advancements in injury prevention and recovery.

Club Management – Tools and strategies for running modern football organizations.

Broadcasting & Media Rights – Future of content distribution and monetization.

Sponsorship & Branding – Innovative ways to build brand loyalty through football.

Youth Development – How academies and grassroots programs shape the future.

Digital Transformation – AI, AR/VR, and blockchain in fan and player engagement.

Opportunities for Growth and Collaboration

The Expo also offers unprecedented networking opportunities, both formal and informal. From scheduled B2B meetings to casual lounge discussions, participants can build meaningful connections. Whether you’re a business executive or a startup founder, the event offers value on multiple levels.

Benefits for Attendees:

Exclusive access to decision-makers in football.

Insight into the latest global market trends.

Opportunity to forge strategic partnerships.

Potential to explore M&A opportunities.

Learn directly from global success stories.

These advantages are crucial for clubs, companies, and countries aiming to strengthen their position in the rapidly changing football landscape.

A Vision Beyond the Event

What sets the Saudi International Football Expo apart is its forward-thinking vision. It is not just about what happens during the few days of the event, but about building long-term impact. Saudi Arabia is crafting a narrative that blends its national ambition with global collaboration.

The Expo is part of a larger strategy that aligns with the Kingdom’s Vision 2030 a commitment to diversifying the economy and elevating its global presence through soft power, innovation, and sustainable development.

Through sports, and especially football, Saudi Arabia is reaching new audiences, attracting new talent, and unlocking new markets.

More Than a Game

In the end, the Saudi International Football Expo represents something larger than itself. It symbolizes a moment when football steps out of the stadium and into the boardroom when it becomes not just a game but an engine of growth, a platform for innovation, and a tool for unity.

As the Kingdom opens its doors to the global football community, the world watches with interest not only to see the rising talent and technology on display but also to witness how Saudi Arabia redefines what it means to play, invest, and grow in the beautiful game.

Beyond Activ EMEA

Beyond Activ EMEA is a premier event designed specifically for the health, fitness, wellness, hospitality, sports, and leisure industries. It serves as a dynamic platform for owners, managers, and investors of leading brands in these sectors, with a special focus on the European, Middle Eastern, and African markets. The event is tailored to foster leadership, investment, and business development within these industries, making it an invaluable gathering for top executives and key decision-makers.

Taking place annually, Beyond Activ EMEA brings together C-suite executives for insightful talks, networking opportunities, and one-on-one meetings, providing a comprehensive environment for business growth and development. The event also features a B2B trade show where exhibitors can showcase their products and services, while attendees can discover the latest trends, innovations, and partnerships in the health and wellness sectors. It’s an excellent opportunity for businesses to strengthen their market presence and establish connections that can drive future growth.

The event is fully supported and endorsed by the Ministry of Investment of Saudi Arabia, adding a layer of credibility and regional significance, particularly for those with interests in the rapidly growing markets of the Middle East and Africa. With dedicated spaces for networking, personalized business development, and discussions on the future of health, fitness, and wellness, Beyond Activ EMEA stands out as a must-attend event for industry leaders looking to expand their influence and forge new paths in the ever-evolving landscape of wellness and sports.

For attendees and exhibitors alike, Beyond Activ EMEA offers access to critical event-related information, including venue details, festival timings, guest tickets, exhibition booths, floor plans, and materials to promote their involvement. Whether you're participating as a speaker, exhibitor, or attendee, this event provides a comprehensive platform for those seeking to lead, invest, and innovate within the health, fitness, and wellness industries.