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International Livestock Exposition and International Agro Industrial and Commercial Exhibition (Expo Prado)

International Livestock Exposition & Agro Industrial Exhibition: Uruguay's Premier Agricultural Showcase

The International Livestock Exposition and International Agro Industrial and Commercial Exhibition, held at Rural del Prado in Montevideo, Uruguay, is one of Latin America’s most prestigious and long-standing events in the agricultural sector. Marking its 120th edition, this historic gathering has evolved into a powerful platform where tradition meets innovation, and where stakeholders from across the livestock and agro-industrial value chains come together to explore, engage, and invest in the future of agriculture.

Celebrated both for its agricultural heritage and its commitment to progress, the exposition is a vibrant mix of livestock competitions, technology showcases, business forums, and cultural experiences, reflecting the depth and diversity of Uruguay’s agri-based economy.

A Legacy of Excellence: Celebrating 120 Years of Livestock and Innovation

Few events can claim the kind of heritage and continuity that the Rural del Prado exposition represents. With roots tracing back more than a century, the exhibition has always been a cornerstone of Uruguay’s agricultural calendar. This year’s event promises to be one of the most exciting yet, featuring expanded programming and international participation.

What makes this event special?

120th anniversary of continuous operation

A meeting point for livestock breeders, agri-tech innovators, and business leaders

A hub for knowledge exchange, trade partnerships, and cultural celebration

Integration of both traditional practices and modern technologies

A national symbol of agricultural pride and potential

The event honors Uruguay’s rural roots while pushing toward a more productive, competitive, and sustainable agri-sector future.

What to Expect at the Exposition

Held in the heart of Montevideo, the Rural del Prado venue offers the perfect blend of urban accessibility and agricultural ambiance. Across multiple days, the fairgrounds will transform into a showcase of Uruguay’s best livestock, cutting-edge equipment, innovative food products, and global trade connections.

Key features of the 2025 edition:

Livestock Competitions – Featuring the country’s top breeders presenting world-class cattle, sheep, horses, and other livestock.

Agro-Industrial Exhibition – Highlighting new machinery, processing equipment, and sustainable practices.

Commercial Pavilions – Exhibitors from across Latin America and beyond presenting agricultural goods, services, and technologies.

Demonstrations & Live Shows – Hands-on activities that illustrate best practices in animal care, feeding, genetics, and machinery operation.

Business Networking Events – B2B meetings, seminars, and trade talks to facilitate connections between buyers, sellers, and investors.

This diversity makes the exposition multi-dimensional, appealing to producers, entrepreneurs, policy-makers, and families alike.

Livestock Excellence on Display

One of the core pillars of the exposition remains its livestock exhibition and competitions, which attract elite breeders from all corners of Uruguay and neighboring countries. These highly competitive events not only celebrate animal genetics and husbandry but also set industry benchmarks for quality and performance.

Types of livestock showcased:

Beef and dairy cattle (notably Hereford, Angus, and Holstein breeds)

Sheep and wool-producing breeds

Equestrian breeds including Criollo horses

Poultry, pigs, and small ruminants

Each category involves rigorous judging, with prizes and prestige awarded to top breeders, making this a critical event on the calendar for livestock professionals.

Agro-Industrial Innovation and the Future of Food

As global demand for efficient and sustainable food systems grows, the exposition’s agro-industrial pavilion takes center stage. This section of the event showcases the latest agricultural equipment, food processing innovations, digital farming tools, and eco-friendly inputs.

Technologies and trends explored:

Precision agriculture and smart farming solutions

Renewable energy and water conservation systems

Post-harvest handling and food safety technologies

Packaging innovations for domestic and export markets

Biotechnology, soil health tools, and climate resilience strategies

Visitors can experience product demos, speak with developers, and gain first-hand insight into the next generation of agri-tools.

Who Attends the Expo?

Thanks to its scope and prestige, the International Livestock Exposition and Agro Industrial Exhibition attracts a diverse and influential audience, spanning sectors and continents.

Common attendee profiles:

Farmers and ranchers

Livestock breeders and veterinarians

Agri-tech companies and equipment suppliers

Food processors and distributors

Investors and trade delegates

Government agencies and agricultural development bodies

Academic institutions and researchers

This cross-sector audience is what makes the exposition a powerful venue for partnerships, fostering innovation and new ventures throughout the region.

A Cultural and Economic Milestone for Uruguay

Beyond its economic significance, the exposition is a cultural event, deeply woven into Uruguay’s national identity. With music, food, educational activities, and family entertainment, it creates an inclusive atmosphere where agriculture is celebrated as a way of life.

Broader impacts of the event:

Strengthens rural-urban connection

Boosts domestic tourism and local economies

Supports youth education in agri-sciences and sustainability

Raises awareness of food production challenges and opportunities

Enhances Uruguay’s global image as an agricultural leader

As the country continues to position itself as a sustainable, high-quality food producer, this exposition plays a key role in promoting that vision both domestically and abroad.

120 Years of Building the Future

The International Livestock Exposition and International Agro Industrial and Commercial Exhibition is not just a trade fair—it is a living institution that has supported Uruguay’s agricultural development for over a century. In 2025, as it celebrates its 120th edition, the event stands as a testament to resilience, innovation, and a shared passion for progress.

Whether you're a livestock expert, agribusiness entrepreneur, policy strategist, or technology innovator, this is your opportunity to engage with the heart of Latin America’s agri-sector evolution.

Mark your calendar, pack your boots, and head to Montevideo. The future of agriculture is waiting at Rural del Prado.