Matkamessut 2026

Matkamessut – The Matka Travel Fair is Northern Europe’s largest travel industry event, attracting both travel enthusiasts and professionals from nearly 70 countries. From the outset, it establishes itself as a hub for inspiration, information, and networking, combining B2B and B2C opportunities in a single, vibrant environment. The fair allows participants to explore destinations, services, and travel experiences efficiently, making it an essential event for the global travel community.

The exhibition is tailored to a wide spectrum of travelers and industry professionals. Whether attendees are travel agents, tour operators, cultural explorers, or leisure travelers, Matkamessut provides practical insights and opportunities to discover authentic experiences directly from destination representatives.

A comprehensive travel platform for professionals and enthusiasts

Matkamessut creates a space where exhibitors can present destinations, tours, and travel services to a highly engaged audience. The fair also provides visitors with tools and guidance to make informed travel decisions, offering:

• Expert travel tips and destination highlights
• Opportunities to interact directly with tour operators, hotels, and travel agencies
• A concentrated environment for comparing services and offerings
• Access to both international and domestic travel experiences

By bringing travel stakeholders together under one roof, the fair facilitates effective communication and collaboration between suppliers, service providers, and customers.

Opportunities for exhibitors

For tourism professionals, Matkamessut provides a strategic platform to

• Present destinations, tours, and experiences to a broad, international audience
• Connect with travel trade representatives and decision-makers
• Launch new packages or seasonal promotions efficiently
• Gather market insights from both industry peers and end customers

The fair’s size and reputation ensure that exhibitors gain visibility in Northern Europe and beyond, expanding their professional networks and strengthening their market presence.

Value for visitors

Visitors benefit from a concentrated showcase of travel opportunities, enabling them to:

• Explore destinations and travel experiences from around the world
• Receive firsthand information directly from providers

Discover niche travel categories, including family travel, solo adventures, cultural journeys, beach holidays, and vanlife experiences

Save time by accessing a wide variety of travel services in one location

For travel enthusiasts, this environment allows planning and inspiration to merge, making travel ideas tangible and actionable.

Why Matkamessut matters

Matkamessut is significant because it brings together a vast international community in a single professional and consumer-focused environment. By combining B2B and B2C opportunities, it supports both industry growth and personal travel planning. The fair emphasizes authentic experiences and firsthand engagement, helping travelers and professionals alike make informed decisions.

For exhibitors, it’s a platform for visibility, lead generation, and brand reinforcement. For visitors, it’s a source of inspiration, education, and efficient travel planning. In essence, Matkamessut fosters connection, knowledge, and growth in Northern Europe’s travel and tourism sector.