Pueri Expo 2026

Pueri Expo as Brazil’s Leading Event for Child Care Innovations

The Pueri Expo has become an essential annual event for Brazil’s child care industry, bringing together retailers, shop owners, and sector professionals from every region of the country. Hosted at the renowned Expo Center Norte in São Paulo, the fair serves as the nation’s only specialized trade event focused exclusively on products and services for babies and young children. Its name, derived from the Latin pueri meaning “children,” captures the heart of its mission: to present the latest solutions that support families in caring for their children during the most formative years. Organized by Koelnmesse Organização de Feiras Ltda., the fair enjoys strong international recognition and reflects the economic vitality of São Paulo’s growing market for children’s products.

A Comprehensive Platform Covering All Areas of Child Care

One of the defining strengths of Pueri Expo is the breadth of its exhibition areas. Rather than focusing on a single niche, the fair highlights the many facets of modern child care, turning it into a one-stop destination for businesses looking to update their assortment or expand into new categories. Exhibitors introduce a variety of products that support everyday parenting, from basic essentials to innovative new designs that reflect global trends.

Visitors can explore wall decorations, room textiles, compact furniture, and other accessories that help create welcoming spaces for children. Large product categories such as strollers, baby carriers, high chairs, and car seats demonstrate the fair’s emphasis on practicality, comfort, and safety. Brands also showcase hygiene products diapers, wipes, skincare, bath items as well as feeding solutions ranging from baby food to specialized utensils.

Popular product categories at Pueri Expo

• Safety products, strollers, carriers, and car seats
• Hygiene items such as diapers, baby baths, and skincare essentials
• Toys, children’s furniture, and decorative accessories
• Baby food, feeding bottles, utensils, and nutrition products

Education, Insights, and Workshops for Industry Professionals

Pueri Expo is more than a product showcase; it serves as a valuable hub for knowledge exchange and professional development. The event includes lectures held by market specialists, child care experts, and experienced retailers who share insights into consumer behavior, safety standards, design trends, and the challenges shaping the future of the sector. Workshops offer hands-on learning experiences that help professionals explore new technologies, materials, or merchandising strategies.

For many visitors, these sessions provide essential guidance in navigating a rapidly evolving industry. The ability to learn directly from experts and network with peers makes Pueri Expo an important resource not only for established retailers but also for newcomers seeking deeper industry understanding.

A Fashion Show That Highlights Creativity and Child-Friendly Design

Among the most anticipated attractions is the children’s fashion show, which brings energy and charm to the event. The show presents new clothing lines and creative design concepts while giving visitors a closer look at seasonal trends. It adds a lighthearted and visually appealing element to the fair, making it a memorable moment for both exhibitors and guests. For brands, the fashion show is a valuable platform to spotlight collections and gain visibility among retailers and buyers.

Additional visitor favorites include

• Live demonstrations of new products
• Talks by specialists in child development and safety
• Networking spaces for retailers and manufacturers
• Exclusive product previews and launches

A Central Hub for Brazil’s Child Care Market

Within Brazil’s expanding consumer landscape, Pueri Expo plays a vital role by connecting companies with the growing demand for quality children’s products. Its location in São Paulo—one of the largest economic centers in Latin America—makes it easy for businesses to engage with local and international suppliers, explore new partnerships, and stay updated on sector advancements. The fair has become a valuable resource for companies aiming to innovate and respond to the needs of modern families.

A Must-Attend Fair for Anyone in the Child Care Sector

The Pueri Expo continues to strengthen its position as Brazil’s leading event for professionals in the child care industry. With its comprehensive product range, educational programs, and inspiring highlights like the children’s fashion show, it remains a key meeting place for those who shape the future of the sector. Whether for sourcing new products, learning from experts, or discovering the latest trends, the fair provides a complete experience that supports businesses and enhances the quality of child care products across Brazil.