Launched in 1995, the QUARTERshoestart trade fair has grown into one of the most significant events for the shoe industry in Central Germany. Held in Schkeuditz, near Leipzig, this biennial event is organized under the umbrella brand "QUARTER," which encompasses all the MMC order days. The name QUARTERshoestart reflects its dual focus on the shoe industry ("shoe") and the seasonal beginnings of the market ("start"), with its semi-annual cycle taking place every February and August. This unique timing makes the fair an essential gathering point for shoe retailers and buyers, helping them kickstart the upcoming season with the latest trends, designs, and business opportunities.
The primary goal of the QUARTERshoestart is to offer a comprehensive platform where retailers and buyers can explore the latest developments and make their initial purchasing decisions for the upcoming season. With around 200 brands showcasing their new collections, the fair provides a broad spectrum of styles, innovations, and market insights. Exhibitors come from a wide range of regions, including Berlin, Lower Saxony, Hesse, Northern Bavaria, and the coastal areas, ensuring a diverse and high-quality representation of the shoe and fashion industries. These brands, along with emerging players, present a rich selection of footwear and fashion items, creating a dynamic and exciting environment for all attendees.
One of the standout features of the event is its emphasis on providing clear selection guidance and fostering long-term business relationships. The QUARTERshoestart isn’t just about viewing new collections; it’s an opportunity for meaningful business connections to be made, partnerships to be formed, and the foundation for future collaborations to be laid. In addition to the exhibition, the fair also hosts a fashion lecture, which is a valuable resource for those in the shoe industry. This lecture offers practical tips, trend analysis, and expert advice, helping retailers and buyers make informed decisions and place successful orders. This educational aspect enhances the overall experience, providing attendees with not just products but also the knowledge to navigate the market with confidence.
Held at the MMC Mitteldeutsches Mode Center, the QUARTERshoestart enjoys the benefits of a modern, well-equipped exhibition hall that provides the perfect environment for such an event. The venue is strategically located, offering convenient access for both exhibitors and visitors, and ensuring that the event runs smoothly. The center's state-of-the-art facilities make it an ideal setting for a trade fair of this scale, accommodating the growing needs of the shoe industry.
For professionals in the footwear and fashion sectors, the QUARTERshoestart is more than just a trade fair; it’s an essential destination for staying ahead of industry trends, placing orders for the upcoming season, and strengthening business networks. Whether it's discovering the latest shoe collections, finding new suppliers, or gaining insights into market dynamics, the event serves as a crucial touchpoint for those looking to thrive in the fast-paced world of fashion and footwear. As one of the most prominent events in the shoe industry in Central Germany, the QUARTERshoestart continues to play a vital role in shaping the future of the footwear market.
