Set Expo 2026

SET Expo: Latin America’s Leading Event for Broadcast, Media, and Technology

SET Expo has established itself as the premier business and technology event for the media, broadcast, and content management industries in Latin America. Bringing together leading companies, technology providers, industry experts, and decision-makers, the event serves as a vital platform for innovation, networking, and professional development. Hosted at the Blue Pavilion of Expo Center Norte in São Paulo, SET Expo occupies the entire exhibition area, dedicating more than 10,000 square meters to showcasing the latest solutions and advancements in a rapidly evolving market.

As media consumption habits continue to change and digital transformation accelerates across industries, SET Expo provides a unique environment where professionals can explore emerging technologies, discover new business opportunities, and gain valuable insights into the future of content creation and distribution. The event combines a large-scale exhibition with a highly respected scientific and technical congress, offering participants a complete industry experience.

A Comprehensive Showcase of the Media and Technology Industry

One of the defining characteristics of SET Expo is the diversity of sectors represented on the exhibition floor. The event reflects the growing convergence between broadcasting, telecommunications, digital media, and information technology. Companies from various segments come together to demonstrate products, services, and solutions that support the entire content lifecycle.

Visitors can explore technologies related to content production, transmission, distribution, storage, and monetization. The exhibition also highlights innovations that support new forms of media consumption across multiple platforms, including streaming services, mobile devices, digital networks, and interactive environments.

The broad range of solutions presented at the event includes

Broadcast equipment and production technologies.
Audio and video transmission systems.
Digital content management platforms.
Cloud-based media solutions.
Streaming and over-the-top (OTT) technologies.
Network infrastructure and support services.
Artificial intelligence and automation tools.
Media monitoring and analytics systems.
Solutions for content distribution and delivery.
Emerging technologies for new media environments.

This diversity allows professionals to gain a complete view of the market while identifying technologies that can improve operational efficiency and audience engagement.

Bringing Together Industry Leaders and Global Brands

SET Expo attracts the world's leading manufacturers as well as some of the most respected specialists in broadcasting, media, and technology. The event serves as a meeting point where industry leaders share expertise, demonstrate innovations, and discuss the challenges shaping the future of communication and entertainment.

More than 200 exhibitors participate in the exhibition, representing over 400 Brazilian and international brands. This strong international presence provides visitors with direct access to global innovations and best practices while creating opportunities for partnerships and business expansion.

Opportunities for Networking and Business Development

One of the greatest advantages of attending SET Expo is the ability to connect with professionals from across the media ecosystem. The event brings together executives, engineers, content creators, broadcasters, technology providers, consultants, and investors who are actively seeking new opportunities and collaborations.

Key benefits for participants include

Access to leading global technology providers.
Direct interaction with industry experts and decision-makers.
Opportunities to explore strategic partnerships.
Exposure to emerging market trends and innovations.
Insights into future developments in media and broadcasting.

These connections often lead to long-term collaborations, helping companies strengthen their competitive position in an increasingly digital marketplace.

The Scientific and Technical Congress

In addition to its extensive exhibition, SET Expo is recognized for hosting one of the most important scientific and technical congresses in the region. The congress provides a platform for discussions about technological advances, industry regulations, business strategies, and the future of content distribution.

Experts from around the world share knowledge through presentations, panels, and technical sessions that address the most relevant topics facing the industry today. Attendees gain valuable perspectives on technological innovation, operational challenges, and emerging opportunities in both traditional and digital media environments.

Subjects frequently explored during the congress include media convergence, cloud technologies, artificial intelligence, content security, network infrastructure, digital transformation, and audience behavior. These discussions help professionals stay informed and better prepared for future industry developments.

Driving Innovation Across Multiple Platforms

The media landscape has become increasingly complex as audiences consume content across a growing number of devices and channels. SET Expo reflects this transformation by showcasing intelligent and sophisticated solutions designed to support content production, distribution, and display on multiple platforms.

From traditional television broadcasting to streaming services and digital ecosystems, the event highlights technologies that enable organizations to deliver high-quality experiences to modern audiences. Exhibitors demonstrate how advanced tools can improve workflow efficiency, enhance content quality, and support the growing demand for personalized media experiences.

As the leading business and technology event for media and new media in Latin America, SET Expo continues to play a crucial role in connecting professionals, promoting innovation, and accelerating technological progress. By combining a world-class exhibition with an influential technical congress, the event provides an unmatched opportunity for companies and industry professionals to explore the future of communication, broadcasting, and digital content.