Fitness Eventos em Amsterdam

The International Running Expo

The International Running Expo: Shaping the Future of the European Running Industry

The International Running Expo (IRX) is not just another tradeshow it’s the only European event dedicated exclusively to the running industry. As a newly launched but already highly anticipated platform, IRX connects over 6,000 retailers, brands, athletes, media, and influencers from across the continent and beyond. Held in a dynamic and collaborative atmosphere, the event brings the heartbeat of the running world into one space inspiring new ideas, fostering key business relationships, and spotlighting innovation.

For those in the running sector whether you're a brand owner, distributor, coach, athlete, or product developer this event is an essential destination to stay ahead of customer demand and understand the evolving landscape of the sport.

A New Chapter for Europe's Running Market

IRX has entered the scene to fill a major gap: a single, focused event that brings together all players in the European running industry. What makes this expo unique is its multi-dimensional approach combining product showcases, business networking, and athlete-driven engagement all under one roof.

With over 300 brands exhibiting, the expo includes major names in running shoes, apparel, wearable tech, accessories, nutrition, and training services. But what really sets IRX apart is its spotlight on over 100 challenger brands up-and-coming players who are redefining performance gear and runner-focused innovation.

What to Expect at the International Running Expo

IRX is designed to be much more than a passive showcase. It's an immersive, three-dimensional experience that includes:

Interactive product launches: See, test, and compare the newest gear before it hits retail shelves.

1-2-1 buyer meetings: Schedule direct business conversations through the IRX app with retailers, wholesalers, athletes, and influencers.

Trend forecasting and talks: Attend expert-led sessions to understand what's next in running — from shoe tech to sustainable sportswear.

Meet the Buyer Programme: A curated platform that connects emerging brands with top decision-makers in retail.

These features help participants forge real partnerships, uncover actionable insights, and generate commercial opportunities in a targeted, efficient way.

Community, Culture, and Connection Beyond the Booths

Unlike traditional trade events that focus solely on transactions, the International Running Expo celebrates the culture of running. It recognizes that running is more than a product market it's a lifestyle, a mindset, and a global community.

Attendees are invited to start each day with “shakeout runs” casual group runs that offer both physical engagement and informal networking. These runs provide a relaxed setting where CEOs, brand reps, and elite athletes can jog side-by-side, forging connections far from the showroom floor.

Later in the day, meetups and informal sessions continue to build relationships beyond business cards. And when it’s time to wind down, there’s the invitation-only Cool Down Party, where the industry’s brightest minds and most energetic personalities celebrate what they’ve discovered and what lies ahead.

5 Reasons Why You Shouldn’t Miss IRX

Here’s why The International Running Expo is already a must-attend event for serious players in the running space:

1. Focused Exclusively on Running – No distractions. No off-topic booths. Just the full spectrum of the running industry.

2. 300+ Exhibitors, Including 100+ Challenger Brands – Discover innovation from both industry giants and bold disruptors.

3. Business Matchmaking Tools – Set up pre-arranged meetings that lead to real opportunities.

4. Morning Runs & Cool Down Party – Engage with the running community in a meaningful and memorable way.

5. Real Industry Insight – Learn from the experts and stay ahead of shifting trends and customer expectations.

With these features, IRX goes beyond a trade event it becomes an industry accelerator.

A Global Vision With a European Focus

Though rooted in the European market, IRX welcomes a global audience. It fosters a diverse dialogue among innovators from across continents who influence trends in shoe technology, recovery tools, running apps, nutrition science, and sustainable apparel. This international mindset is what gives IRX its edge and ensures that the European running community remains globally competitive.

The expo is also designed to support sustainability and social responsibility, highlighting brands and technologies that promote ethical sourcing, eco-friendly materials, and inclusive design.

Running Toward the Future

The International Running Expo has already proven that the running industry is ready for a centralized, focused, and professional platform tailored to its needs. It connects the dots between performance innovation, customer demand, and cultural engagement all while building a sense of community that only the running world truly understands.

Whether you're a legacy brand seeking relevance with younger consumers, or a startup bringing your first product to market, IRX offers everything you need to succeed and then some.