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About Surf Expo Africa

SURF EXPO AFRICA: Africa’s All-Ocean Sport and Beach Lifestyle Trade Show

SURF EXPO AFRICA is not just another trade event it’s a pioneering moment for the continent’s ocean sport and beach lifestyle industries. Taking place in the coastal heart of Cape Town, this groundbreaking expo is Africa’s first dedicated platform where local brands, international buyers, lifestyle enthusiasts, and global distributors converge to celebrate all things surf, sea, and sun.

Whether you're a business owner looking to enter new markets, a retailer in search of fresh products, or simply passionate about the culture that surrounds the ocean, SURF EXPO AFRICA provides the perfect wave to ride into the future of coastal living.

A New Chapter for African Ocean and Beach Industries

For decades, Africa's coastline has inspired surf culture, adventure tourism, and marine industries but there hasn’t been a unified event that reflects the full scope of these passions. SURF EXPO AFRICA changes that. It is the first trade-focused showcase in Africa that brings together surfing, ocean sports, fashion, equipment, and lifestyle under one roof.

What makes this event especially unique is its inclusive and collaborative format. It's not just about selling products it’s about forging industry bonds, discovering the potential of African coastal brands, and positioning the continent as a powerhouse in the global beach lifestyle economy.

What to Expect at SURF EXPO AFRICA

As a multifaceted trade expo, the event has something for everyone in the ocean sport and beach lifestyle ecosystem. With a vibrant exhibition floor, dynamic presentations, and curated experiences, attendees will gain exposure to an evolving industry.

Here’s what you can expect from the show:

A wide variety of beach and ocean lifestyle brands, both established and emerging

Apparel, gear, and hardgoods from surfing, kitesurfing, stand-up paddling, diving, and beachwear sectors

Networking events to connect local manufacturers with international buyers

Live demonstrations and interactive sessions for testing new equipment and tech

Seminars and speaker panels hosted by thought leaders, athletes, and business innovators

Who Attends SURF EXPO AFRICA?

The diversity of attendees is one of the expo’s major strengths. It’s a melting pot of commercial ambition, cultural connection, and shared passion for the ocean.

Attendees include:

Local and international retailers exploring Africa’s product offerings

Distributors looking for the next big beachwear or water sport trend

Manufacturers and designers of lifestyle apparel and surf gear

Buyers and resellers seeking exclusive distribution deals

Athletes and ocean sports professionals who shape product performance

Tourism and hospitality operators inspired by beach lifestyle integration

SURF EXPO AFRICA is more than a show it’s where industry ecosystems are built.

Key Features That Make This Expo Stand Out

Unlike conventional trade shows, SURF EXPO AFRICA is infused with energy, entertainment, and cultural relevance. It doesn’t just showcase products; it celebrates a lifestyle.

The Event Includes:

Fashion Shows
Showcasing the latest in beachwear, surf apparel, and activewear trends from across Africa and beyond.

Live Demonstrations
From surfboards and wetsuits to accessories and safety gear, see and try products in action.

Educational Seminars
Hosted by industry veterans, covering everything from sustainable materials to building a surf brand.

Networking Mixers
Structured and informal opportunities to meet potential partners, clients, and collaborators.

Guest Speakers
Including world-class athletes, brand founders, and thought leaders in the ocean economy.

Why SURF EXPO AFRICA Matters

Africa is home to thousands of kilometers of coastline, rich cultural narratives, and a growing youth market eager for authentic and accessible ocean-centric lifestyles. Until now, the continent lacked a focused, high-level platform for the ocean sport industry to evolve, export, and engage.

SURF EXPO AFRICA acts as that essential catalyst. It fosters relationships between international buyers and African manufacturers, connects regional players with global trends, and champions African excellence on a global stage.

This is more than an event it’s a statement: Africa is ready to lead in ocean-inspired industries.

Opportunities for Growth, Investment, and Innovation

For businesses, SURF EXPO AFRICA offers strategic value on multiple levels. It’s an entry point into African markets for international investors and an international launchpad for African brands. As the global demand for ocean and beach products continues to grow, early engagement with this ecosystem could prove transformative.

Top Reasons to Participate:

Access to a fast-growing, youth-driven market

Explore new distribution channels across Africa and abroad

Discover sustainable and locally-produced innovations

Position your brand in a high-visibility, culture-rich environment

Be part of shaping the future of ocean sport commerce in Africa

SURF EXPO AFRICA is not just a first-of-its-kind event it’s a visionary leap forward for Africa’s place in the global ocean sport and beach lifestyle conversation. In uniting industry professionals, passionate communities, and cutting-edge brands, the expo creates a powerful space for growth, collaboration, and celebration.

Whether you are a local entrepreneur, an international buyer, a gear designer, or simply someone who believes in the future of African coastal culture, this is where you belong.

World Travel Market Africa

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World Travel Market (WTM) é conhecido por oferecer os principais eventos globais para a indústria do turismo. Um dos principais eventos de seu portfólio é a WTM Africa, que foi lançada em 2014 para trazer as vantagens e oportunidades de sua ampla experiência no setor para profissionais da região africana. Realizada na Cidade do Cabo, África do Sul, a WTM Africa atrai cerca de 5.000 profissionais do setor de turismo, tornando-a a principal exposição B2B na África para os mercados de turismo de entrada e saída.

Refletindo o sucesso dos principais eventos da WTM em Londres e do Arabian Travel Market em Dubai, a WTM Africa combina uma fórmula bem estabelecida de compradores hospedados, cobertura da mídia, reuniões pré-agendadas, networking no local, eventos noturnos e visitantes exclusivos do setor de viagens. Essa combinação poderosa garante que o evento não apenas facilite importantes conexões comerciais, mas também ofereça uma plataforma para aprendizado e discussão sobre as últimas tendências e inovações no turismo.

Além do evento em si, a WTM Africa continua apoiando os profissionais de turismo da região durante todo o ano. Ele fornece acesso durante todo o ano a ferramentas para networking, as últimas notícias, tendências e tecnologias do setor de todo o mundo. Esse engajamento contínuo ajuda os participantes do setor na África a permanecerem na vanguarda do cenário global do turismo, permitindo que permaneçam competitivos e cientes das mudanças que moldam o mercado.

A WTM Africa está posicionada de forma única devido à combinação de alcance global e foco regional. Ao alavancar suas vastas redes do setor, o evento cria oportunidades comerciais e pessoais valiosas para todos os participantes. Isso garante que os clientes recebam contatos de qualidade, conteúdo relevante e acesso a comunidades que ajudam a promover relacionamentos comerciais de longo prazo e promover o sucesso comercial. Por meio de sua combinação estratégica de interações face a face e suporte digital contínuo, a WTM Africa desempenha um papel fundamental no fortalecimento da posição da África na indústria global de turismo