

China International Beauty Expo
China International Beauty Expo in Guangzhou: A Dynamic Hub of Global Beauty Innovation
The China International Beauty Expo (CIBE), held annually in March and September in Guangzhou, is not just a beauty trade show—it is a pivotal event that unites the global beauty industry in one of China’s most vibrant commercial hubs. Founded in 1989, this long-standing exhibition has evolved into a premier destination for beauty professionals, brand innovators, and cosmetic technology experts. Spanning across multiple exhibition halls in the Canton Fair Complex, CIBE offers unmatched access to emerging trends, new products, and cutting-edge solutions in the cosmetics and wellness sectors.
As one of Asia’s largest and most influential beauty fairs, the China International Beauty Expo presents a unique opportunity for international and domestic brands to showcase their products and connect with the vast Chinese consumer market. The event is organized by Guangzhou Jiamei Exhibition Co., Ltd., which ensures that each edition remains aligned with the industry’s current and future needs.
A Landmark Event Bridging East and West in Beauty
The CIBE has established itself as a significant trade platform where global beauty brands meet Chinese innovators, opening the doors to new partnerships and business expansion. Each year, thousands of exhibitors and visitors gather at the event, representing various sectors within the industry such as cosmetics, skincare, hair care, aesthetic medicine, personal care, and wellness.
This cross-industry collaboration helps foster knowledge exchange and drives innovation across all verticals. Whether a visitor is looking for natural skincare alternatives, high-tech aesthetic devices, or eco-friendly packaging, CIBE offers a comprehensive view of where the beauty market is heading.
Exploring the Major Sectors of the Expo
The scale and scope of the China International Beauty Expo are impressive, covering nearly every aspect of the beauty and wellness industry. Exhibitors are carefully curated to represent a wide range of product categories, offering attendees a rich, multifaceted experience.
The event's main exhibition areas include:
Skincare and Cosmetics: From K-beauty trends to traditional Chinese herbal products and luxury European brands.
Hair Products and Equipment: Professional hair care lines, salon tools, and barber innovations.
Medical Aesthetics: Cosmetic procedures, such as non-invasive treatments and surgical advancements.
Beauty Technology: AI-driven diagnostics, smart mirrors, and app-integrated skincare devices.
Nail and Eyelash Art: Accessories, tools, and training programs for beauty technicians.
Wellness and Health: Supplements, spa treatments, and traditional medicine integrations.
Packaging and OEM/ODM Services: Tailored manufacturing solutions and sustainable packaging innovations.
This extensive categorization ensures that professionals from across the value chain—brand owners, product developers, dermatologists, salon owners, and retailers—find meaningful connections and relevant solutions.
Key Features That Make CIBE Stand Out
In addition to its vast exhibition space, CIBE distinguishes itself through its forward-thinking special events, seminars, and product showcases. These curated experiences are designed to keep professionals informed and inspired by the latest developments in beauty science and consumer trends.
Noteworthy highlights include:
Innovation Forums – Discussions led by industry leaders on ingredient technology, sustainable packaging, and green chemistry.
Live Demonstrations – Real-time beauty treatments and product applications, showcasing efficacy and usability.
Trend Reports and Forecasts – Insights into upcoming consumer behaviors, digital transformation in beauty, and global trend adoption.
Product Launches – Many brands use CIBE as the venue to introduce breakthrough formulations and aesthetic solutions.
The inclusion of cosmetic surgery discussions, such as breast augmentation procedures, illustrates the growing intersection of medical aesthetics and traditional beauty in China’s evolving wellness market.
Networking and Collaboration at the Heart of the Event
What truly sets CIBE apart is its strong emphasis on business matchmaking and industry networking. Professionals from around the world come to Guangzhou not only to exhibit or shop, but to form strategic partnerships and supply chain alliances that lead to long-term success.
Business visitors and exhibitors benefit from:
B2B matchmaking programs tailored by region and industry sector
Cross-border e-commerce collaborations
Workshops for branding and market entry strategies
Localized market insights, especially for international brands seeking to establish or expand their footprint in China
Thanks to its central location and accessibility, the event also attracts decision-makers from major Chinese cities and emerging regional markets, making it a vital point of contact between global suppliers and local distributors.
China’s Role in Global Beauty and the Expo’s Future Impact
China continues to be a key player in the global beauty economy. With rising consumer awareness, a growing middle class, and increased demand for personalized skincare and health-focused solutions, Chinese consumers are driving innovation and shaping global beauty standards. Events like CIBE reinforce this dynamic by providing a stage for brands to showcase how they are adapting to these demands.
In recent years, China has made considerable strides in clean beauty, biotechnology in skincare, and minimalist wellness routines—all trends that are highlighted and explored at CIBE. The expo is more than a marketplace; it’s a forecasting platform, giving professionals a clear picture of where the industry is headed.
Why Attend the China International Beauty Expo?
Whether you are an entrepreneur launching a new product, a distributor seeking new lines, or a beauty enthusiast exploring innovation, CIBE offers immense value. It provides both a macro view of the global beauty industry and a micro focus on regional opportunities, allowing attendees to benefit from a holistic experience.
Reasons to attend CIBE:
Discover innovative product lines before they hit the mass market
Meet reliable OEM/ODM manufacturers
Learn about local and international beauty regulations
Network with top-tier professionals and decision-makers
Stay updated on packaging, branding, and formulation trends
By participating in CIBE, companies not only showcase their offerings but align themselves with one of the world’s most promising markets for beauty and personal care.
CIBE as a Gateway to Innovation and Global Growth
The China International Beauty Expo in Guangzhou is more than a traditional trade fair—it is a cultural and economic bridge that connects East and West, tradition and innovation, business and creativity. With its expansive scope, rich programming, and strong global ties, CIBE continues to play a crucial role in shaping the future of beauty.
For professionals and companies ready to embrace innovation, connect with new markets, and stay ahead in a competitive industry, CIBE is not just an event to attend—it’s an event to grow with.


PCHI
A feira “PCHI Personal Care & Home Ingredients” (PCHI) é um evento marcante na indústria global de cosméticos e produtos químicos domésticos. Organizada anualmente pela Reed Sinopharm Exhibitions Co., Ltd, a PCHI é uma importante feira internacional que enfatiza as últimas tendências e inovações em produtos para cuidados pessoais e domésticos. Com foco nas necessidades pessoais e domésticas, a PCHI oferece uma plataforma abrangente para profissionais do setor explorarem, interagirem e promoverem seus negócios.
O PCHI alterna sua localização entre duas das regiões economicamente mais vibrantes da China: os Deltas do Yangtze e do Rio das Pérolas. Essas áreas não estão apenas entre as mais ricas do país, mas também servem como centros essenciais para a produção de produtos de higiene pessoal, cosméticos, produtos de higiene pessoal e produtos de higiene doméstica. Ao alternar entre essas regiões dinâmicas, a PCHI efetivamente explora o pulso econômico da China e se conecta com uma ampla gama de partes interessadas do setor.
O escopo da feira é vasto, abrangendo uma ampla gama de produtos e serviços essenciais para os setores de cuidados pessoais e produtos químicos domésticos. Os expositores exibem de tudo, desde matérias-primas e ingredientes para cosméticos, produtos de higiene pessoal e agentes de limpeza até produtos especializados, como purificadores de ar, corantes, fragrâncias e conservantes. O PCHI também destaca o que há de mais moderno em laboratórios e instalações de teste, soluções de embalagem e serviços de OEM (fabricante de equipamento original) e ODM (fabricante de design original).
Essa gama diversificada de ofertas garante que os participantes possam encontrar tudo o que precisam sob o mesmo teto, seja comprando novos materiais, explorando soluções inovadoras de embalagem ou buscando tecnologias avançadas de teste.
No centro do PCHI está seu foco em apresentar inovações e tendências de ponta. A feira serve como uma plataforma crucial para revelar os últimos desenvolvimentos nas indústrias de produtos químicos domésticos e de cuidados pessoais. Os visitantes podem obter informações valiosas sobre tendências emergentes, avanços tecnológicos e evolução das preferências dos consumidores.
Uma das principais atrações do PCHI é o PChi Fountain Awards. Esses prêmios de prestígio reconhecem realizações excepcionais em pesquisa e desenvolvimento de tecnologia no setor. Os prêmios destacam inovações e avanços significativos, fornecendo uma referência de excelência e inspirando novos progressos. O
PCHI não é apenas uma exposição; é também um centro de conhecimento e desenvolvimento profissional. O evento é enriquecido por um programa de conferências e fóruns com especialistas do setor. Essas sessões oferecem discussões aprofundadas sobre vários tópicos, incluindo tendências de mercado, mudanças regulatórias e avanços tecnológicos. Para os participantes, isso representa uma oportunidade valiosa de aprimorar sua compreensão do setor e interagir com líderes de pensamento.
O papel da China como líder global nos setores de produtos químicos domésticos e de cuidados pessoais é um tema central da PCHI. A feira oferece uma perspectiva única sobre o mercado chinês, destacando sua influência e inovações no cenário global. Ao reunir fornecedores e fabricantes nacionais e internacionais, a PCHI ressalta a contribuição significativa da China para a indústria e seu impacto crescente em todo o mundo.
A feira PCHI Personal Care & Home Ingredients é mais do que uma feira comercial; é uma plataforma abrangente que preenche a lacuna entre inovação e indústria. Com sua extensa gama de produtos, ênfase em tecnologias de ponta e rico conteúdo educacional, a PCHI oferece oportunidades inestimáveis para profissionais dos setores de cuidados pessoais e produtos químicos domésticos.
À medida que continua atraindo os principais players do setor e apresentando os últimos avanços, a PCHI solidifica sua posição como um evento importante no calendário global. Para aqueles que buscam se manter à frente no mundo em rápida evolução dos produtos químicos domésticos e de cuidados pessoais, o PCHI fornece uma porta de entrada vital para o conhecimento, o networking e