Print & Printing Eventos em Guangzhou

Marca China Private Label Fair

Marca China International Private Label Fair: Shaping the Future of Private Brands

The Marca China International Private Label Fair is fast becoming one of the most significant events in the global retail and manufacturing industry. Held annually at the Guangzhou Poly World Trade Expo Centre, the fair is more than just a showcase—it's a hub for innovation, strategic partnerships, and forward-thinking solutions in the private label sector.

In its upcoming fourth edition, the event is set to build upon its reputation as a dynamic platform where manufacturers, retailers, importers, and brand owners gather to explore growth opportunities across categories such as food, non-food goods, beauty and personal care, packaging, services, and pet products. This convergence of sectors makes Marca China a unique and multifaceted trade show that reflects the evolution of private label strategies around the world.

A Multi-Sector Focus: From Food to Pet Care

Private label products are no longer just generic alternatives to name brands—they're becoming symbols of quality, authenticity, and innovation. At Marca China, this transformation is visible in every aisle, booth, and product demonstration. The fair provides a full-spectrum view of the industry by covering a wide range of product categories:

Food and Beverages: Including fresh, preserved, and organic goods, snacks, dairy, frozen products, and premium beverages.

Non-Food Products: Such as cleaning supplies, household items, leisure goods, and health-related products.

Beauty and Personal Care: Featuring cosmetics, hygiene products, wellness items, and skincare solutions.

Pet Products: Including food, accessories, and grooming items for pets, a rapidly growing market in China and globally.

Packaging and Services: Covering design, logistics, supply chain solutions, and private label manufacturing services.

This wide range allows exhibitors to connect with a diverse audience, while visitors gain exposure to cutting-edge solutions and new product launches.

Promoting Innovation Through Awards and Exhibitions

One of the highlights of Marca China is the International Private Label Selection (IPLS) Award, a prestigious recognition for companies introducing exceptional new private label products. This award not only provides visibility to the winners but also sets benchmarks for innovation and quality in the industry.

In addition to IPLS, the fair hosts a "New Consumer Products Zone", which acts as a launchpad for trending items in both domestic and international markets. Here, retailers and buyers can observe consumer behavior, test market responses, and identify top-performing SKUs.

Further fostering innovation is the E-Marca platform, which leverages the power of digital commerce. E-commerce leaders participate in:

Live-streamed product launches

Online product selection events

Panels on digital marketing strategies

This digital dimension is especially valuable for brands exploring omnichannel retail or optimizing their presence on platforms like JD.com, Tmall, and Pinduoduo.

A Strategic Venue for Global Trade Dialogue

While Guangzhou remains a cornerstone of China’s economic development, the fair’s proximity to Shenzhen—a tech and logistics powerhouse—adds another layer of relevance. The location is well-connected, easily accessible by air, rail, and road, and positioned as a bridge between Chinese innovation and international demand.

The Marca China Fair benefits from this connectivity by attracting participants from across the globe, creating a dynamic meeting ground for East and West, tradition and modernity, manufacturing and branding.

An Industry Forum That Drives Change

A unique feature of the event is the professional forum, which brings together thought leaders and practitioners from various sectors. The topics covered are timely and vital to understanding market shifts and consumer behavior. Key discussion areas include:

Sustainability in Private Label Packaging

Digital Transformation of Retail

Supply Chain Optimization and Transparency

Consumer Trends and Personalization in Brand Strategy

Global Sourcing Challenges and Opportunities

By fostering open dialogue, the forum empowers participants to exchange knowledge, identify pain points, and develop cooperative solutions for the future.

Who Should Attend? The Audience and Their Goals

The Marca China Fair is tailored for a broad professional audience, including:

Retailers: Supermarkets, e-commerce platforms, and convenience store chains looking to expand or refine their private label offerings.

Importers and Exporters: Businesses aiming to introduce products into new markets.

Manufacturers: Seeking long-term partnerships and distribution networks.

Brand Owners: Exploring new sourcing strategies or contract manufacturing opportunities.

Industry Consultants and Analysts: Looking to gather market insights and track emerging trends.

For each group, the fair provides unique value—whether in forming B2B partnerships, sourcing new product lines, or navigating regulatory environments.

Growing Importance of “Made in China” in the Private Label World

A consistent theme across the Marca China Fair is the emphasis on “Made in China” products. Far from being seen as low-cost alternatives, Chinese-manufactured private label goods are gaining recognition for their:

High production quality

Customization flexibility

Strong R&D capabilities

Competitive pricing

This shift reflects broader economic changes, where China is no longer just a factory for the world but also a design and innovation hub. The fair showcases this evolution by featuring manufacturers who excel in advanced production, sustainable materials, and agile business models.

Why Marca China Is a Must-Attend Event

With so many trade fairs competing for attention globally, Marca China stands out due to its sharp focus, strategic organization, and adaptability to market needs. Here's what makes it essential:

A comprehensive product range covering both essentials and luxury items

Opportunities for global exposure through award platforms and curated showcases

Digital integration that supports hybrid participation and modern marketing methods

Strong alignment with current industry trends, such as sustainability and consumer-centric innovation

Most importantly, the fair reflects the growing role of private label brands in shaping the future of retail—not just in China, but worldwide.

Bridging Markets, Building Brands

The Marca China International Private Label Fair is more than just an exhibition—it’s a catalyst for industry transformation. By focusing on quality, innovation, and strategic collaboration, it empowers companies to redefine how products are developed, marketed, and consumed.

Whether you're a startup exploring market entry or an established retailer seeking cutting-edge products, Marca China offers the tools, insights, and networks to thrive in the evolving private label landscape.

Join Marca China and become part of the movement redefining private label excellence on a global scale.

Sino-Label

A Exposição Internacional de Tecnologia de Impressão de Etiquetas da China, também conhecida como Sino-Label, é um evento importante com influência e alcance significativos, estendendo-se da China à região da Ásia-Pacífico e atraindo compradores profissionais de todo o mundo. Esta exposição influente oferece aos expositores uma plataforma incomparável para expandir sua presença no mercado nacional na China e internacionalmente. Isso oferece a eles uma excelente oportunidade de se conectar diretamente com seu público-alvo e mostrar seus mais recentes produtos e inovações em tecnologias de impressão de etiquetas. A

Sino-Label pretende ser a exposição mais impactante e influente na indústria de rótulos, servindo como um ponto de encontro importante para profissionais envolvidos no design, produção e aplicação de rótulos. A exposição abrange um amplo espectro de tecnologias de impressão de etiquetas, oferecendo informações sobre equipamentos, materiais e soluções de ponta que atendem às demandas em constante evolução de setores como alimentos e bebidas, cosméticos, produtos farmacêuticos e bens de consumo. Os

expositores da Sino-Label se beneficiam da forte presença internacional do evento, com acesso a um público diversificado de líderes do setor, tomadores de decisão e clientes em potencial. Seja para expandir a participação de mercado, descobrir novas oportunidades de negócios ou ficar à frente das últimas tendências do setor, a Sino-Label oferece um espaço crucial para networking, colaboração e crescimento no mercado global de impressão de etiquetas.

Como uma plataforma dedicada a apresentar a mais recente tecnologia de impressão de etiquetas, a Sino-Label continua a ultrapassar os limites da inovação, ajudando as empresas a enfrentar os desafios de um mercado cada vez mais competitivo e acelerado. Ao promover conexões com a indústria e promover o avanço tecnológico, a Sino-Label está consolidando sua posição como o evento preferido para profissionais do

PFP Expo

A PFP Expo se destaca como um dos principais eventos das indústrias de impressão, etiquetagem e embalagem na China, chamando a atenção como um encontro fundamental para profissionais desses setores. Juntamente com outras grandes exposições, a PFP Expo serve como uma plataforma abrangente que reúne as mais recentes tecnologias, materiais e soluções das áreas de impressão, etiquetagem e embalagem. Ele oferece uma oportunidade incomparável para as empresas explorarem inovações de ponta que estão moldando o futuro desses setores.

A exposição apresenta uma vasta gama de produtos e serviços, abrangendo tudo, desde técnicas de impressão e soluções de etiquetagem até materiais de embalagem e máquinas. Esse amplo escopo garante que os participantes sejam expostos a todo o espectro de avanços disponíveis para aumentar a eficiência operacional, melhorar a qualidade do produto e atender às crescentes demandas do mercado. Tanto para fornecedores quanto para compradores, a PFP Expo serve como um local crucial para trocar conhecimento, explorar novas tecnologias e estabelecer conexões valiosas dentro do setor.

Um dos destaques da PFP Expo é sua capacidade de criar uma plataforma dinâmica de comércio e informações, na qual os profissionais podem descobrir novas tendências, interagir com figuras-chave do setor e compartilhar ideias sobre os mais recentes desafios e soluções em impressão, etiquetagem e embalagem. Ela desempenha um papel essencial na promoção da colaboração entre fabricantes, fornecedores e empresas, proporcionando um espaço para crescimento, inovação e desenvolvimento de parcerias de longo prazo. À medida que o cenário de impressão e embalagem continua evoluindo, a PFP Expo continua sendo um evento importante para aqueles que buscam se manter na vanguarda dos avanços do setor na