Food & Beverages Eventos em Shenzhen

Global Tea Fair

The Global Tea Fair China as a Window Into Tradition and Innovation

The Global Tea Fair China, recognized worldwide for its prestige and international focus, has grown into one of the most meaningful events for tea lovers and industry professionals alike. Since its establishment in 2008, the fair has embodied a blend of ancient heritage and modern ideas, welcoming visitors twice a year to the vibrant Shenzhen Convention & Exhibition Center. Within its vast halls, participants immerse themselves in a world shaped by centuries of tradition yet driven by the spirit of innovation. This biannual gathering not only celebrates tea as a cultural symbol but also showcases how deeply interconnected this beverage is with trade, craftsmanship, and scientific advancement.

A Modern Hub for Global Tea Exchange

Organized by the Shenzhen Huajuchen International Exhibition Group Co., Ltd., the fair stands as a testament to collaboration and industry growth. With more than 8,700 partnerships built over the years including tea producers, associations, and research organizations it fosters an environment of shared knowledge and continuous development. Exhibitors range from large, historically significant tea companies to young innovators exploring new ways of cultivating, packaging, or marketing tea. For many visitors, the fair becomes a journey through the diverse landscape of tea culture, meeting both commercial and academic interests.

The fair’s thematic diversity reveals just how broad the tea sector truly is. Across its exhibition zones, professionals explore everything from new tea varieties to scientific research, specialized equipment, and consumer trends. Although tea remains the central focus, the fair also acknowledges China’s coffee heritage, offering visitors a chance to explore the aromatic crossroads where tea and coffee meet. This balanced perspective gives the event a unique atmosphere one rooted in history but open to evolution.

To illustrate the array of possibilities the fair presents, here are some of the common areas of exploration visitors encounter:

New tea cultivars and regional specialties

Innovations in tea processing and sustainability

Tools and equipment for modernizing tea production

Insights from academic studies and tea culture institutions

The Cultural Depth Behind the Fair

What makes the Global Tea Fair China particularly captivating is its seamless connection to China’s millennia-old tea culture. Tea’s origins trace back to the legendary Emperor Shen Nong in 2737 B.C., whose accidental discovery of tea set the tone for centuries of appreciation and ritual. According to the well-known tale, a few wild tea leaves drifted into his boiling pot of water, creating an infusion that surprised him with its refreshing quality. This simple moment, whether historical or mythical, left an imprint that shaped China’s cultural identity.

The Tang Dynasty further strengthened tea’s place in society, marking what historians often call the “Golden Age of Tea.” During this time, tea evolved from a medicinal brew into a beverage enjoyed socially and artistically. Scholar Lu Yu wrote The Classic of Tea (Cha Jing), a groundbreaking work that laid the foundation for understanding tea cultivation, preparation, and etiquette. Its influence remains strong today, reminding modern readers of the depth and philosophy behind the drink.

China’s rich natural landscape contributed to the development of its remarkable tea varieties, many of which are still celebrated internationally. From delicate green teas to complex Oolong and bold black teas, each type reflects the geography, climate, and craftsmanship of its region. These traditions flow naturally into the ambiance of the fair, where ancient knowledge meets the expectations of modern consumers.

Innovation, Collaboration, and Future Potential

The Global Tea Fair China stands not only as a cultural festival but also as a forward-looking business environment. Professionals attend the event to refine strategies, compare new technologies, and identify emerging opportunities within a competitive global market. The fair encourages collaboration across many branches of the industry, from small tea farms to large-scale manufacturers, digital marketplaces, and research institutions. This wide network supports the evolution of tea production while preserving the cultural values that define its identity.

The diversity of opportunities available to attendees often includes:

Identifying new suppliers and product lines

Learning from seminars on market development

Exploring sustainable cultivation practices

Connecting with international buyers and distributors

As the fair continues to grow, it strengthens its role as an essential meeting point for those shaping the future of tea. It inspires participants to value tradition while embracing innovation, creating a harmonious path forward for an industry deeply rooted in history yet eager to evolve.

The result is an event that not only celebrates tea but also connects people through shared experiences making the Global Tea Fair China a true symbol of cultural continuity and global collaboration.

HOTELEX Shenzhen

HOTELEX Shenzhen: A Gateway to the Future of Hospitality and Food Service in China

HOTELEX Shenzhen is returning to the spotlight as one of China's most dynamic and comprehensive hospitality trade events. Hosted at the impressive Shenzhen World Exhibition & Convention Center, this high-profile gathering is more than just a showcase it's a convergence of innovation, networking, and strategic business development.

As the hospitality and food service sectors continue to evolve rapidly, HOTELEX Shenzhen offers the perfect stage for industry professionals to explore emerging trends, connect with key players, and gain fresh perspectives on how to thrive in a competitive landscape.

Why HOTELEX Shenzhen Stands Out in Asia’s Hospitality Calendar

Set in the fast-paced economic hub of Shenzhen, this event is strategically located to attract local and international professionals from all corners of the industry. It’s not just an exhibition it's a reflection of the pulse of modern hospitality in Asia.

Key factors that set HOTELEX Shenzhen apart:

Unparalleled Scale and Scope
As one of the leading events under the HOTELEX brand, the Shenzhen edition maintains the global standard of excellence, with expansive exhibition zones covering everything from food and beverage to hotel furnishings and catering equipment.

Strategic Business Hub
Shenzhen is a rapidly growing tech and commercial powerhouse. Hosting the expo here provides unmatched access to both domestic and international buyers, suppliers, and innovators.

Strong Industry Participation
The event draws thousands of professional attendees, including hoteliers, restaurateurs, suppliers, designers, consultants, and investors.

Comprehensive Exhibition Categories
From culinary equipment to boutique hotel technology, HOTELEX Shenzhen is a one-stop destination for industry stakeholders.

What to Expect: Innovation, Networking, and Insights

Attendees of HOTELEX Shenzhen can look forward to a fully immersive experience designed to deliver value at every turn. With an emphasis on collaboration, innovation, and quality, the event blends traditional trade show elements with interactive features and knowledge-sharing platforms.

Highlights include:

Expert-led Seminars and Panel Discussions
Learn from global thought leaders, chefs, and hospitality experts as they delve into the biggest challenges and opportunities facing the industry today.

Live Demonstrations and Showcases
See the latest hospitality innovations in action from automated coffee brewing stations to eco-friendly kitchen designs and AI-driven guest management systems.

B2B Matchmaking
Tailored networking sessions help connect buyers with suppliers based on shared business goals, speeding up the sourcing and partnership process.

Trend Pavilions
Explore dedicated zones for emerging sectors such as:

Plant-based and sustainable food

Smart hotel solutions

Specialty coffee and tea

Artisanal bakery and desserts

Product and Service Categories on Display

With hundreds of exhibitors from around the world, HOTELEX Shenzhen promises a diverse showcase of products and services tailored to the hospitality and food service markets.

Core categories include:

Hotel and Restaurant Equipment

Catering and Kitchen Supplies

Bakery, Pastry, and Gelato

Food and Beverage

Tableware and Interior Design

Coffee and Tea Products

Smart Hospitality Technology

Cleaning and Sanitation Solutions

Whether you run a boutique hotel or a large-scale foodservice operation, you’ll find tools, systems, and partners ready to elevate your offering.

The Value for Exhibitors and Visitors Alike

HOTELEX Shenzhen is not just a platform for selling or buying it's where businesses forge long-term partnerships, test new products, and identify future trends that could shape their strategies.

Why You Should Exhibit:

Gain direct access to hospitality buyers, retailers, and distributors from across China and Asia.

Launch or test products in a market known for rapid adoption and consumer diversity.

Enhance brand visibility through media coverage, live demonstrations, and networking events.

Get real-time market feedback from end users and industry peers.

Why You Should Attend:

Discover cutting-edge food service trends and technologies.

Meet with manufacturers, innovators, and decision-makers.

Learn best practices from global experts through on-stage presentations and workshops.

Compare offerings and negotiate deals on-site.

The City of Shenzhen: A Natural Host for Hospitality Innovation

Shenzhen is more than just the venue it’s part of the experience. Known for its entrepreneurial spirit and status as a tech innovation hub, Shenzhen provides the ideal backdrop for a forward-thinking event like HOTELEX.

Why Shenzhen matters in the hospitality world:

Rapidly expanding tourism and hotel development projects

A thriving culinary scene influenced by both Cantonese traditions and international flavors

Home to some of China’s most successful tech companies, driving smart hospitality solutions

Convenient transport links for domestic and international visitors

HOTELEX Shenzhen leverages all these advantages to deliver an event that is globally relevant and locally impactful.

Trends You’ll Encounter at HOTELEX Shenzhen 2025

The future of hospitality is already here—and HOTELEX Shenzhen is where you'll see it unfold.

Anticipated trends at this year’s expo:

Smart Hospitality
Tech-forward solutions like facial recognition check-ins, IoT-enabled hotel rooms, and digital concierge services will be center stage.

Sustainable Food & Packaging
Expect to see biodegradable materials, zero-waste solutions, and a strong push toward eco-friendly practices.

Health and Wellness in F&B
Plant-based meals, low-sugar options, functional beverages, and gut-health-friendly products are making waves.

Luxury Meets Minimalism
In hotel design and F&B presentation, expect a growing trend toward understated elegance and multifunctional spaces.

Experience-Driven Dining
Storytelling through menus, immersive dining environments, and chef’s table experiences are in high demand.

Final Thoughts: Why HOTELEX Shenzhen Is a Must-Attend Event

HOTELEX Shenzhen is more than just a trade event it’s a strategic business opportunity. Whether you’re looking to launch a new hospitality product, revamp your food service offerings, or stay ahead of consumer trends, this expo has something for everyone.

With its impressive venue, carefully curated exhibitors, and emphasis on learning and innovation, HOTELEX Shenzhen is helping to reshape the future of hospitality in China and beyond. It connects visionaries, facilitates real-time collaboration, and gives businesses the tools they need to stay competitive in a constantly changing market.

China Baking Exhibition

A Global Celebration of Baking: Inside the China Baking Exhibition 2025

The China Baking Exhibition is set to take place at the state-of-the-art Shenzhen World Exhibition & Convention Center, situated in the heart of one of China's most rapidly growing cities. As one of the most anticipated events in the international baking calendar, this exhibition attracts not only seasoned industry professionals but also ambitious newcomers, curious enthusiasts, and global suppliers eager to showcase and witness the evolution of baking.

Since its humble beginnings in 1997, the China Bakery Exhibition has matured into the country’s flagship event for the baking industry, combining a wide array of practical showcases, engaging demonstrations, and forward-thinking forums. Whether you're a baker, a supplier, a hospitality executive, or a technology innovator, this event promises more than just displays — it’s a live, breathing reflection of the industry's future.

Why the China Bakery Exhibition Stands Out in the Industry

Unlike smaller regional events, the China Bakery Exhibition operates on an enormous scale, uniting sectors that often run parallel to baking but rarely intersect at such a high level.

Here’s what makes this exhibition a cornerstone of the baking world:

Comprehensive Coverage: From raw ingredients to high-end commercial ovens, the event spans the entire industrial baking supply chain.

Strategic Location: Held in the Guangdong-Hong Kong-Macao Greater Bay Area, it benefits from a logistics-friendly, globally connected hub.

International Collaboration: Its partnership with Informa Group amplifies its international appeal and standards.

The event doesn’t just focus on what's trendingmit builds the trends. With new product launches timed specifically for the exhibition and global companies choosing this venue for their market debut, it’s become the ultimate platform for brand exposure.

The Event Experience: More Than Just an Exhibition

Visitors to the China Baking Exhibition will find that this event offers more than just stands and brochures. It is carefully curated to provide immersive experiences that are both informative and inspiring.

From the moment you step inside the Shenzhen Convention Center, you're greeted by the enticing aroma of fresh bread and pastries. Live baking stages line the halls where professionals from around the world compete, collaborate, and demonstrate their latest techniques and creations.

Workshops and Demonstrations

A key part of the exhibition’s value lies in its practical, hands-on approach to industry learning. Visitors can attend:

Live baking demonstrations from award-winning chefs

Interactive workshops focusing on niche techniques like sourdough fermentation or gluten-free innovations

Panel discussions and expert talks on sustainability, automation, and emerging consumer trends

These are not dry lectures but dynamic interactions between the leaders of the industry and their audience.

What to Expect: Highlights of the China Bakery Exhibition

The China Bakery Exhibition isn’t just for bakers its reach extends into hospitality, retail, and even food-tech sectors. As such, attendees can look forward to a wealth of opportunities for growth and collaboration.

Highlights of this year’s edition include:

Product Launches: A first look at cutting-edge baking technology and ingredients.

Global Brand Presence: Expect booths from Europe, North America, and Southeast Asia.

Professional Competitions: Showcasing rising stars and seasoned veterans in the field.

Networking Events: Private meetings, B2B matchmaking, and informal mixers.

These activities make it easy to connect, collaborate, and stay inspired.

A Strategic Hub: Why Location Matters

The choice of Guangzhou and Shenzhen as hosts isn't incidental. These cities are central to one of China’s most dynamic economic zones, offering seamless transport links and a thriving business environment. As part of the Greater Bay Area, the venue benefits from:

Efficient transportation, including international flights and bullet trains

Access to world-class hotels, catering, and conference facilities

A strong local food industry that supports innovation and experimentation

This strategic location helps ensure that logistics, accommodation, and communication are never barriers to participation whether you’re a local artisan or a multinational supplier.

The Human Side of the Baking Industry

What sets the China Bakery Exhibition apart is its human touch. It celebrates the people behind the products — the small bakery owners, the industrial engineers, the ingredient innovators, and the apprentices just beginning their careers. It’s a place where traditional knowledge meets modern science, and where every loaf of bread has a story.

Community and Culture

Beyond the business side, the exhibition promotes:

Cultural exchange: with traditional Chinese baking techniques displayed alongside international methods.

Artisanal showcases: focusing on craftsmanship and heritage baking styles.

Sustainability talks: highlighting ethical sourcing, waste reduction, and green packaging.

This balance between commercial goals and community values adds depth to the event, making it not just a business platform but a space for meaningful conversation and progress.

Who Should Attend the China Baking Exhibition?

Whether you're an entrepreneur looking to start a bakery, a procurement manager for a global food chain, or a hobbyist keen on learning from the best, this exhibition offers something for everyone.

Ideal participants include:

Bakery and pastry professionals

Food and beverage industry leaders

Hotel and hospitality managers

Tech developers in food automation

Culinary students and educators

The exhibition provides a launchpad for career growth, product development, and global collaboration.

Looking Ahead: A Must-Attend Event for a Growing Industry

As the baking industry continues to expand and innovate, events like the China Bakery Exhibition remain critical for shaping its future. With its unparalleled mix of education, innovation, and inspiration, the exhibition is more than a gathering — it’s a movement.

Whether you're there to learn, teach, network, or explore, one thing is certain: you’ll leave the China Baking Exhibition with fresh ideas, valuable connections, and a deeper appreciation for the craft and science of baking.

We invite all passionate professionals and enthusiasts to be part of this extraordinary event and contribute to the vibrant evolution of the global baking community.

Hotel & Shop Plus Shenzhen

Hotel & Shop Plus has become one of the most important international platforms for professionals working in hospitality, architecture, commercial space planning, and innovative service technologies. Every year, this specialized trade fair attracts designers, hotel managers, developers, and solution providers who want to experience the newest trends shaping global hospitality. Hosted at the Shenzhen World Exhibition & Convention Center, the event benefits from its setting in one of China’s fastest–growing and most forward-thinking cities. Shenzhen’s reputation for innovation perfectly matches the fair’s vision: to bring together creativity, technology, and strategic thinking in one dynamic environment. For many attendees, visiting the fair means gaining early access to ideas and products that will define the next generation of hotel and retail design.

A Strategic Location and a Strong Organizational Foundation

One of the defining strengths of Hotel & Shop Plus is its location at the Shenzhen World Exhibition & Convention Center. The venue is vast, modern, and built to support high-volume international events. Its accessibility attracts visitors not only from China but from Southeast Asia and beyond, reinforcing the fair’s position as a key hub for international business relations. The atmosphere inside the exhibition halls reflects Shenzhen’s wider culture: bold, fast-moving, and open to new possibilities.

Behind the fair stands Sinoexpo Informa Markets International Exhibition Co., Ltd., a highly respected organizer known for its specialized trade platforms. Their long experience in the exhibition sector ensures that Hotel & Shop Plus is curated with both efficiency and creativity. Thanks to careful planning, exhibitors benefit from optimal visibility, while visitors enjoy a smooth, professional, and informative experience. For many industry players, this combination of organization and atmosphere is what makes the fair a yearly highlight.

Comprehensive Sectors Shaping the Hospitality and Retail Industries

Hotel & Shop Plus is designed to reflect the full range of needs in modern hospitality and commercial space development. The fair is divided into several core segments that work together to show how hotels, shopping centers, and retail spaces are evolving. One of the most prominent areas focuses on architecture and decoration. Here, visitors can explore flooring, wall coverings, decorative materials, and design concepts that influence the look and feel of contemporary interiors. This area is typically crowded with architects and developers searching for visually appealing and durable materials.

The second major segment highlights smart hotel technologies, an increasingly essential component of the hospitality industry. Intelligent control systems, advanced lighting, digital access solutions, and service robots demonstrate how automation can improve both guest experience and operational efficiency. Exhibitors introduce systems that simplify room management, optimize energy use, and create personalized guest environments. For many hoteliers, this part of the fair offers the most immediate insights into future-ready solutions.

Among the product categories frequently presented by exhibitors are:

Flooring, wall coverings, and architectural decoration

Intelligent hotel control systems and smart lighting

Service robots and automated guest-service technologies

Kitchen appliances and catering equipment

Hotel uniforms, room textiles, and commercial furnishings

These categories create a complete picture of the modern hotel supply chain, helping decision-makers evaluate products that enhance comfort, style, and efficiency.

An Expanding Focus on Textiles, Fittings, and Commercial Interiors

Beyond technology and architecture, Hotel & Shop Plus showcases a broad selection of textiles and fittings essential for hotels, retail stores, and commercial environments. Exhibitors present materials for uniforms, curtains, bedding, and decorative textile solutions that influence guest perception and brand identity. Retail designers also find products that help shape store layouts, signage, and interior atmosphere. This balanced mix of aesthetic and functional solutions ensures that professionals from different sectors can explore products relevant to their daily work.

Equally important are the offerings dedicated to café and restaurant environments. Modern kitchen equipment, smart catering systems, and high-efficiency appliances are displayed alongside furnishings for dining areas. This segment appeals to developers and operators who aim to create unique dining experiences supported by reliable technology.

Knowledge Sharing Through Forums, Conferences, and Expert Dialogues

Hotel & Shop Plus is not limited to product showcases; it is also a center for professional exchange and ongoing learning. The fair presents a valuable program of conferences and forums designed for in-depth discussion of industry developments. Specialists share insights into hotel investment strategies, sustainable building design, and innovative decoration techniques. Many visitors note that the knowledge gained during these sessions is as valuable as the products seen on the exhibition floor.

One of the fair’s distinguishing features is its variety of themed forums. Events focusing on shopping centers, retail development, and consumer behavior attract participants eager to understand the dynamics of modern commercial environments. These gatherings create opportunities for networking, collaboration, and direct dialogue with experts who drive industry transformation. Whether discussing digitalization, new construction methods, or long-term investment planning, participants leave with practical strategies and fresh inspiration.

Why Hotel & Shop Plus Continues to Stand Out

The continuing success of Hotel & Shop Plus can be attributed to its holistic approach. By uniting architecture, technology, textiles, hospitality supplies, and industry knowledge under one roof, the fair reflects the complexity and interconnectedness of modern hospitality ecosystems. It offers not only products but also vision showing professionals where the industry is heading and how they can adapt to meet future challenges.

As global expectations for comfort, sustainability, and digital integration rise, events like Hotel & Shop Plus play a crucial role in shaping the evolution of hotels, retail spaces, and commercial environments. Its strategic location, excellent organization, and diverse content ensure that it remains a key reference point for anyone involved in creating, operating, or conceptualizing spaces that welcome the public.

SIGEP China

SIGEP China, the exclusive Asian edition of the legendary SIGEP Rimini trade fair, has rapidly made a name for itself as one of the most prestigious professional events in the world of artisanal sweets. Introduced in 2023, the fair takes place annually at the ultra-modern Shenzhen World Exhibition & Convention Center, one of the largest and most technologically advanced venues in all of Asia. Its arrival has marked a significant milestone, bringing decades of Italian expertise into the heart of the Asian market. Organized by Koelnmesse (Beijing) Co., Ltd. in cooperation with the Italian Exhibition Group China, the event reflects both global craftsmanship and regional innovation. It preserves the spirit of the original SIGEP Rimini known worldwide since 1979 and adapts its concept to the rapidly evolving consumer landscape of China and neighboring countries.

As a strictly professional event, SIGEP China is designed exclusively for industry specialists. This focus ensures a concentrated environment where experts can explore cutting-edge technology, compare solutions, and connect with top-tier manufacturers. The name “SIGEP,” derived from the Italian Salone Internazionale Gelateria, Pasticceria, Panificazione Artigianali e Caffè, continues to define the identity of the event. Its roots in artisanal gelato, bakery, pastry, chocolate, and coffee remain unmistakable, even as the fair incorporates new Asian-centered trends, flavors, and business models. This blend of Italian heritage and Chinese dynamism is one of the reasons why SIGEP China has quickly become a strategic hub for professionals across the wider Asia-Pacific region.

Five Segments Representing the Best of Artisanal Gelato, Bakery, Pastry, Chocolate, and Coffee

The fair is structured around five core sectors, each presenting the latest developments across the entire value chain. The gelato area, perhaps the most iconic segment, showcases premium machines, refined ingredients, and innovative recipes crafted by master gelato makers. Here, visitors can explore the art of balancing flavors, textures, and production techniques, while discovering equipment designed to support both boutique shops and large-scale operations. The bakery segment focuses on modern ovens, dough-processing machinery, and unique baking ingredients that enhance performance, consistency, and creative potential in professional bakeries.

Within the pastry section, raw materials of exceptional quality take center stage—fine creams, cocoa products, flavor compounds, and decorative elements designed for gourmet creations. Professionals gain inspiration from advanced decorating techniques and tools used in high-end confectionery environments. Chocolate artistry forms another essential pillar of the event, drawing attention with live demonstrations that highlight molding, tempering, refinement, and flavor infusion. The chocolate displays illustrate how artisans combine creativity with technical precision to meet growing global demand for premium and specialty chocolates.

The coffee sector completes the spectrum with a rich presentation of barista tools, roasting techniques, and high-performance coffee machines. Whether the focus lies on manual brewing, fully automated systems, or specialty coffee culture, the fair offers an extensive overview that appeals to coffee professionals across cafés, roasteries, and hospitality venues.

Across these sectors, professionals typically explore:

High-performance machinery and production equipment for gelato, bakery, and pastry

Premium ingredients, raw materials, and flavor solutions

Advanced processing tools for chocolate and confectionery refinement

Innovative technologies for coffee brewing, roasting, and barista work

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A Platform for Expertise, Creativity, and Global Exchange

One of the defining strengths of SIGEP China is its ability to unite technical expertise with artistic inspiration. The event does not merely display products; it also fosters meaningful discussion about craftsmanship, consumer trends, and innovation strategies. Exhibitors and visitors engage in professional dialogue that spans topics such as efficiency in production, flavor development, equipment reliability, and the growing demand for artisanal experiences in modern retail environments. The fair encourages direct interaction between manufacturers, artisans, consultants, and distributors, creating a network of professionals who value both tradition and forward-thinking solutions.

The design of the Shenzhen World Exhibition & Convention Center enhances this experience. Its vast halls offer space for large-scale equipment demonstrations, live workshops, and detailed product presentations. Participants can fully immerse themselves in the atmosphere of collaborative exploration, gaining insights that shape their business strategies and creative directions. The location Shenzhen, a city known for innovation further reinforces the identity of the fair as a bridge between global craftsmanship and the technological prowess of Asia.

Visitors consistently highlight benefits such as:

Access to leading manufacturers and cutting-edge artisanal technologies

Exposure to international craftsmanship blended with Asian innovation

Inspiration from live demonstrations, product tastings, and expert presentations

Opportunities for networking and collaboration across multiple industry sectors

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Competitions Celebrating Excellence and Raising Standards

A particularly captivating aspect of SIGEP China is its lineup of high-level competitions. These events bring together talented artisans, rising stars, and seasoned professionals to demonstrate their skills on an international stage. They also raise the profile of the fair, providing visitors with unique insight into global craftsmanship standards, creative techniques, and emerging talent.

Among the most prestigious competitions is the Gelato World Cup (China Selection), where the country’s most talented gelato artisans vie for the opportunity to represent China in the global championship. The Juniores Pastry World Cup (China Selection) highlights the next generation of pastry chefs, encouraging innovation, artistic expression, and professional growth. The CTI Coffee Art Competition brings coffee culture to life through performances that combine technical precision, creativity, and sensory understanding. Each competition serves as a learning opportunity for attendees, offering close-up views of craftsmanship at the highest level.

These events not only create excitement but also strengthen SIGEP China’s identity as a central platform for professional development. They underline the fair’s commitment to nurturing talent, recognizing excellence, and promoting international exchange. For many visitors, these competitions are among the most memorable and inspiring elements of the entire event.

A Growing Force in the Asian Market for Artisanal Sweets and Coffee

In a relatively short time, SIGEP China has secured its position as a vital meeting point for the gelato, bakery, pastry, chocolate, and coffee industries across Asia. By combining the heritage of SIGEP Rimini with localized industry insights, the fair provides a holistic view of artisanal craftsmanship shaped by both global influences and regional preferences. Its annual rhythm allows professionals to track new developments, reinforce partnerships, and discover opportunities for growth in one of the fastest-evolving markets in the world.

For exhibitors, the fair offers unparalleled access to an audience seeking the newest technologies, ingredients, and creative ideas. For visitors, it provides a curated experience filled with knowledge, inspiration, and practical tools that support their professional journeys. As the event continues to expand, SIGEP China is poised to become not only the Asian gateway to the world of artisanal sweets but also a driving force shaping the future of these industries worldwide.

China International Allfood Expo

The China International Allfood Expo, set to take place at the Shenzhen World Exhibition & Convention Center, is one of the most prominent events in the global food and beverage industry. With over 2,800 exhibitors and an anticipated 180,000 professional visitors, the Expo promises to be a key platform for businesses, manufacturers, and professionals to explore the latest innovations, trends, and opportunities in the food sector. Held in the vibrant city of Shenzhen, this event is strategically positioned to attract global attention and facilitate connections in one of the world's most dynamic consumer markets.

The Expo offers a comprehensive showcase of food products, processing technologies, packaging innovations, and more. It provides a unique opportunity for exhibitors to display their latest offerings and for visitors to discover emerging trends and products that are shaping the future of the food and beverage industries. This year’s event is expected to highlight new developments across various sectors, including packaged food, beverages, ingredients, health foods, and food service technologies.

In addition to the vast exhibition space, the China International Allfood Expo will feature a series of forums and seminars that delve into key topics influencing the industry. These forums provide a platform for thought leaders, industry experts, and innovators to discuss the latest challenges, opportunities, and consumer preferences in food production, distribution, and marketing. For beverage industry professionals, the Expo is a particularly vital event. It not only serves as a showcase for new products but also plays a crucial role in boosting confidence within the sector, addressing industry challenges, and fueling the development of new market opportunities.

The Expo’s significance extends beyond its immediate exhibition. By offering a space for international business collaboration and knowledge exchange, it fosters partnerships and drives innovation in the food and beverage sectors. Participants have the chance to engage with buyers, suppliers, and distributors from around the world, facilitating the growth of cross-border trade and the development of new business opportunities.

The Shenzhen World Exhibition & Convention Center, renowned for its modern facilities and excellent connectivity, provides the perfect setting for this large-scale event. Shenzhen, with its status as a major commercial hub and a gateway to the vast Chinese market, is the ideal location to connect with both domestic and international stakeholders. 

The China International Allfood Expo is more than just an exhibition; it is a comprehensive business and networking event that plays a pivotal role in the ongoing evolution of the global food and beverage industry. By bringing together the brightest minds and the most cutting-edge products, the Expo continues to enhance the vitality and growth of the sector, ensuring that it remains at the forefront of innovation and market development.

CONNEXION SHENZHEN

The Connexion Shenzhen event, organized by Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd., is set to take place at the Shenzhen World Exhibition & Convention Center. This comprehensive mega-exhibition spans six professional categories, including hotel catering, coffee baking, commercial space, custom upholstered furniture, nutrition and health, and lifestyle. By encompassing such a diverse range of sectors, the event aims to stimulate the vitality of the entire upstream and downstream industry chain, fostering connections and innovations across these interconnected fields.

Located in the dynamic Great Yangtze River Delta region, Connexion Shenzhen serves as a pivotal platform for industry professionals. Its strategic connection to the Guangdong, Hong Kong, and Macau Bay Area enhances its appeal, drawing participants from various sectors and regions. This geographic advantage positions the exhibition as a vital hub for networking and collaboration, facilitating business opportunities and the exchange of ideas.

Visitors to Connexion Shenzhen can expect a vibrant showcase of the latest trends and innovations. The hotel catering segment highlights advancements in hospitality services and culinary offerings, while the coffee baking area presents an array of artisanal coffee products and techniques, appealing to both industry experts and enthusiasts. The commercial space category emphasizes modern design and functionality, showcasing innovative solutions for various business environments.

Custom upholstered furniture is another focal point, where craftsmanship meets contemporary aesthetics, offering insights into design trends and consumer preferences. The nutrition and health segment underscores the growing importance of wellness in lifestyle choices, featuring products and services that promote health-conscious living. This blend of categories creates a unique atmosphere where attendees can explore synergies and discover new market opportunities.

In addition to the exhibits, Connexion Shenzhen will host a variety of seminars and workshops led by industry leaders. These educational sessions aim to address current challenges, share best practices, and discuss future trends, ensuring that participants leave with actionable insights that can drive their businesses forward.

Overall, Connexion Shenzhen represents a significant gathering for professionals across multiple industries, reflecting the evolving landscape of business and consumer demands. Its emphasis on connectivity and innovation sets the stage for meaningful interactions and collaborations, making it a landmark event for those looking to shape the future of their respective fields. As the exhibition unfolds, it promises to highlight the dynamic interplay of hospitality, design, health, and lifestyle, ultimately contributing to the growth and vitality of the industry as a whole.