Apparel & Clothing Eventos em Germany

Supreme Women&Men

Supreme Women&Men: A Premier Platform for Luxury Fashion and Trendsetting Collections

Supreme Women&Men has become one of Europe’s most influential order and trend fairs for premium women’s and men’s fashion. Taking place twice a year, in January and July, at KWS Düsseldorf, the event brings together industry professionals who want to experience the latest developments in high-end fashion at the very start of the ordering season. The name of the fair reflects a clear and intentional concept: “Supreme” conveys top-tier quality and exclusive design, while “Women&Men” highlights its balanced commitment to presenting standout collections for both genders.

Organized by The Supreme Group – a leader in the fashion trade fair landscape with a strong international network and a reputation for premium event formats – Supreme Women&Men continues to shape Düsseldorf’s profile as a key European fashion hub. Buyers, designers, brand managers, and fashion journalists rely on the fair as a strategic starting point for discovering new labels, evaluating market tendencies, and planning their assortments for the upcoming season.

A Curated Showcase of Trend-Driven Luxury Fashion

What distinguishes Supreme Women&Men is its unwavering focus on presenting high-quality, trend-defining fashion. The event spans two spacious floors of KWS Düsseldorf, offering a refined yet dynamic environment where more than 900 brands from Germany and around the world unveil their new spring/summer and autumn/winter collections. Established labels share the stage with international newcomers, creating a mix that captures both timeless elegance and emerging creativity.

The diversity of the showcased collections gives visitors a broad overview of what will influence the fashion market in the months ahead. Exhibitors often use the fair as a launch platform for new design directions or material innovations, making Supreme Women&Men a valuable insight hub for professionals who need early access to future trends.

Among the product categories highlighted at the fair are:

premium outerwear and tailored garments

modern women’s and men’s apparel

fashion-forward accessories and bags

lifestyle items and complementary design pieces

innovative collections from emerging designers

The fair’s well-curated selection ensures that visitors engage with both commercial relevance and aesthetic inspiration – an essential combination for strategic buying and creative planning.

Business Networking and International Connections

A Professional Environment for Building Market Opportunities

While the collections are the star of the show, Supreme Women&Men is equally valued for the business environment it creates. As a strictly B2B format, the fair provides a focused atmosphere where industry professionals can meet, negotiate, and establish new partnerships. The event draws participants from across Europe, North America, and the Middle East, creating a global network of fashion-minded professionals.

Many attendees see the fair as an important arena for:

initiating new collaborations

strengthening existing business relationships

discovering international labels and distribution opportunities

evaluating market demand for premium fashion segments

This emphasis on professional exchange makes Supreme Women&Men much more than a showcase – it becomes a strategic tool for companies aiming to expand their presence in competitive international markets.

Trend Impulses and Creative Inspiration for the Fashion Industry

Supreme Women&Men consistently plays a defining role in setting the tone for upcoming seasons. As one of the first events in the ordering cycle, it offers early insights into colors, fabrics, cuts, and design directions that will influence the broader fashion landscape. Exhibitors often reveal innovative silhouettes or avant-garde concepts, allowing buyers and trend analysts to identify emerging themes before they reach commercial maturity.

A Platform for Visionary Labels and Contemporary Design

The fair is known for supporting creative labels and giving emerging designers an opportunity to connect with industry players. This focus on discovering fresh perspectives keeps the event relevant and forward-looking, ensuring that it remains a place where established craftsmanship meets innovative thinking.

For many designers, Supreme Women&Men serves as the moment when their collections gain visibility among international buyers. For visitors, it is a chance to explore ideas that may shape future fashion narratives.

A Must-Attend Event in the European Fashion Calendar

Supreme Women&Men stands out as more than an order fair it is a cultural and commercial meeting point for the global fashion industry. Its combination of premium collections, creative impulses, and strong international networking makes it an essential destination each January and July.

By providing a platform where luxury fashion, contemporary design, and market expertise intersect, the fair continues to strengthen its reputation as one of the key events defining the future of women’s and men’s fashion.

TWODAYS

TWODAYS, formerly known as FASHN ROOMS, is an exclusive B2B order platform for industry professionals from the fashion, footwear, accessories, and bag sectors, designed to meet the realities of a fast-paced and increasingly demanding market. From the first impression, the concept feels deliberate and focused: fewer days, clearer structures, and more meaningful encounters. Rather than overwhelming participants with scale, TWODAYS prioritizes efficiency, calm professionalism, and genuine business exchange, creating a format that resonates strongly with today’s fashion industry.

The name itself captures the essence of the event. TWODAYS offers a two-day head start before the official beginning of the main order season, giving brands and buyers valuable time to connect without the usual pressure. This early window allows for thoughtful discussions, detailed collection reviews, and well-prepared decisions. In an industry where time is one of the most critical resources, this approach feels both modern and respectful of the people behind the business.

TWODAYS as a compact and efficient order platform

TWODAYS takes place twice a year and is firmly anchored in the international order calendar. It is organized by Igedo Exhibitions GmbH & Co. KG, a Düsseldorf-based trade fair organizer with decades of experience in staging high-level fashion events. This long-standing expertise is visible in every detail of the platform, from the curated exhibitor mix to the smooth coordination on site.

The compact format is one of the event’s strongest advantages. Short distances, clear orientation, and a manageable number of exhibitors make it easy for visitors to plan their schedules effectively. Buyers can move from one appointment to the next without stress, while brands benefit from an audience that arrives with clear intentions and sufficient time.

The platform is specifically tailored to the needs of industry professionals, offering:

A focused environment for order placement and collection review

Direct access to decision-makers and key contacts

A structure that supports quality conversations over quantity

This clarity of purpose sets TWODAYS apart from larger, more fragmented trade fairs.

HALLE 29 Düsseldorf: space, atmosphere, and identity

The venue plays a significant role in shaping the experience of TWODAYS. HALLE 29 in Düsseldorf is a distinctive location that combines industrial character with flexible, modular architecture. The space feels creative and inspiring without sacrificing functionality, making it an ideal setting for presenting collections and conducting business.

Natural light, generous proportions, and a clear layout create an atmosphere that encourages openness and exchange. At the same time, modern infrastructure ensures that exhibitors can present their brands professionally and buyers can work efficiently. The result is a balance between creativity and commerce that reflects the spirit of the event itself.

Düsseldorf, as an established fashion and trade city, further strengthens the platform’s international appeal. Easy accessibility and strong local industry ties make the location practical as well as symbolic.

A clearly defined portfolio for fashion and footwear professionals

TWODAYS focuses on a broad yet carefully selected range of segments. Women’s, men’s and children’s fashion are presented alongside sports and comfort footwear, orthopedic shoes, bags, and premium accessories. This mix reflects the realities of contemporary retail, where diversity and specialization must coexist.

Buyers attending the event are typically looking for fresh collections, innovative products, and reliable partners. The platform supports these goals by maintaining a high standard of quality and relevance among exhibitors. Instead of covering every possible niche, TWODAYS concentrates on segments where focused ordering and personal exchange truly add value.

Business efficiency at the center

The entire setup is designed to support business outcomes. A central order hub, direct access to showrooms, and a shuttle service contribute to a smooth experience. These practical elements may seem secondary at first glance, but they significantly reduce friction and allow participants to concentrate on what matters most: building relationships and closing deals.

Embedded in Düsseldorf Fashion Days and future-oriented dialogue

As part of the Düsseldorf Fashion Days, TWODAYS is integrated into a broader program that extends beyond ordering. Catwalk shows, trend presentations, and content-driven formats add depth and inspiration to the event. This connection places TWODAYS within a larger creative and cultural context while preserving its strong B2B focus.

A particularly important aspect is the cooperation with Neonyt Düsseldorf, a platform dedicated to sustainable fashion. Through this partnership, TWODAYS opens space for dialogue around key future topics such as digitalization, circular economy models, and innovative materials.

These themes are explored through various formats, including:

Keynote talks by industry experts

Workshops and panel discussions

The Green Product Award Fashion on THE STAGE

Such content enriches the event and provides added value that goes beyond product presentation. It allows participants to reflect on long-term challenges and opportunities while staying grounded in day-to-day business.

A human-scale answer to industry needs

Ultimately, TWODAYS succeeds because it listens to the industry. It acknowledges that professionals need time, clarity, and relevance more than sheer size. By offering a calm, efficient, and thoughtfully curated platform, the event creates conditions where business can develop naturally and sustainably.

In a fashion landscape that is constantly evolving, TWODAYS stands as a reminder that progress does not always mean bigger or faster. Sometimes, it means smarter, more focused, and more human.

Berlin Fashion Week

Berlin Fashion Week stands out as a unique celebration of creativity, inclusivity, and progressive cultural expression. Unlike traditional fashion weeks that primarily focus on seasonal collections and commercial transactions, Berlin Fashion Week embodies the city’s dynamic spirit, where fashion intersects with art, design, music, and subcultural movements. It reflects Berlin’s identity as a metropolis that thrives on experimentation, diversity, and forward-thinking ideas, making it a hub for independent designers, innovators, and cultural visionaries.

A platform for progressive and inclusive fashion

Berlin Fashion Week is deeply rooted in the principles of freedom and inclusivity. Its programming highlights not only mainstream fashion but also underground and independent talent, creating a space where individuality and alternative aesthetics are celebrated. Sustainability, social responsibility, and ethical practices are core themes, reflecting the growing demand for fashion that respects both people and the planet.

The event brings together a diverse audience: designers, buyers, artists, media, and cultural influencers. This convergence encourages dialogue across disciplines, fostering collaboration and inspiring innovation. By embracing inclusion, Berlin Fashion Week ensures that fashion is accessible, equitable, and representative of a broad spectrum of voices.

Integration of art, music, and subcultural trends

What sets Berlin Fashion Week apart is its strong connection to the city’s wider cultural landscape. Berlin is known for its club culture, music scene, and subcultural movements, and these influences are woven into the fashion week experience. Designers often draw inspiration from urban aesthetics, streetwear, and contemporary art, creating collections that resonate beyond the runway.

This integration enriches the event in several ways:

Cross-disciplinary collaborations: Designers work with artists, musicians, and performers to create immersive shows.

Trendsetting environment: The city’s underground and subcultural movements often spark new fashion trends.

Innovative presentations: Traditional catwalks are complemented by installations, performances, and interactive experiences.

By combining fashion with broader cultural expressions, Berlin Fashion Week becomes more than an industry event it becomes a creative laboratory for ideas that influence international markets.

Support for emerging talent and independent designers

A defining characteristic of Berlin Fashion Week is its commitment to nurturing new talent. From the outset, the Berlin Senate Department for Economic Affairs, Energy, and Public Enterprises has actively supported the event, ensuring that emerging designers receive visibility and resources.

This support manifests in multiple ways:

Dedicated platforms for young designers to showcase their collections.

Mentorship programs and workshops to guide creative development and business skills.

Access to networks of international buyers and media, helping newcomers establish professional relationships.

By prioritizing independent voices, Berlin Fashion Week ensures that the fashion ecosystem remains dynamic and innovative, continuously introducing fresh perspectives to the global stage.

A focus on sustainability and innovation

Sustainability is central to Berlin Fashion Week’s identity. The event encourages designers and brands to implement responsible practices, whether through eco-friendly materials, ethical production methods, or innovative design approaches. Berlin Fashion Week fosters a mindset where fashion is both creative and conscientious, highlighting solutions that can be scaled across the industry.

Innovation also plays a key role. Designers are encouraged to experiment with new technologies, materials, and presentation formats, reflecting Berlin’s reputation as a city that embraces cutting-edge ideas. The combination of sustainability and innovation positions Berlin Fashion Week as a model for progressive fashion events worldwide.

A celebration of diversity and individuality

Berlin Fashion Week thrives on the diversity and individuality of its participants. Each designer, exhibitor, and performer contributes a unique perspective, ensuring that the event remains dynamic and unpredictable. This diversity is not only aesthetic but also social and cultural, reflecting Berlin’s cosmopolitan identity.

Attendees experience a fashion week that:

Challenges traditional norms and expectations

Encourages self-expression and experimentation

Bridges local creativity with global relevance

Through this approach, Berlin Fashion Week creates an inclusive and inspiring environment where freedom of expression is celebrated as much as technical skill or commercial success.

Why Berlin Fashion Week matters

Berlin Fashion Week matters because it demonstrates how a fashion event can go beyond trends and commerce to become a platform for cultural dialogue, innovation, and social responsibility. It embodies a vision where fashion intersects with art, music, and subculture, providing visibility to independent designers and fostering global connections.

For emerging talent, it is an invaluable launchpad; for established designers, it is a space to experiment and engage with progressive audiences. For the wider industry, it serves as a model of sustainability, inclusivity, and creativity in action.

Berlin Fashion Week is more than a showcase it is a movement that celebrates freedom, individuality, and cultural innovation, positioning the city as a true epicenter of forward-thinking fashion.

QUARTERfashion Orderdays

QUARTERfashion Orderdays have established themselves as one of the most influential trade and order fairs for clothing and accessories in Central Germany, attracting professionals who value trend awareness, brand diversity, and a structured purchasing environment. Since their founding in 1995, the event has consistently evolved in line with industry needs, positioning itself as a reliable marketplace for discovering new collections and setting the tone for upcoming fashion seasons. Taking place twice a year at MMC Leipzig – the Central German Fashion Center located in Schkeuditz near Leipzig – the fair benefits from a modern exhibition venue with excellent transport connections and a strategic location in the heart of Germany. This accessibility has played a significant role in the steady growth of the event’s regional and national relevance.

A Long-Standing Fashion Order Event With Strong Industry Roots

The biannual rhythm of the fair, held each February and August, aligns perfectly with the fashion industry’s seasonal cycles. Buyers, retailers, and representatives of many well-known brands gather at MMC Leipzig to evaluate the latest collections and place orders for the coming season. This timing provides a clear advantage: companies can plan their assortments early, respond to market trends rapidly, and build strong supplier relationships long before new styles reach store floors.

QUARTERfashion Orderdays are organized by Regtrade AG, a company recognized for its expertise in managing high-quality trade fairs. Their long-standing involvement ensures a professional and consistent experience for exhibitors and visitors alike. Each edition is carefully curated, combining traditional order business with a forward-looking presentation of fashion innovations. The result is an environment where commercial goals and creative impulses coexist harmoniously.

A Curated Mix of Apparel and Accessories Reflecting Modern Trends

At its core, the fair covers women’s, men’s, and children’s apparel, complemented by a broad selection of accessories. Brands use the event as a platform to showcase everything from everyday essentials to statement pieces that reflect emerging trends in fabrics, color palettes, and silhouettes. The diversity of the collections ensures that buyers from a wide range of retail segments find something that aligns with their market needs, whether they focus on contemporary lifestyle, timeless elegance, youth-driven fashion, or sustainable style concepts.

Beyond merely displaying products, QUARTERfashion Orderdays present a curated trend landscape. Exhibitors often highlight themes that shape the current fashion discourse, such as material innovation, functional design, or the blending of formal and casual aesthetics. Visitors can explore looks that incorporate soft tailoring, cozy knitwear, bold color stories, or minimalist Scandinavian-inspired shapes mirroring the creative breadth of today’s clothing and accessories market.

Among the recurring product groups showcased are:

Women’s, men’s, and children's fashion collections

Seasonal accessories including bags, belts, scarves, and hats

Trend-oriented footwear and lifestyle items

Innovative materials and smart textile concepts

Sustainable product lines designed for conscious consumers

This variety helps retailers build complete and meaningful assortments for their customers.

Innovation, Sustainability, and Creative Collaboration

While QUARTERfashion Orderdays operate as a traditional order fair, their approach goes far beyond transactional business. A significant part of the event’s identity is shaped by its commitment to innovation and sustainability. In recent editions, the fair has collaborated with students from Macromedia University to create immersive, experimental exhibition formats that encourage visitors to think differently about the future of fashion.

These installations explore themes such as gender fluidity, recycling, and the use of alternative materials. By integrating artistic concepts with commercial relevance, the fair highlights how the industry is shifting toward more responsible and future-oriented models. This creative input enriches the buying atmosphere, offering both inspiration and practical insights into what consumers may expect in upcoming seasons.

Another advantage of this approach is the opportunity it provides for emerging talents to contribute to the industry's conversation. The involvement of young creatives supports new perspectives and keeps the fair culturally aligned with broader sociocultural developments, from inclusivity to ecological awareness.

The Central German Fashion Center as a Catalytic Venue

The location of the fair, MMC Leipzig in Schkeuditz, plays an essential role in its success. The modern exhibition center offers spacious showrooms, well-organized halls, and professional infrastructure tailored to the needs of fashion brands and retail buyers. Its proximity to major highways, railway lines, and Leipzig/Halle Airport makes the event easily accessible for both regional and international visitors.

The Central German Fashion Center is more than just a backdrop it serves as a meeting point where industry connections develop naturally. The relaxed yet professional atmosphere encourages conversation, networking, and the formation of long-term business relationships. Exhibitors appreciate the structured environment that supports clear product presentation, while visitors value the efficient navigation and well-thought-out layout.

A Market Platform That Continues to Evolve

After almost three decades, QUARTERfashion Orderdays remain a vital part of the regional fashion ecosystem while expanding their influence year by year. Their success is rooted in the combination of tradition and innovation: the consistent order structure meets fresh ideas, trend insights, and evolving perspectives on sustainability. As consumer expectations shift and fashion continues its rapid transformation, the fair offers a stable yet flexible platform that adapts to change while maintaining its strong identity.

For many industry professionals, QUARTERfashion Orderdays are not just a place to conduct business but a trusted source of inspiration, contacts, and strategic positioning. With its commitment to quality, creativity, and professionalism, the fair will continue to shape Central Germany’s fashion landscape and support retailers and brands as they navigate each new season.

QUARTERsports

QUARTERsports is a well-established trade and order fair that has served as a central platform for the professional sports and outdoor retail sector in Central Germany since 1991, and over the decades it has earned a reputation as a reliable meeting point for business, exchange, and market orientation. The fair is deeply rooted in the industry and reflects a clear understanding of how specialist retail works: focused assortments, precise timing, and personal relationships built on trust. Rather than chasing short-lived hype, QUARTERsports has consistently developed alongside the needs of the sports and outdoor market.

The name “QUARTER” symbolizes regularly scheduled order days, each dedicated to clearly defined segments. Within this framework, QUARTERsports concentrates specifically on functional, performance-oriented, and trend-aware products from the sports and outdoor world. This clarity helps both exhibitors and visitors prepare efficiently and use their time productively. The fair is not about spectacle; it is about relevance, practicality, and results.

QUARTERsports as a long-standing order platform for the sports and outdoor trade

Since its beginnings in the early 1990s, QUARTERsports has accompanied the transformation of the sports and outdoor industry. From classic specialist retail to today’s hybrid concepts that combine performance, lifestyle, and urban influences, the fair has continuously adapted its profile while maintaining its core strengths. Taking place twice a year, in spring and autumn, it aligns perfectly with the order cycles of the trade.

Organized by Regtrade AG, a company with extensive experience in trade fair and event management, the event benefits from professional structures and consistent quality. This reliability is one of the reasons why many retailers and brands return season after season. They know what to expect: a clear layout, relevant exhibitors, and an environment that supports business decisions without unnecessary distractions.

For buyers, the fair offers a chance to gain a compact overview of upcoming collections and trends at exactly the right moment. For exhibitors, it provides access to a qualified audience with concrete purchasing intentions.

MMC Mitteldeutsches Mode Center: accessibility and functionality

The venue plays a key role in the success of QUARTERsports. The MMC Mitteldeutsches Mode Center in Schkeuditz near Leipzig is a modern trade fair location with excellent transport connections. Its central position in Germany makes it easily accessible for visitors from different regions, particularly from Central and Eastern Germany.

The infrastructure of the MMC is designed for order-focused events. Clear hall structures, good orientation, and functional presentation spaces allow exhibitors to showcase their collections professionally while enabling visitors to navigate efficiently. The atmosphere is businesslike yet open, supporting concentrated work as well as informal conversations.

This balance between practicality and comfort reflects the character of QUARTERsports itself: straightforward, reliable, and focused on the needs of the professional trade.

A curated product range for diverse sports segments

QUARTERsports covers a broad yet clearly structured spectrum of sports and outdoor segments. The focus lies on outdoor, fitness, alpine, and water sports, complemented by team sports and the steadily growing field of urban sports. This mix mirrors current market developments, where functional performance and everyday wear increasingly overlap.

Exhibited products are carefully curated to meet the expectations of specialist retailers. The range includes apparel, footwear, and equipment that combine technical performance with contemporary design. From highly functional outdoor jackets to versatile urban lifestyle pieces, the collections reflect how sportswear has become part of everyday fashion.

Typical product categories include:

Technical outdoor and alpine apparel

Sports and functional footwear for various disciplines

Equipment and accessories for fitness, water, and team sports

By presenting these segments side by side, the fair allows buyers to build balanced assortments that respond to different customer needs while maintaining a coherent store identity.

Professional exchange and high order potential

QUARTERsports is explicitly aimed at the professional trade. Retailers, buyers, and industry decision-makers form the core audience, which creates a focused and efficient atmosphere. Exhibitors range from well-established brands with long-standing market presence to emerging companies introducing innovative product concepts.

One of the fair’s key strengths lies in its high order potential. Visitors come with concrete plans, clear budgets, and a strong interest in placing orders. This makes conversations direct and goal-oriented, saving time for both sides. Networking happens naturally, driven by shared professional interests rather than forced formats.

Efficient networking in a concentrated setting

Unlike large-scale international exhibitions, QUARTERsports benefits from its manageable size. Short distances and a familiar atmosphere encourage spontaneous encounters and in-depth discussions. Many long-term business relationships in the region have their roots in meetings at this fair.

This efficiency is further enhanced by the fair’s consistent scheduling and clear segmentation. Participants know when and why they attend, which increases the overall quality of interaction.

Market relevance and continuity as defining qualities

What truly sets QUARTERsports apart is its continuity. For more than three decades, it has remained a stable element in the order calendar of the sports and outdoor trade. This longevity is not the result of standing still, but of continuous adjustment to market realities.

The fair observes trends carefully and integrates them thoughtfully, whether it is the growing importance of urban sports, changing consumer expectations around functionality, or the blending of sport and lifestyle. At the same time, it remains grounded in the practical needs of specialist retail.

Ultimately, QUARTERsports represents a fair that understands its role. It does not try to be everything at once. Instead, it focuses on being useful, relevant, and reliable for the professional sports and outdoor sector. In doing so, it continues to provide real value for exhibitors and visitors alike, season after season.

Creativeworld

Creativeworld is the ideal B2B meeting place for the professional creative community, bringing together inspiration, business, and meaningful exchange year after year. From the first moments of engagement, Creativeworld positions itself as more than an exhibition. It functions as a living platform where ideas evolve into products, trends turn into commercial opportunities, and professional relationships gain long-term value. For companies working in the hobby, craft, and artists’ supplies sector, Creativeworld represents a reliable starting point for the business cycle and a clear reference for what lies ahead.

The most important trade fair for the international hobby, craft, and art supplies industry

Creativeworld is widely recognized as the leading trade fair for the global DIY, hobby, and creative materials market. It attracts top buyers, decision-makers, and industry experts who come with a shared goal: to understand where the creative sector is heading and how to prepare for the coming season. Frankfurt becomes a meeting point where international perspectives merge, allowing brands and buyers to see the full scope of the market in one place.

As an annual hotspot for the international DIY sector, Creativeworld offers a comprehensive overview of new developments. Visitors explore inspiring worlds of colour, discover new materials, and experience innovative creative techniques that respond to changing consumer expectations. This concentration of ideas makes the fair a strategic destination rather than just another industry event.

A trend and business platform at the start of the business year

Creativeworld plays a unique role as both a trend forecast and a business platform. It is often the first major industry gathering of the year, making it the natural place to identify upcoming themes and place early orders. This timing gives participants a competitive advantage, helping them plan assortments, marketing strategies, and product launches with greater confidence.

For wholesalers, retailers, and specialist retailers, the fair offers clarity. Instead of relying on fragmented information, they gain a structured overview of what will shape demand in the months ahead. DIY stores, garden centres, and online shops benefit equally, as Creativeworld reflects the full diversity of modern retail channels.

Key reasons professionals rely on Creativeworld include:

Early access to new products and collections

Direct contact with international manufacturers and suppliers

Clear insight into trends shaping the creative market

These factors make the fair an essential point of orientation for business planning.

Inspiration, innovation, and practical know-how

Beyond its commercial importance, Creativeworld is a powerful source of inspiration. The exhibition showcases creativity not as an abstract concept, but as a practical force that drives sales and customer engagement. Carefully curated presentations highlight how colours, materials, and techniques can be combined to create compelling product stories.

The varied programme of events adds another layer of value. Demonstrations, presentations, and interactive formats provide hands-on insight into creative processes. Participants leave not only with catalogues and contacts, but also with fresh ideas they can translate directly into their own offerings.

This balance between inspiration and practicality defines the Creativeworld experience. Creativity is presented in a way that supports real business decisions, making it relevant for professionals at every level of the supply chain.

A meeting place for the entire creative value chain

Creativeworld succeeds because it brings together all parts of the creative industry under one roof. Manufacturers, brands, buyers, and retailers meet on equal footing, creating an atmosphere of open exchange. This structure encourages dialogue and collaboration rather than one-sided selling.

The fair is especially valuable for understanding how different market segments interact. Traditional craft materials stand alongside modern DIY concepts, while established brands share space with emerging players. This diversity reflects the reality of the creative market, where heritage and innovation coexist.

Participants typically represent a wide range of business types, including:

Wholesalers and international distributors

Independent retailers and specialist stores

Large DIY chains and garden centres

E-commerce platforms and online retailers

Such variety ensures that conversations remain relevant and forward-looking.

Why Creativeworld remains a reliable source of inspiration

What sets Creativeworld apart is its consistency. Year after year, it delivers inspiration that feels both fresh and grounded. Trends are not presented as fleeting ideas, but as developments with clear commercial potential. This reliability builds trust among participants and reinforces the fair’s position as a cornerstone of the creative industry.

The focus on professional exchange ensures that inspiration is always connected to application. Visitors are encouraged to think not only about what is new, but about what will work in their specific markets. This approach helps transform creativity into sustainable business growth.

Supporting informed decisions and confident ordering

Creativeworld creates the right conditions for informed decision-making. By offering a complete market overview, it reduces uncertainty and supports confident ordering. Buyers can compare suppliers, assess quality, and discuss logistics face to face, all within a single, well-structured environment.

This efficiency is particularly valuable in a fast-moving market where timing and accuracy matter. Instead of scattered meetings, Creativeworld centralizes the process, saving time while increasing clarity.

Creativeworld as a cornerstone of the professional creative community

At its heart, Creativeworld is about community. It connects professionals who share a passion for creativity and a commitment to quality. The fair fosters relationships that extend beyond individual transactions, supporting long-term cooperation and mutual growth.

For the international hobby, craft, and art supplies industry, Creativeworld remains an essential meeting place. It combines inspiration, knowledge, and business in a way that feels natural and human. As a result, it continues to shape the creative market, offering direction, confidence, and fresh energy to everyone who takes part.

QUARTERkids

QUARTERkids has grown into one of the most established trade and order fairs for children’s and baby fashion in Central Germany, bringing together retailers, wholesalers, and manufacturers who work within this vibrant and fast-developing market. Since its founding in 1995, the fair has remained closely aligned with the seasonal rhythms of the industry. The name “QUARTER” reflects these professional cycles and highlights the importance of the event as an essential meeting point in both the first and third quarters of the year. Held twice annually in spring and autumn, QUARTERkids benefits from its strategic location at the MMC Mitteldeutsches Mode Center in Schkeuditz near Leipzig a modern venue known for its accessibility, professional facilities, and dynamic environment tailored to fashion-focused business.

A Specialized Platform Built for Children’s and Baby Fashion Professionals

From its earliest years, the fair has positioned itself as a highly targeted B2B marketplace that emphasizes not just product presentation but a combination of efficient ordering structures and current trend insights. Organized by Regtrade AG an experienced company with deep expertise in managing trade fairs QUARTERkids offers visitors a well-structured space where professional exchange, order placement, and networking unfold naturally. This focus has allowed the event to evolve into a widely recognized destination for buyers, boutiques, order agents, and wholesalers seeking access to the newest collections in babywear, children’s apparel, and trend-driven youth fashion.

The blend of commercial clarity and creative inspiration is one of the event’s core strengths. Exhibitors highlight not only seasonal designs but also broader aesthetic movements shaping the youth and baby fashion landscape. As brands compete for the attention of increasingly discerning retailers, QUARTERkids provides a platform where quality, originality, and market relevance can be easily assessed. For many professionals, it has become a reliable compass for understanding which styles and innovations will shape the upcoming season.

A Comprehensive Range of Collections and Accessories

The heart of QUARTERkids lies in its curated presentation of children’s and baby clothing. Exhibitors bring collections spanning age groups from newborns to teens, allowing buyers to explore diverse product categories in one unified space. The variety supports retailers who need both foundational basics and standout trend pieces for their store assortments.

The offerings extend beyond clothing to include a wide selection of accessories and lifestyle items. This holistic approach helps shape a well-rounded market experience, enabling retailers to discover complementary products that enhance their overall assortment and brand identity.

Typical product categories showcased at QUARTERkids include:

Newborn and baby essentials

Fashion collections for toddlers, kids, and teens

Seasonal accessories such as hats, bags, and scarves

Children’s footwear and lifestyle products

Trend-driven young fashion collections

These groups reflect the creativity and commercial relevance that define today’s children’s fashion market, which blends playful design with functionality, comfort, and sustainable thinking.

A Fair That Encourages Professional Exchange and Efficient Ordering

QUARTERkids is not merely an exhibition; it is designed as a true order fair where business decisions are made. Retailers use the event to gather reliable insights into upcoming trends, negotiate orders, and fine-tune their purchase planning. The setting at MMC Mitteldeutsches Mode Center supports this process with organized showrooms, clear layout structures, and professional services tailored to industry needs. Exhibitors, in turn, benefit from direct interaction with decision-makers who visit the fair with focused intentions and clear product requirements.

The event also plays a role in strengthening long-term business relationships. In the intimate yet professional environment of Schkeuditz, buyers and brands have the opportunity to discuss market changes, explore new cooperation models, and build partnerships that extend across seasons. Particularly in the children’s fashion sector where quality, safety, and design innovation matter greatly these conversations help shape the future direction of collections and assortments.

A Marketplace Strengthened by Service Providers and Industry Diversity

While fashion collections form the core of QUARTERkids, the fair also welcomes service providers from various branches of the textile and accessory industries. These specialists offer solutions related to production, distribution, design development, and technological innovation. Their presence enriches the show by connecting brands and retailers with new resources that can enhance operational efficiency or open fresh creative possibilities.

The inclusion of suppliers and experts strengthens the fair’s identity as a complete B2B marketplace for children’s and youth fashion. It creates a rounded environment where visitors can not only evaluate new collections but also discover partners who help improve everything from quality control to logistics. This diversity benefits both emerging labels and established companies seeking reliable support in a competitive market.

QUARTERkids as a Future-Driven Event With Strong Regional Identity

Over the years, QUARTERkids has managed to blend tradition with forward momentum. Its consistent schedule, professional structure, and strong ties to the region around Leipzig give it a sense of stability within the European children’s fashion community. At the same time, its openness to new trends, fresh exhibitors, and changing customer expectations keeps it future-oriented.

As the children’s fashion market continues to evolve shaped by sustainability, digital influence, and the rise of gender-neutral styles QUARTERkids maintains its role as a compass for both retailers and manufacturers. The fair’s clear focus, efficient setup, and deep understanding of the industry ensure that it remains a key destination for anyone involved in the world of children’s apparel, accessories, and lifestyle products.

Through its commitment to quality and community, QUARTERkids continues to reinforce its position as one of Central Germany’s most important events for children’s and baby fashion, supporting the sector’s growth and connecting professionals across each new season of style.

QUARTERdessous

QUARTERdessous is a specialized trade fair for lingerie, underwear, and loungewear that has established itself as a key ordering platform for the industry in eastern Germany, offering a professional and highly focused environment for business-oriented exchange. From the very beginning, the event was designed to serve the concrete needs of specialist retailers and brands working in intimate apparel segments. Rather than following the logic of large-scale, consumer-oriented shows, QUARTERdessous deliberately concentrates on clarity, timing, and relevance, creating a space where collections can be evaluated calmly and orders placed with confidence.

Twice a year, in February and August, the Mitteldeutsches Mode Center (MMC) in Schkeuditz near Leipzig becomes a meeting point for industry professionals who value efficiency and personal contact. Buyers, retailers, and brand representatives come together to review upcoming collections, discuss market developments, and prepare their assortments for the coming season. The fair’s rhythm fits seamlessly into the industry’s order cycles, making it a reliable fixture in the annual calendar.

QUARTERdessous as a focused order platform for intimate apparel

The name QUARTERdessous is derived from the umbrella brand “QUARTER”, which unites all order events at the MMC under one structured concept. Within this framework, QUARTERdessous clearly defines its role: it is dedicated to lingerie, underwear, loungewear, swimwear, and related segments. This specialization is one of its greatest strengths, as it allows the fair to address the particular requirements of intimate apparel retail.

Collections in these segments demand careful consideration. Fit, material quality, comfort, and design details are central decision factors that cannot be assessed properly in a rushed or overcrowded environment. QUARTERdessous provides the conditions needed for in-depth evaluation and meaningful dialogue between suppliers and buyers.

The fair is explicitly aimed at professionals. Visitors arrive with clear objectives, while exhibitors present their collections with a strong focus on order relevance rather than image-building alone. This shared understanding shapes the event’s efficient and business-oriented atmosphere.

The Mitteldeutsches Mode Center as an established industry venue

The location of QUARTERdessous plays an important role in its success. The Mitteldeutsches Mode Center in Schkeuditz near Leipzig has long been established as a central order location for the fashion industry in eastern Germany. Its excellent transport connections make it easily accessible for visitors from across the region and beyond.

The MMC offers an infrastructure tailored to professional order events. Clear hall layouts, functional showrooms, and short walking distances support efficient workflows. At the same time, the venue provides a calm and structured setting that encourages focused conversations and long-term relationship building.

This combination of accessibility and functionality makes the MMC an ideal host for a specialized fair like QUARTERdessous, where quality interaction is more important than sheer scale.

Product diversity within a clearly defined segment

Although the fair is highly specialized, the range of products presented at QUARTERdessous is diverse. Exhibitors showcase collections that cover the full spectrum of intimate apparel and adjacent categories, reflecting the varied needs of today’s consumers and retailers.

Typical product groups include:

Lingerie and underwear for different target groups

Loungewear and homewear combining comfort and style

Swimwear with a focus on fit, function, and design

This breadth allows buyers to build coherent assortments that address multiple customer expectations while maintaining a consistent brand identity in their stores. The fair also highlights how boundaries between categories are becoming more fluid, with comfort, versatility, and everyday wearability gaining importance.

Professional exchange and market-oriented decision-making

One of the defining qualities of QUARTERdessous is the level of professional exchange it enables. The manageable size of the fair and its clearly defined audience create an environment where conversations are purposeful and in-depth. Instead of fleeting encounters, participants engage in discussions that often extend beyond a single season.

Key benefits for visitors and exhibitors include:

Direct access to decision-makers and specialists

Sufficient time for collection presentations and fittings

A calm setting that supports informed ordering decisions

These factors contribute to a high order potential and make participation particularly valuable for brands that prioritize quality partnerships over mass exposure.

Trust and continuity within the industry

Many business relationships within the lingerie and underwear sector rely heavily on trust. Fit consistency, delivery reliability, and shared understanding of target markets are essential. QUARTERdessous supports this trust by providing continuity: the fair’s regular schedule and stable framework allow relationships to grow organically over time.

For emerging brands, the event offers visibility within a qualified professional circle. For established labels, it provides a dependable platform to maintain and expand existing partnerships.

Timing and relevance in the order calendar

The twice-yearly schedule of QUARTERdessous, in February and August, is carefully aligned with the industry’s planning cycles. This timing enables retailers to prepare their assortments well in advance, while brands can present collections at a moment when buyers are ready to make decisions.

The fair’s integration into the broader QUARTER concept at the MMC further enhances its relevance. Participants often benefit from synergies with other order events, gaining a wider market overview while still enjoying the depth of a specialized platform.

A stable pillar for the eastern German lingerie market

Over time, QUARTERdessous has become a stable pillar of the lingerie and underwear industry in eastern Germany. Its success is not based on constant reinvention, but on consistency, professionalism, and a clear understanding of its audience. The fair knows what it wants to be and for whom it exists.

In an industry that is often driven by fast trends and external pressure, QUARTERdessous offers something increasingly valuable: reliability. It provides a space where products can be assessed thoughtfully, partnerships strengthened, and business conducted efficiently.

Ultimately, QUARTERdessous stands as an example of how a specialized trade fair can remain relevant by focusing on substance rather than spectacle. By combining clear segmentation, professional infrastructure, and a human-scale atmosphere, it continues to meet the real needs of the intimate apparel industry season after season.

LOKOLINO

LOKOLINO Fair as a Family-Centered Event in Göttingen

The LOKOLINO Fair in Göttingen has become one of the most beloved family events in the region since it was first introduced in 2013. Held every February and organized by GWG – Society for Economic Development and Urban Development Göttingen mbH, the fair attracts parents, children, educators, and service providers who wish to explore a wide range of family-related topics. Over the years, LOKOLINO has evolved into a vibrant meeting place where families can discover new products, gather reliable information, and enjoy a full day of activities tailored to different stages of childhood.

A Wide Range of Themes Covering Every Stage of Family Life

One of the core strengths of the LOKOLINO Fair is its broad thematic structure. The event is divided into multiple categories that reflect the diverse needs of families, making it easy for visitors to find information relevant to their specific life phase. The sections Pregnancy & Birth and Baby & Toddler focus on early development, offering insights into newborn care, nutrition, health, and the equipment that helps parents navigate the first years with confidence.

As children grow, new challenges arise, and the fair addresses these as well. The School Start area highlights preparation for the transition into primary school, while the My Child and Family & Living sections offer guidance on education, daily family routines, leisure options, and modern approaches to parenting. This thoughtful structure helps visitors feel oriented and supported throughout the different stages of their family journey.

Families can explore topics such as:

Pregnancy support and newborn essentials

Child development, nutrition, and early education

Practical tools for school preparation

Products and services for home, leisure, and family well-being

Experiential Areas Designed for Interactive Learning and Play

Beyond informational exhibits, the LOKOLINO Fair places great emphasis on creating an engaging environment for children. The experiential area, one of the most visited zones, offers kids the opportunity to explore creative and physical activities. Children can participate in craft workshops, interactive games, climbing opportunities, or hands-on building projects that encourage curiosity and imagination.

These activities are not only entertaining but also provide parents with ideas for supporting play-based learning at home. Many families appreciate the mix of tactile experiences, creative stations, and movement-based tasks, which keep children excited and active throughout their visit.

Expert Talks and Community Presentations Enrich the Experience

Education and community involvement are key components of the fair. LOKOLINO hosts numerous expert talks where parents can receive helpful advice on topics like health, safety, child psychology, digital media, or educational methods. These sessions, led by specialists and local institutions, give families reliable and practical insights that they can apply in everyday life.

Equally engaging is the action stage, where children from cultural groups and local clubs present what they are currently learning in their courses. These performances offer an inspiring look into regional activities and help families discover extracurricular opportunities they may not have known about. The stage shows add a warm, community-oriented dimension to the fair, turning it into a shared experience rather than just an exhibition.

Typical highlights include:

Expert lectures on family well-being and childhood development

Hands-on workshops for both children and parents

Stage performances by local clubs and cultural groups

Interactive demonstrations of family-oriented services

A Welcoming Event That Supports Families and Regional Community Life

The LOKOLINO Fair plays an active role in strengthening the bond between families and the broader community in and around Göttingen. It provides a platform where service providers, educators, healthcare professionals, and families can connect, exchange ideas, and build supportive networks. Its combination of entertainment, education, and practical guidance makes it a dependable annual event for parents seeking quality information and memorable experiences for their children.

Each edition of LOKOLINO continues to grow, responding to the evolving needs of modern families while maintaining its warm, approachable atmosphere. For many visitors, the fair is not just a place to shop and learn but a joyful moment in the year to celebrate family life and participate in the community’s vibrant culture.

Wedding Bells

The wedding fair “Wedding Bells”, hosted inside the lush Tropical House of Biosphäre Potsdam, is more than a traditional exhibition it is a warm, immersive experience that invites couples to slow down, dream boldly, and shape a celebration that truly reflects who they are. From the very first steps into the greenery-filled space, visitors sense that this event is designed not just to inform, but to support and inspire. Conversations flow naturally between couples and professionals, ideas grow from casual exchanges, and wedding planning begins to feel less overwhelming and far more human.

What makes this wedding fair stand out is its atmosphere. Surrounded by tropical plants and soft natural light, guests are encouraged to explore at their own pace. There is no pressure to make instant decisions. Instead, the focus is on understanding possibilities, learning from experienced vendors, and discovering what feels right for each unique love story. The event balances practical guidance with emotional connection, helping couples imagine not only how their wedding will look, but how it will feel.

A wedding fair that supports every stage of planning

Wedding Bells is thoughtfully structured to meet couples wherever they are in their planning journey. Some arrive with a clear vision and a checklist already forming in their minds, while others come simply to gather inspiration. Both approaches are welcomed. Exhibitors are chosen for their ability to listen, adapt, and offer solutions that respect different budgets, cultural traditions, and personal preferences.

Rather than overwhelming visitors with sales pitches, the fair emphasizes dialogue. Professionals take time to explain their craft, share examples, and answer honest questions. This creates trust and allows couples to build meaningful connections with the people who may later help bring their wedding day to life. The Biosphäre Potsdam setting reinforces this openness, making discussions feel relaxed and genuine.

After spending time walking through the fair, many visitors realize that wedding planning does not have to be a rigid process. It can be creative, flexible, and even joyful when supported by the right people and environment.

Exploring trends and timeless ideas in one place

One of the greatest strengths of Wedding Bells is the carefully curated mix of exhibitors. The fair presents both modern trends and timeless classics, allowing couples to compare, combine, and personalize ideas without feeling forced into a single style. This balance helps visitors move beyond fleeting fashion and focus on what will remain meaningful years later.

Among the many areas represented at the fair, visitors can naturally explore a wide spectrum of wedding-related services and creative directions, including:

Wedding planning and coordination services

Bridal, groom, and elegant evening wear

Jewelry and wedding bands with personal significance

Beauty, hair, and styling concepts

Floristry, decoration, and atmospheric design

Stationery, invitations, and paper goods

Catering, menus, cakes, and culinary experiences

Venues, entertainment, and live music options

Each exhibitor contributes a piece of the larger picture, helping couples see how individual elements come together to form a coherent celebration. The diversity ensures that no single trend dominates, leaving space for authenticity and personal expression.

Personal guidance beyond inspiration

Inspiration alone is rarely enough when planning a wedding, and Wedding Bells recognizes this. Alongside visual ideas, the fair offers practical, hands-on assistance. Visitors can discuss timelines, logistics, and common challenges directly with professionals who have navigated countless weddings before. These conversations often bring clarity, turning abstract dreams into achievable plans.

The fair also encourages couples to think about collaboration. Rather than selecting vendors in isolation, they can observe how planners, designers, and caterers communicate with one another. This insight helps future newlyweds understand the value of teamwork and coordination, which is often the key to a smooth and stress-free wedding day.

By the time guests leave the Tropical House, many feel lighter than when they arrived. They carry not only brochures or contacts, but also confidence in their ability to make thoughtful decisions together.

Why Wedding Bells leaves a lasting impression

Unlike large, impersonal expos, Wedding Bells is remembered for its warmth and attention to detail. The setting, the exhibitors, and the overall rhythm of the event work together to create a sense of calm focus. Couples are encouraged to reflect on what truly matters to them, rather than chasing expectations or trends that do not resonate.

Key takeaways that visitors often mention include:

A clearer understanding of priorities and budget balance

Realistic insights into planning steps and timelines

Stronger confidence in communicating their vision

Genuine connections with vendors who feel trustworthy

Renewed excitement about the journey toward marriage

These outcomes show that the fair succeeds not just as a marketplace, but as a supportive space for personal decision-making. Wedding Bells gently reminds couples that a wedding is not a performance, but a meaningful milestone shaped by intention and care.

A human-centered approach to wedding planning

At its heart, Wedding Bells celebrates people. It honors the diversity of relationships, stories, and dreams that bring couples to Biosphäre Potsdam. By combining expert knowledge with empathy and creativity, the fair transforms wedding planning into a shared experience rather than a solitary task.

For anyone seeking guidance without pressure, inspiration without overload, and professionalism without distance, this wedding fair offers a refreshing alternative. Long after the tropical air and vibrant displays fade from memory, the sense of being understood and supported remains and that may be the most valuable gift Wedding Bells provides.

Ladylike

Ladylike Fair: Celebrating Fashion, Lifestyle, and Wellness for Women

The Ladylike Fair in Recklinghausen is a premier event dedicated to women’s interests, lifestyle, and personal development. Organized by MesseCom Nord under the leadership of experienced event organizer Rainer Zinke, the fair provides a vibrant platform where women of all ages can explore fashion, beauty, wellness, and professional opportunities in a welcoming and engaging environment.

Known for its comprehensive coverage of topics relevant to women, Ladylike has established itself as a key meeting point where visitors can discover new products, learn about emerging trends, and enjoy interactive experiences that go beyond a conventional trade fair.

A Wide Spectrum of Offerings

Ladylike Fair stands out for its diverse and inclusive range of products and services. Exhibitors and participants showcase offerings across multiple sectors that appeal to women, including:

Beauty and Wellness: Cosmetics, skincare, haircare, spa treatments, and wellness services.

Fashion and Accessories: Clothing, shoes, jewelry, handbags, and seasonal fashion trends.

Home Living and Decoration: Furniture, decorative items, and home lifestyle products.

Health and Nutrition: Nutritional supplements, healthy foods, fitness equipment, and wellness coaching.

Fitness and Lifestyle: Exercise programs, fitness workshops, and active lifestyle products.

Career and Professional Development: Workshops, seminars, and services supporting women’s careers and entrepreneurship.

Multimedia and Technology: Digital tools, apps, and innovative solutions enhancing everyday life.

This broad selection ensures that visitors can explore products and services tailored specifically to women’s needs, from personal care and fashion to professional growth and health.

Interactive Experiences and Entertainment

One of the highlights of Ladylike Fair is its interactive and engaging program. Visitors do not only browse and shop; they participate in live demonstrations, workshops, and hands-on experiences. Key interactive features include:

Beauty and Fashion Workshops: Live tutorials on makeup, hairstyling, and seasonal fashion trends.

Health and Fitness Sessions: Mini-workouts, wellness coaching, and nutrition tips.

Professional Development Talks: Seminars and lectures on career growth, entrepreneurship, and work-life balance.

Entertainment and Stage Shows: Performances, live music, and interactive presentations on the show stage.

These activities make the fair a dynamic environment where women can actively engage, learn, and enjoy a memorable experience tailored to their personal interests.

Venue and Accessibility

The fair is held at Ruhrfestspielhaus, located just outside Recklinghausen’s city center, near the Stadtgarten. The venue offers a pleasant and accessible environment, combining modern facilities with convenient access for visitors.

Public Transport: Easily reachable via buses and trains.

Car Access: Limited parking is available around the venue, making planning ahead important for visitors arriving by car.

Comfortable Layout: Spacious exhibition halls, lecture areas, and activity zones ensure a smooth flow for attendees and exhibitors alike.

The choice of Ruhrfestspielhaus reflects the organizers’ commitment to providing a welcoming and convenient space for visitors to explore the fair.

Networking and Community

Beyond products and services, Ladylike Fair fosters connections and community building. It brings together:

Women of All Ages: From young professionals to retirees, creating a multi-generational audience.

Industry Experts: Fashion designers, beauty specialists, wellness coaches, and health professionals.

Entrepreneurs and Startups: Showcasing new ventures, innovative products, and business opportunities.

Cultural and Lifestyle Influencers: Promoting lifestyle trends, inspiration, and practical advice.

The fair provides a unique platform for networking, exchanging ideas, and forming professional and social connections in an environment dedicated to women.

A Celebration of Women’s Interests

Ladylike Fair is more than a trade show it is a celebration of women’s lifestyle, creativity, and empowerment. Combining diverse product offerings, interactive workshops, entertaining stage shows, and professional networking, the event creates a multifaceted experience that appeals to all visitors.

For exhibitors, it is an opportunity to showcase products, services, and innovative solutions to a highly engaged audience. For attendees, it offers a space to explore new trends, acquire knowledge, and enjoy an interactive, inspiring day out. Ultimately, Ladylike Fair serves as a vibrant platform where women can discover, connect, and celebrate all aspects of modern lifestyle, fashion, and personal development.

EUREGIO Economic Exhibition

EUREGIO Economic Exhibition: Showcasing Innovation and Trade in the Heart of Europe

The EUREGIO Economic Exhibition in Aachen has established itself as one of the most significant annual events for trade, crafts, and services in the tri-border region of Germany, Belgium, and the Netherlands. Held every March, the exhibition attracts a wide range of visitors, from industry professionals to families, providing a comprehensive overview of the latest products, services, and innovations from the area. Organized by Medienhaus Aachen GmbH, the fair is recognized for its high organizational standards and engaging atmosphere, making it a highlight of the regional calendar.

Since its inception in 1986, the EUREGIO Economic Exhibition has evolved from a local showcase into a vibrant platform for networking, learning, and business development. It brings together diverse sectors under one roof, creating a space where creativity, craftsmanship, and innovation are celebrated. From cutting-edge industrial trends to hobbyist and leisure activities, the fair caters to a wide spectrum of interests, offering both professionals and general visitors an opportunity to explore, learn, and engage.

A Wide-Ranging Showcase of Products and Services

The exhibition features an extensive variety of offerings, ensuring that attendees can experience the full diversity of the region’s economic and cultural landscape. Visitors can explore:

Trade and business innovations, including new technologies and services

Handicrafts and artisan products from local and regional makers

Culinary delights and gourmet specialties

Leisure and hobby activities, from gardening and sports to creative crafts

Specialized services for businesses and private consumers

The fair’s layout and thematic diversity ensure that visitors not only see products but also engage with exhibitors, gather expert advice, and even make purchases on-site. This combination of information, entertainment, and commerce sets the EUREGIO Economic Exhibition apart from other regional events.

The Unique Venue: CHIO Equestrian Grounds

One of the most distinctive features of the EUREGIO Economic Exhibition is its location at the CHIO equestrian grounds in Aachen’s Soers. This scenic setting provides a relaxed and welcoming environment that encourages visitors to explore at their own pace. The spacious grounds allow for expansive exhibition areas, outdoor activities, and entertainment zones, making the event suitable for both professional attendees and families.

The venue’s excellent infrastructure, including accessibility, parking, and facilities, contributes significantly to the event’s success. Visitors benefit from a comfortable and organized environment, while exhibitors can efficiently display their products and interact with attendees. This harmonious combination of practical features and aesthetic appeal enhances the overall experience of the fair.

Highlights and Special Attractions

In addition to the core exhibition, the EUREGIO Economic Exhibition offers a variety of attractions and activities that enrich the visitor experience. Among these highlights are:

Interactive workshops and demonstrations, allowing attendees to experience products and services firsthand

Culinary zones offering regional specialties and tasting experiences

Entertainment programs suitable for children and adults, including live performances and games

Themed exhibition areas focusing on trends, innovations, and sustainability in different sectors

Networking opportunities for professionals to connect with potential partners, clients, and suppliers

These diverse features ensure that the fair is not only informative but also enjoyable, creating a memorable experience for everyone who attends.

A Platform for Knowledge, Networking, and Business

The EUREGIO Economic Exhibition is more than a trade fair; it is a hub for interaction and exchange. Exhibitors benefit from exposure to a large, diverse audience, enabling them to showcase their products, gather market feedback, and establish new business relationships. For visitors, the fair offers access to expert advice, insights into emerging trends, and opportunities to connect with both local and international companies.

Through its combination of innovation, entertainment, and business potential, the fair has become an indispensable event for anyone interested in the economic and cultural development of the tri-border region. Professionals from industry, trade, and services attend to stay informed, network, and explore business opportunities, while families enjoy the interactive and engaging atmosphere that makes the event accessible to all.

EUREGIO Economic Exhibition: A Regional Institution

Over the decades, the EUREGIO Economic Exhibition has become a cornerstone event for the Aachen region and its neighbors. Its annual occurrence ensures continuity and anticipation, while the careful organization by Medienhaus Aachen GmbH guarantees quality, safety, and innovation. The fair successfully combines business, culture, and leisure, highlighting the best of the region’s economic and creative sectors.

Attending the exhibition provides an unparalleled opportunity to witness the latest trends, discover innovative products, and participate in meaningful exchanges. By uniting trade, craftsmanship, and services under one roof, the EUREGIO Economic Exhibition continues to reinforce its role as a central meeting point for knowledge, networking, and commercial development in Europe.

This annual event remains a symbol of the region’s vitality and entrepreneurial spirit, offering visitors and exhibitors alike a platform to explore, connect, and innovate in a welcoming and inspiring environment.

European Bridal Week

European Bridal Week as a Global Platform for Bridal Fashion Inspiration

The European Bridal Week has become one of the most influential gatherings in the bridal fashion world. Since its beginning in 1995, the event has steadily grown into a professional meeting point for designers, retailers, buyers, and creative teams who shape the future of bridal style. Held in Essen every year, the fair brings together an impressive mixture of artistic innovation and commercial insight, creating a special environment where ideas develop and collaborations begin. For many participants, it is not just a trade event but a moment to showcase identity, express craftsmanship, and discover the direction of the upcoming season.

Runway Shows and Their Role in Presenting Bridal Trends

The runway presentations are often described as the heart of European Bridal Week. This is where new collections come alive, where fabrics move, and where designers communicate their vision through movement, rhythm, and careful styling. These shows blend creativity with precision: every look is selected to highlight the uniqueness of the brand, while the choreography ensures a smooth and memorable viewing experience.

The fair is known not only for bridal gowns but for a wide spectrum of related fashion categories. Visitors explore elegant menswear, evening and ceremonial attire, children’s clothing, accessories, shoes, and special bridal items that usually set the tone for the new season. This variety forms a complete picture of modern wedding fashion and allows retailers to curate collections that feel consistent and well balanced.

What visitors often pay attention to:

New silhouettes, materials, and ways of decorating bridal gowns

Fresh interpretations of classic styles

Accessory combinations that help create complete looks

Formalwear trends that complement bridal designs

The Significance of the EBW Awards for the Industry

Another important part of the fair is the EBW Awards, which honor outstanding achievements in the bridal fashion sector. These awards highlight the creative standards that many designers strive to reach and often become a turning point for emerging brands seeking recognition. Acknowledgment from the expert jury strengthens the credibility of the winners and draws attention to their collections during the event and beyond.

The awards underline the fair’s dedication to quality and innovation. They are also a source of valuable inspiration for visitors, who get the opportunity to see which trends and ideas are considered the most forward-thinking. For designers, participation in the award process helps refine their creative direction, and for buyers it becomes a helpful guideline when choosing new partners or refreshing their store assortment.

Criteria that often influence the choice of winners:

High-quality construction and attention to detail

Creative interpretation of materials and shapes

Modern design solutions and visual originality

A strong and consistent collection concept

Essen Exhibition Centre as the Perfect Fair Location

The event owes part of its success to the setting in which it takes place. The Essen Exhibition Centre is known for being modern, spacious, and easy to navigate. This allows visitors to move through the halls comfortably and focus on exploring collections rather than dealing with logistical difficulties. Convenient transportation options, including parking and shuttle services, add to the overall positive experience and make the fair accessible for guests from different regions.

The well-organized layout of the venue encourages a relaxed yet productive flow of communication. Exhibitors can easily present their work in well-designed stands, while buyers and fashion professionals feel free to take their time and immerse themselves in the world of bridal fashion without distractions.

A Key Event for the Entire Bridal Fashion Community

European Bridal Week continues to strengthen its role as a central event for bridal fashion worldwide. It provides a place where new trends appear, where designers connect with international partners, and where the beauty of wedding style is celebrated in all its forms. Through captivating runway shows, respected awards, and a diverse selection of collections, the fair brings unmatched energy and inspiration to the bridal industry.

Each year, the event proves why it remains a must-attend platform for those who want to experience the evolution of bridal fashion and understand the creative forces that will shape the upcoming season.

TEXPROCESS - FRANKFURT

Embark on a journey of innovation and discovery at Texprocess, where creativity intersects with cutting-edge technology. Join international exhibitors showcasing the latest advancements in garment manufacturing, textile processing, and more. Concurrently, dive into the world of technical textiles and nonwovens at Techtextil, held alongside Texprocess.

Texprocess is more than just a trade fair; it is a meeting of minds, a celebration of craftsmanship, and a glimpse into the future of textiles. Discover state-of-the-art machinery, witness live demonstrations, and engage with industry pioneers pushing the boundaries of textile production.

As you explore the vibrant Messe Frankfurt in Germany, seize the chance to network with fellow professionals, exchange ideas, and gain valuable insights into the latest trends shaping the textile industry.

Texprocess promises to inspire, educate, and enhance your understanding of textile processing. Join us to navigate the path toward a more innovative and sustainable future for the textile and apparel sector.

Allgäu Festival Week

Allgäu Festival Week: A Celebration of Culture, Business, and Community

Since 1949, the Allgäu Festival Week in Kempten, Germany, has become a unique event combining trade fair elements with cultural celebration and local festivity. Organized by the Kempten Fair and Events Office, the festival transforms the city center every August into a dynamic hub of arts, commerce, and entertainment. With a long-standing tradition, the event attracts visitors from the region and beyond, offering a blend of professional networking, cultural experiences, and family-friendly activities.

The festival distinguishes itself through its multi-faceted programming, bringing together local crafts, industrial companies, agricultural products, and sporting activities. This mix ensures that the Allgäu Festival Week appeals not only to professionals but also to tourists, families, and residents interested in exploring the region’s culture and economic landscape.

A Platform for Business and Networking

At its core, the Allgäu Festival Week functions as a trade fair, offering local businesses and international companies a stage to showcase products, innovations, and services. Exhibitors range from traditional craftspeople to high-tech industrial firms, providing an extensive overview of regional and global business offerings.

Key highlights for business participants include:

Special exhibitions presenting local craftsmanship and artisan goods

Industrial showcases by international and regional companies

Networking events connecting entrepreneurs, investors, and trade visitors

Agricultural and food product displays highlighting regional specialties

These elements create opportunities for collaboration, partnerships, and knowledge exchange, helping businesses expand their networks while promoting local and regional economic development.

Cultural Experiences and Local Traditions

Beyond commerce, the festival celebrates the rich cultural heritage of the Allgäu region. Visitors can explore traditional music, folk dances, arts and crafts, and culinary specialties that reflect the region’s history and identity. Special experience zones allow attendees to engage with local culture firsthand, from hands-on craft workshops to tasting sessions featuring regional delicacies.

Cultural attractions include:

Live music performances and folk shows

Art exhibitions and craft demonstrations

Local gastronomy and specialty food tastings

Interactive workshops highlighting traditional skills

These offerings ensure that the festival provides an immersive cultural experience, appealing to tourists and local residents alike, and creating a lively, festive atmosphere.

Sports, Recreation, and Family Activities

The Allgäu Festival Week also emphasizes sports and outdoor activities, reflecting the region’s natural beauty and active lifestyle. Sports exhibitions, competitions, and family-friendly recreational zones allow visitors of all ages to participate in dynamic experiences that combine fun and fitness.

Examples of activities include:

Demonstrations and competitions in local and international sports

Adventure and recreational zones for children and families

Guided nature tours showcasing the Allgäu landscape

Interactive games and challenges promoting physical activity

These activities contribute to the festival’s unique blend of business, culture, and leisure, making it a comprehensive event for all demographics.

A Vibrant Festival Atmosphere

One of the defining features of the Allgäu Festival Week is its festival-like ambiance, which sets it apart from conventional trade fairs. The combination of exhibitions, performances, workshops, and interactive zones creates an environment where business and leisure coexist seamlessly. Visitors can attend seminars or networking events in the morning, enjoy cultural performances in the afternoon, and sample regional foods and entertainment in the evening.

This blend of professional engagement and festive entertainment ensures that the Allgäu Festival Week remains a highly anticipated annual event, fostering community spirit while promoting economic, cultural, and social development.

Connecting People, Culture, and Industry

The Allgäu Festival Week is more than a trade fair it is a celebration of the region’s heritage, creativity, and innovation. By combining business networking with cultural immersion, sports, and family activities, the festival appeals to a diverse audience, from local residents to international visitors.

Through its long-standing tradition and evolving programming, the Allgäu Festival Week strengthens the identity of Kempten and the Allgäu region, offering a unique platform for professional growth, cultural appreciation, and community engagement. Whether attending for business, leisure, or cultural exploration, visitors experience an event where commerce, creativity, and festivity come together in a lively and memorable way.

HOT – TRACHT & MODE Order Start Bergheim

HOT – TRACHT & MODE Order Start is a highly specialized trade and order fair that has firmly established itself as a key fixture in the B2B calendar of the fashion industry, and from the very first moments it becomes clear that this event is about far more than placing orders. It is about meeting people, feeling collections with your hands, exchanging opinions face to face, and understanding where fashion rooted in tradition is heading next. Twice a year, professionals from Austria and Central Europe gather to begin a new season together, sharing experience, inspiration, and commercial foresight in an atmosphere that feels both focused and welcoming.

The fair marks the official start of the order phases for Spring/Summer and Autumn/Winter. This clear timing gives buyers and brands a shared rhythm and a sense of structure, which is increasingly valuable in a fast-moving industry. At the same time, the event remains human in scale: conversations are unhurried, decisions are thoughtful, and relationships matter just as much as numbers.

HOT – TRACHT & MODE Order Start as the seasonal launch point for the fashion trade

At its core, HOT – TRACHT & MODE Order Start functions as a practical working platform. Buyers arrive with concrete goals, brands come prepared with complete collections, and the environment supports efficient decision-making. Being held in January and July allows participants to engage with new lines early, ensuring better planning, clearer assortments, and stronger partnerships throughout the season.

The fair is organized by Brandboxx Salzburg GmbH, Austria’s largest fashion order center. Years of experience are reflected not only in the smooth organization but also in the calm, professional atmosphere. The permanent showrooms and temporary exhibition areas work together seamlessly, creating a layout that encourages discovery without overwhelming visitors.

Within this setting, the event fulfills several important functions for the industry:

It creates an early and reliable overview of upcoming collections

It supports structured ordering in a focused timeframe

It strengthens long-term cooperation between brands and retailers

These elements make the fair an anchor point in the B2B calendar rather than just another date among many.

A focused portfolio: Tracht, country style, and contemporary fashion

One of the defining strengths of the fair is its clearly curated portfolio. Traditional costume and country-style fashion form the heart of the event, but they are presented alongside classic women’s and men’s apparel, plus-size fashion, knitwear, leather goods, accessories, and children’s clothing. This combination reflects the real needs of retailers who serve diverse customer groups while staying true to a recognizable identity.

What makes this mix particularly compelling is the way tradition and modernity interact. Designers reinterpret familiar elements through new cuts, colors, and materials, keeping collections relevant without losing their cultural roots. The fair thus becomes a place where heritage is not frozen in time but continuously reimagined.

Participants benefit from seeing how different segments relate to one another, which helps them build coherent assortments and tell stronger stories in their own stores.

Brandboxx Salzburg: professional infrastructure with regional character

The choice of venue plays a crucial role in the success of HOT – TRACHT & MODE Order Start. Brandboxx Salzburg in Bergheim offers a modern, well-connected setting close to the city of Salzburg. Its infrastructure is designed specifically for order events, allowing exhibitors and visitors to focus fully on their work.

Beyond logistics, the location also carries symbolic value. Being rooted in a region known for its strong textile and costume traditions reinforces the fair’s identity. At the same time, excellent transport connections and contemporary facilities ensure international accessibility.

From a practical perspective, the venue supports:

Clear presentation of collections in permanent and temporary spaces

Efficient movement and orientation for visitors

Comfortable conditions for meetings, discussions, and ordering

All of this contributes to a professional yet approachable environment.

Trend presentations and live impressions that bring collections to life

A special highlight of the fair is the presentation of collections and live trend shows. These moments translate fabrics, silhouettes, and color themes into movement and emotion, helping visitors grasp the spirit of the upcoming season at a glance. Seeing garments worn and styled provides insights that go beyond static displays.

Inspiration beyond the order book

For many attendees, these presentations are not only informative but also inspiring. They spark ideas for window displays, marketing stories, and customer communication. By combining commercial clarity with creative input, the fair supports retailers in shaping their own unique interpretations of the trends they select.

In this way, HOT – TRACHT & MODE Order Start balances business efficiency with creative exchange. It respects the economic realities of the fashion trade while preserving the joy and curiosity that keep the industry alive. Ultimately, this human, grounded approach is what continues to draw professionals back season after season.

JAwort

JAwort: The Ultimate Wedding Fair in Dresden

Weddings are more than ceremonies they are once-in-a-lifetime moments filled with emotion, beauty, and celebration. For couples looking to turn their wedding dreams into reality, JAwort stands as an unmatched destination. As the largest wedding fair in Saxony and a central fixture in Dresden’s social calendar, JAwort transforms the ordinary into something truly magical.

From the very first step inside the venue, visitors are greeted with elegance, inspiration, and a thoughtfully curated showcase of everything needed for an unforgettable wedding day. This is not just a trade show it’s a full immersion into the art of celebration.

A Wedding Wonderland for Couples and Guests Alike

Set in a space that is both spacious and stylish, JAwort offers an atmosphere where bridal couples, families, and friends can explore the entire world of wedding planning in one place. The layout encourages relaxed discovery, personal connection with vendors, and plenty of ideas to ignite your imagination.

Every detail of the fair is designed to evoke creativity and confidence. Whether you’re planning an intimate elopement or a grand celebration, JAwort delivers the resources, contacts, and visual inspiration to support your unique vision.

Visitors can expect to find:

Bridal fashion collections from renowned and boutique designers

Exquisite men’s formalwear, from timeless classics to bold modern cuts

Handcrafted jewelry, including bespoke wedding rings and accessories

Stylish shoes and bridal accessories to complete every outfit

Decor inspiration, from minimalist to fairy tale styles

Venue showcases, highlighting romantic locations across the region

This immersive experience is designed not only for couples but for anyone involved in wedding planning from bridesmaids to mothers of the bride, from best men to event coordinators.

JAwort Celebrates All Aspects of the Big Day

What makes JAwort stand out is its ability to bring together every element of wedding planning under one roof. Visitors can take their time walking through the beautifully arranged stands, each one offering expertise, services, or products that reflect craftsmanship and style.

Beyond clothing and decor, exhibitors include:

Photographers and videographers specializing in wedding storytelling

Wedding cake designers known for both flavor and form

Florists creating romantic arrangements tailored to your theme

Beauty professionals, offering trials for hair, makeup, and skincare

Live musicians and DJs ready to set the mood for any celebration

Catering services for everything from hors d'oeuvres to multi-course feasts

Couples can speak directly with wedding planners, learn about ceremony options, browse through guest gifts, or even schedule on-site makeup consultations. It’s this level of interaction that transforms JAwort into more than a fair it becomes a personalized planning journey.

Inspiration Meets Expertise

Planning a wedding can be exciting but it’s also filled with decisions. What style fits best? Which location matches your vision? Should the celebration be classic or contemporary? JAwort doesn’t just showcase options it offers guidance and insight.

Many exhibitors go beyond simply presenting products. They take time to share expert advice, talk through ideas, and help visitors find solutions that align with their budget and desires. It’s a rare opportunity to access so much specialist knowledge in one elegant space.

Among the most popular highlights of the fair are:

Runway shows featuring the newest bridal trends and seasonal favorites

Live demos from hairstylists and makeup artists

Workshops on planning, budgeting, and personal styling

Food tastings and cake sampling sessions

Interactive stations for wedding ring engraving or invitation design

These moments give couples a chance to see, touch, taste, and try so they can move forward with their planning with clarity and confidence.

A Must-Visit Event for Saxony’s Wedding Community

While JAwort is rooted in Dresden, its impact reaches far beyond city limits. Couples travel from across Saxony and neighboring regions to attend the fair, drawn by its reputation for quality, elegance, and thoroughness. It’s not uncommon for wedding vendors to secure their entire year’s bookings from contacts made during this event.

Whether you’re in the early brainstorming phase or finalizing the last details before your wedding day, the event meets you where you are. And the generous layout of the venue makes it easy to navigate, even during peak hours with plenty of space to pause, reflect, or take notes along the way.

Why JAwort Is More Than Just a Fair

What makes JAwort truly special is its emotionally rich atmosphere. Yes, it’s a marketplace for wedding services, but it’s also a place where dreams are born. You’ll see couples holding hands, families laughing together as they discover possibilities, and brides shedding happy tears during a dress fitting.

Every aisle you walk down is lined not only with ideas but with people who love what they do — designers, artists, planners, and creators who understand the significance of the occasion and who genuinely want to help make it beautiful.

Say “Yes” to JAwort

If you’re planning a wedding in Saxony or even if you're just dreaming JAwort is a must-visit destination. The fair’s creative spirit, stylish ambiance, and diverse offering make it the perfect environment for inspired, informed, and joyful wedding planning.

VIEW Premium Selection

Inside the VIEW Premium Selection in Munich: A First Look at Fashion’s Future

The VIEW Premium Selection in Munich has earned its reputation as one of Europe’s most exclusive gatherings for fashion professionals who seek early access to next-season materials and trends. Taking place twice a year at the uniquely atmospheric Dampfdom in MOTORWORLD Munich, the fair acts as a sophisticated prelude to the well-known MUNICH FABRIC START. Buyers, designers, retailers, and multi-brand store owners attend the event not simply to discover fabrics, but to gain a head start on understanding where fashion is heading in the coming season. The environment is elegant yet focused, built for professionals who appreciate premium quality and innovation in equal measure.

Organized by MUNICH FABRIC START Exhibitions GmbH, a long-established specialist in textile trade shows, the event stands out for its sharp curation. Every edition brings together a refined selection of global manufacturers and premium weavers whose collections reflect exceptional craftsmanship and contemporary design. From women’s and men’s wear to children’s fashion, the fair provides a high-end overview of the materials and accessories shaping tomorrow’s market.

Curated Excellence: Premium Fabrics and Innovative Materials

One of the strongest pillars of the VIEW Premium Selection is its commitment to quality. Exhibitors present luxurious fabrics that range from fine wool blends and expressive jacquards to innovative performance materials. Textile designers and product managers can explore textures, colors, and structures long before they reach mainstream visibility. In addition to fabrics for classic fashion segments, the show gives ample space to denim, sportswear textiles, and technical materials designed to meet the growing demand for functionality and comfort.

The fair’s focus on materials naturally extends to accessories. Shoes, bags, jewelry, and complementary items are displayed alongside fabric collections, creating a complete picture of how trends might evolve across different product categories. Many visitors describe the experience as a concentrated source of inspiration, offering clarity on what will resonate with consumers in the next season.

To help industry professionals navigate the fair, its offerings generally revolve around several core segments:

premium fabrics for womenswear, menswear, and childrenswear

denim and sportswear materials

accessories such as bags, shoes, and jewelry

sustainable and responsibly produced textiles

digital solutions supporting design and product development

Each segment adds to the fair’s well-rounded perspective on emerging trends and the direction of the international fashion market.

Sustainability and Innovation: Two Forces Shaping the Future

In recent years, sustainability has become one of the central themes of the VIEW Premium Selection. Exhibitors increasingly highlight natural fibers, recycled textiles, and processes designed to minimize environmental impact. The fair embraces this shift by giving space to manufacturers who prioritize responsible production and eco-conscious innovation. This focus is not presented as a temporary trend but as a core element of the industry’s evolution.

Innovation also extends beyond materials. Many exhibitors showcase digital solutions that support the fashion value chain, from virtual showrooms and 3D design tools to modern e-commerce strategies. These technologies respond to the growing need for efficiency, transparency, and flexibility in an industry where speed-to-market and global connectivity are essential. The presence of these digital developments makes the fair not only a physical showcase of textiles but also a hub for forward-thinking ideas.

Trend Insights and Creative Impulses for the Upcoming Season

Setting the Tone With New Collections and Material Concepts

A defining characteristic of the VIEW Premium Selection is its role as an early trend indicator. The collections unveiled here often influence design discussions long before they reach the broader market. Designers and product teams rely on these early impressions to shape their creative concepts, brand narratives, and material choices for the upcoming season.

The fair’s curated nature plays a crucial role in this process. Because exhibitors are selected for their relevance and innovation, the event offers a distilled, high-quality overview rather than an overwhelming volume of options. This allows visitors to focus on what truly matters: identifying promising directions, discovering new textures, confirming color palettes, and understanding how consumer preferences are evolving.

Highlights frequently include:

first-look releases of premium fabric collections

innovative material technologies

emerging color and pattern trends

explorations in sustainable textile development

insights into functional fabrics for activewear and modern lifestyle needs

These elements, taken together, make the fair a vital creative resource for anyone who shapes fashion products or strategies.

Why VIEW Premium Selection Matters in the Fashion Industry

The VIEW Premium Selection has become much more than a preview fair. It is a strategic touchpoint that aligns designers, manufacturers, and retailers early in the development cycle. By offering early-season orientation, the event helps companies plan ahead, refine their collections, and enter the upcoming season with confidence and clarity.

Its location at MOTORWORLD Munich adds a distinctive character industrial charm meets modern design creating an atmosphere that stimulates creativity while supporting business exchange. Because the fair takes place months before major industry events, it gives professionals a unique advantage: the ability to see, feel, and assess the materials that will shape the future of premium fashion.

As a result, the VIEW Premium Selection continues to stand out as a source of inspiration, innovation, and strategic insight for the international fashion community. It brings together the best of craftsmanship, sustainability, and technological progress, offering a glimpse into a future where quality, creativity, and responsibility are inseparable.

Beauty Live

Beauty Live Kalkar: A Premier Trade Fair for Wellness, Cosmetics, and Professional Beauty Innovation

Each year, professionals from the wellness and beauty sectors gather in one of Germany’s most picturesque cities for a truly dynamic industry event — Beauty Live Kalkar. Held at the modern and spacious Messe Kalkar, this annual trade fair has become a must-attend for make-up artists, beauty specialists, salon furnishers, and cosmetics brands from across Europe. As one of the most comprehensive beauty trade shows in the region, it provides a vibrant platform for networking, learning, and discovering the latest innovations in the wellness and cosmetics industry.

Set against the historical charm of Kalkar, the event combines business with inspiration. Visitors are welcomed into a large exhibition space where innovation meets tradition, and where cutting-edge trends are showcased alongside time-tested beauty techniques.

A Comprehensive Experience for Beauty and Wellness Professionals

Beauty Live Kalkar stands out because of the breadth of its offerings and the quality of its exhibitors. This isn’t just another industry event—it’s a full-scale beauty and wellness experience. The fair is tailored to the needs of professionals who want to stay ahead in an industry that’s constantly evolving.

Attendees can explore a wide range of sectors:

Hairdressing innovations including color trends, tools, and salon techniques

Make-up artistry demonstrations and product launches

Skincare solutions ranging from dermatological products to natural cosmetics

Manicure and pedicure trends with tools and hygiene technology

Salon furnishings and interior design

Training and certification opportunities

Wellness technologies and spa accessories

With hundreds of brands presenting new products and services, the event offers a comprehensive view of the modern beauty landscape.

What Makes Beauty Live Kalkar Unique?

Beyond its product showcases, Beauty Live Kalkar distinguishes itself through a focus on interaction, learning, and accessibility. Exhibitors don’t just present — they engage. Visitors can attend live demonstrations, Q&A sessions, and workshops designed to bring practical value.

Standout features of the fair include:

Live demo zones where top professionals perform new techniques on-stage.

Product testing areas where visitors can try out skincare lines, devices, and tools.

Expert talks and trend briefings about what’s next in wellness and cosmetics.

Business development opportunities, including new client acquisition and supplier networking.

Training center promotions for professionals seeking to upgrade their skills.

These interactive components ensure that the event goes beyond simple product promotion — it becomes a space for active professional development.

A Hub for Networking and Direct Business Exchange

Beauty Live Kalkar is also recognized for its capacity to connect businesses, freelancers, and startups. The layout of the fair and the design of its networking areas are intentional — they encourage conversation and collaboration. Whether you’re an entrepreneur looking for a new distributor, a salon manager sourcing new furniture, or a cosmetics developer searching for trends, the fair creates an environment where partnerships flourish.

Key business networking opportunities include:

One-on-one meetings with suppliers and buyers

Exhibitor-hosted product introductions

Industry roundtables and informal networking lounges

Access to wellness and salon equipment manufacturers

The fair is ideal for anyone seeking new suppliers, product lines, or distribution channels in the German and European markets.

Venue Spotlight: Messe Kalkar in a Historic City

The choice of Kalkar as the host city enhances the experience. Located in western Germany, Kalkar is celebrated for its medieval architecture and serene atmosphere. The venue, Messe Kalkar, combines modern infrastructure with excellent accessibility and comfort, making it the perfect location for an international beauty trade fair in Germany.

Messe Kalkar offers:

Over 20,000 m² of exhibition space

Modern demo and conference facilities

Easy transportation links for both domestic and international visitors

On-site amenities including dining and relaxation zones

Its layout allows for smooth navigation through different sections of the event, providing ample space for displays and demonstrations without crowding or confusion.

Who Should Attend Beauty Live Kalkar?

The event caters to a wide range of beauty and wellness professionals, from large-scale industry leaders to niche boutique service providers. It’s designed to serve both B2B and B2C audiences, with focused content for different professional needs.

Typical attendee profiles include:

Beauty salon and spa owners

Hairdressers and barbers

Make-up artists and beauty influencers

Product manufacturers and brand representatives

Training schools and academies

Cosmetics retailers and wholesalers

The fair's open yet curated environment means that both new and established professionals will find meaningful content and connections.

A Platform for Trend Discovery and Professional Growth

One of the greatest strengths of Beauty Live Kalkar is its ability to reveal upcoming trends while grounding them in real-world applications. Whether it's sustainable packaging, AI-driven skincare tools, or minimalist salon design, the fair keeps its audience informed and inspired.

Emerging themes at the event often include:

Eco-friendly product lines and packaging

Digital booking and salon management platforms

Hybrid beauty treatments (e.g., wellness + aesthetics)

Inclusive beauty solutions for all skin tones and types

Certifications for clean and organic product lines

Professionals can leave the event with not only new contacts and catalogs but also with strategies and tools to expand their service offering.

Why Beauty Live Kalkar Is a Must-Attend Event

In a competitive and fast-changing industry, being informed, inspired, and well-connected is essential. Beauty Live Kalkar offers all of this in a single, well-organized event. It’s more than a trade fair — it’s a gathering of the beauty community, a training ground for new ideas, and a marketplace of the future.

Whether you're focused on salon design, the latest in haircare, or the booming wellness sector, this event gives you the insight and access needed to take your brand or career to the next level.

Merchandising Messe Hamburg

Merchandising Messe Hamburg: Where Innovation Meets Identity in the World of Sports Marketing

In a world where branding is more than just a logo, merchandising has become a powerful tool for emotional connection. The Merchandising Messe Hamburg, hosted annually at the legendary Volksparkstadion, isn’t just a trade fair it’s the pulse point of European sports branding and fan engagement. With professionals from football, basketball, ice hockey, and beyond, this event is where products are more than commodities they’re the storytellers of sport.

For those working behind the scenes in marketing and merchandising, this fair is a must-attend. It offers an exclusive, carefully curated environment where innovation is not only welcomed it’s expected.

A Unique Venue with a Deep Connection to the Game

Few trade shows can claim such an iconic setting. Held at the Volksparkstadion home to HSV Football AG the fair’s location immediately immerses visitors in the energy and authenticity of top-tier sport. This is not a sterile exhibition hall, but a living, breathing venue where the spirit of competition lingers in the air.

For exhibitors and attendees alike, the stadium setting isn't just symbolic it's strategic. It reminds everyone present why merchandising matters: because fans want to wear, display, and celebrate their allegiance beyond game day.

And it’s this atmosphere of authenticity that makes Merchandising Messe Hamburg stand apart.

Who Attends the Fair and Why It Matters

Unlike public expos, this fair is strictly business and by that, we mean business-to-business. Entry is reserved for registered professional visitors, ensuring that conversations and contacts are relevant, strategic, and high-value.

The visitor profile includes:

Merchandising managers from top national and international sports clubs

Buyers and marketing directors from:

Football leagues (1st to 3rd divisions)

Ice hockey, handball, and basketball organizations

Executives from sports and retail associations

Representatives from music labels and lifestyle brands

Creative professionals from advertising and branding agencies

This concentration of decision-makers transforms the fair into a powerhouse of collaboration, where ideas are shared, deals are struck, and products are launched.

A Showcase of the New, the Bold, and the Trend-Defining

At its core, Merchandising Messe Hamburg is a product-first event. It’s a chance for manufacturers and creators to present new collections, limited editions, and innovative fan merchandise designed to connect emotionally with supporters.

From tried-and-true classics to cutting-edge ideas, the fair is a vibrant display of what’s trending and what’s next.

Some of the most in-demand product categories include:

Custom apparel: shirts, sweaters, caps, T-shirts, training gear

Matchday must-haves: flags, scarves, and pennants

Lifestyle items: backpacks, sports bags, water bottles

Collectibles and memorabilia: player stickers, sticker albums, signed merchandise

Tech-enhanced items: NFC-embedded products, smart wearables

Eco-friendly fan gear: sustainable materials, low-impact packaging

This broad variety is not only about giving fans options it’s about helping clubs and brands create touchpoints that extend far beyond the stadium.

Not Just a Fair A Networking Catalyst

In a digital age where many interactions happen through screens, face-to-face connection still matters and this fair proves it. One of the greatest values of attending Merchandising Messe Hamburg is the opportunity to meet likeminded professionals from across the merchandising ecosystem.

Whether you're a club manager looking for fresh suppliers, a manufacturer aiming to expand into new markets, or a branding consultant with a bold new idea, this is where ideas turn into action.

Benefits of attending include:

Discovering the latest merchandising trends and materials

Building relationships with reputable and innovative suppliers

Benchmarking your club’s strategy against other top organizations

Exploring co-branding or licensing opportunities

Attending insightful presentations and informal roundtables

And thanks to its targeted audience, the fair eliminates the noise every connection has potential.

Why Merchandising Is More Important Than Ever

Today’s fans are not passive spectators they’re engaged communities. They want to wear their passion, gift it, display it, and live it daily. That’s why clubs and organizations are no longer just teams they’re brands. And merchandising has become an essential part of brand storytelling.

With rising expectations around sustainability, digital integration, and customisation, the challenge is no longer just to sell it's to sell smart.

Merchandising Messe Hamburg supports this evolution by acting as a launchpad for innovation, a forum for expertise, and a marketplace for meaningful ideas.

A Must-Attend for the Merchandising Elite

For over a decade, Merchandising Messe Hamburg has been more than a date in the calendar. It's become a strategic cornerstone in the marketing plans of sports clubs and lifestyle brands across Europe. Its location in the heart of Hamburg’s sports culture, combined with its focused professional audience, makes it an unmissable opportunity for those who shape the face of modern fan culture.

If your brand wants to stay relevant, resonate with fans, and lead rather than follow — then this is your stadium.