Wine & Spirits Eventos

RAW WINE Tokyo

RAW WINE Tokyo has established itself as one of the most exciting and authentic gatherings in the global wine calendar. Held annually in the bustling metropolis of Tokyo, the fair celebrates wines that embody character, tradition, and sustainability. The acronym "RAW" stands for Rare, Artisan & Wild, emphasizing the core values of the event: showcasing natural, organic, and biodynamic wines crafted with minimal intervention and maximum transparency. For wine lovers and professionals alike, RAW WINE Tokyo offers a rare opportunity to experience wines that are as expressive and unique as the people who produce them.

Championing Natural and Authentic Wines

The fair was founded and is led by Isabelle Legeron, a renowned Master of Wine and one of the most influential voices in the natural wine movement. Legeron’s vision is clear: to promote wines that respect both the environment and the integrity of the grape, fostering greater sustainability and authenticity in the global wine industry. Under her guidance, RAW WINE Tokyo has become part of an international series of events held in major cities worldwide, connecting a global community of producers, sommeliers, importers, and enthusiasts who share a passion for natural wines.

Visitors to the fair encounter a diverse array of wines that reflect the terroir of their origins. Each bottle tells a story, shaped by careful cultivation, minimal intervention, and sustainable practices. Unlike conventional wines, these offerings are produced without artificial additives, highlighting the pure character of the grape and the landscape it comes from.

A Gathering of International Wine Professionals

RAW WINE Tokyo attracts a wide range of participants from across the wine industry. Exhibitors include winemakers, sommeliers, importers, and restaurateurs who are committed to quality and authenticity. The fair also appeals to wine enthusiasts who value personality and history in their wines.

Key features of the event include:

Direct interaction with winemakers, allowing visitors to learn about production methods and philosophies

Tastings of natural, organic, and biodynamic wines from various regions around the world

Exhibitors offering handcrafted foods, such as cheeses, charcuterie, and other artisanal products that pair naturally with the wines

Sustainable solutions for wine storage, glassware, and packaging, reflecting the fair’s commitment to environmental responsibility

This combination of tastings, education, and industry networking creates an environment where learning and enjoyment go hand in hand, making the fair both informative and inspiring.

Celebrating Terroir and Sustainability

A distinguishing feature of RAW WINE Tokyo is its focus on respect for the environment and terroir. Visitors are invited to understand the delicate balance between soil, climate, and grape variety that shapes each wine. Producers often share insights into their viticulture practices, including organic fertilization, minimal chemical use, and biodynamic techniques. This transparency allows participants to fully appreciate the dedication and care involved in producing wines that are authentic and environmentally responsible.

Sustainability extends beyond the vineyard. The fair also highlights innovations in eco-friendly packaging and glassware, helping attendees discover solutions that reduce environmental impact while maintaining quality. Artisanal food producers further enhance the experience, providing complementary flavors that showcase the versatility of natural wines in culinary pairings.

Education, Engagement, and Inspiration

RAW WINE Tokyo is more than a trade fair it is a platform for knowledge exchange and inspiration. Participants can attend masterclasses, workshops, and discussions led by leading experts in the natural wine movement. Topics range from biodynamic viticulture and organic certification to trends in sustainable wine marketing and global natural wine markets.

For professionals in the wine and hospitality industries, the fair provides opportunities to:

Expand networks and form business partnerships with international winemakers

Gain first-hand knowledge of production methods for natural and organic wines

Discover innovative products and services that support sustainable practices

Share experiences and ideas with like-minded individuals who value authenticity and quality

For enthusiasts, the fair offers an unparalleled chance to taste wines that are rarely found elsewhere, deepening their appreciation for the nuances of natural and biodynamic winemaking.

A Unique Event in Tokyo

RAW WINE Tokyo captures the spirit of both tradition and innovation, combining meticulous craftsmanship with modern awareness of environmental responsibility. The city itself provides a vibrant backdrop for the event, blending cosmopolitan energy with a deep appreciation for culture, cuisine, and lifestyle. Attendees leave the fair not only with knowledge and tasting experiences but also with a sense of connection to a global community dedicated to authentic, sustainable wines.

The fair continues to grow in reputation and influence, positioning Tokyo as a central hub for natural wine culture in Asia. By uniting producers, experts, and enthusiasts, RAW WINE Tokyo fosters meaningful dialogue, encourages sustainable practices, and celebrates wines that are expressive, honest, and full of character. It is a must-attend event for anyone seeking to explore wines that tell a story, respect the environment, and reflect the artistry of their makers.

InterFood Astana

InterFood Astana: Central Asia’s Premier Hub for Food Innovation and Industry Collaboration

For more than two decades, InterFood Astana has stood as one of the most significant and respected events in Central Asia’s food and beverage industry. Established in 1999, this international trade fair has evolved from a regional gathering into a major global platform that unites professionals, decision-makers, and innovators across the entire food production and supply chain.

Each year, industry experts converge in Astana, Kazakhstan’s dynamic and fast-developing capital, to exchange knowledge, explore new technologies, and establish lasting business partnerships. With its clear focus on the food and beverage industry, the fair provides a unique space where tradition meets modernity, and where the future of food production takes shape.

A Modern Venue for Global Connections

The fair is hosted at the IEC EXPO International Exhibition Center, one of the most advanced event spaces in Central Asia. Known for its excellent infrastructure and convenient transport links, the center provides an ideal setting for international collaboration.

Its spacious halls, advanced facilities, and strategic location allow InterFood Astana to accommodate a growing number of exhibitors and visitors from around the world. Professionals attending the event benefit not only from a well-organized exhibition environment but also from Astana’s thriving business atmosphere a city that symbolizes Kazakhstan’s vision for innovation, sustainability, and global engagement.

Showcasing the Entire Food Industry Spectrum

InterFood Astana distinguishes itself by offering a comprehensive overview of the entire food production value chain. Every segment of the industry from raw ingredients to finished products and packaging finds representation under one roof.

Visitors can explore a wide range of exhibits, including:

Fresh and processed foods reflecting regional and international tastes.

Alcoholic and non-alcoholic beverages, from craft drinks to global brands.

Food ingredients and additives that drive flavor, nutrition, and quality.

Processing, packaging, and refrigeration technologies for efficient production.

Storage, logistics, and quality control solutions ensuring product integrity.

This diversity makes InterFood Astana not just a trade show but a complete ecosystem for innovation and business development in the food and beverage sector.

Innovation and Sustainability at the Core

In recent years, the global food industry has undergone profound change. Consumer awareness of health, sustainability, and environmental responsibility continues to rise. InterFood Astana reflects these shifts by placing a strong emphasis on eco-friendly packaging, energy-efficient technologies, and recycling innovations.

Exhibitors showcase new ways to reduce waste, improve resource management, and create packaging that balances both performance and sustainability. Equally important is the growing presence of organic and health-oriented products, signaling a clear trend toward conscious consumption and cleaner production methods.

The event’s focus on sustainable solutions positions it as a regional leader in promoting responsible food manufacturing and greener business practices—helping companies not only meet market demand but also contribute to a more sustainable future.

A Knowledge-Rich Program for Professionals

Beyond its impressive exhibition floor, InterFood Astana is widely recognized for its educational and networking opportunities. Each edition features a thoughtfully curated program that complements the main fair, giving participants deeper insights into current and emerging industry trends.

The supporting program includes:

Expert presentations and panel discussions on food safety, innovation, and regulation.

Workshops and live demonstrations of new processing and packaging technologies.

Networking events and business meetings connecting buyers, suppliers, and investors.

Trend sessions focusing on sustainability, health trends, and digital transformation.

These activities create an open, interactive environment where ideas and experiences are freely exchanged. For many participants, this intellectual exchange is as valuable as the exhibition itself, offering inspiration and strategic direction for their future business initiatives.

A Meeting Point for Decision-Makers and Innovators

Exclusively designed for industry professionals, InterFood Astana attracts a highly qualified audience that includes manufacturers, importers, distributors, and government representatives. It serves as a vital meeting point for the food, beverage, packaging, processing, and hospitality sectors, encouraging cross-industry collaboration and the creation of new business models.

Attending companies gain access to decision-makers and potential partners who are shaping the regional and international food markets. For many businesses, participation in the fair represents a key step toward expanding their global footprint and strengthening their presence in Central Asia a region increasingly recognized for its potential and dynamism.

Why InterFood Astana Matters to the Global Industry

InterFood Astana’s success lies in its ability to adapt to changing market dynamics while maintaining a strong focus on quality and professionalism. The fair acts as a bridge between local producers and international investors, fostering mutual understanding and technological exchange.

The event is not just about trade it’s about creating an ecosystem of innovation. By connecting specialists from multiple sectors, it promotes a holistic approach to food production that integrates modern technology, sustainable methods, and market intelligence.

Moreover, the exhibition strengthens Kazakhstan’s strategic role as a logistics and production hub for Central Asia. With its robust infrastructure, stable economy, and growing investment climate, the country provides fertile ground for companies looking to enter or expand within the regional market.

Looking Toward the Future

After more than 25 successful years, InterFood Astana continues to set new standards for trade fairs in the region. Its commitment to innovation, sustainability, and collaboration ensures that it remains not only relevant but essential to anyone involved in the global food and beverage sector.

For exhibitors, the event offers an unparalleled opportunity to showcase new products, test ideas, and engage directly with industry leaders. For visitors, it provides inspiration, insight, and access to technologies that are redefining the way food is produced, packaged, and delivered.

As the world continues to face evolving challenges from supply chain disruptions to environmental concerns events like InterFood Astana serve as a reminder that progress is driven by cooperation, creativity, and a shared commitment to excellence.

A Cornerstone of Central Asia’s Food Industry

In conclusion, InterFood Astana is more than an exhibition it’s a symbol of progress, innovation, and partnership in the heart of Central Asia. With its broad industry coverage, focus on sustainability, and strong professional program, it has rightfully earned its place as one of the region’s most important business events.

For anyone involved in food production, packaging, or beverage manufacturing, attending InterFood Astana is a strategic investment in future growth. It is where ideas become reality, where innovation meets opportunity, and where the future of food begins every year in the vibrant city of Astana.

VieVinum

VieVinum, Austria’s leading wine fair, has become much more than a meeting point for professionals it is a cultural celebration that reflects the depth, elegance, and rich heritage of Austrian winemaking. Held biennially at the magnificent Hofburg Congress Center in Vienna, the event transforms the historic palace into a vibrant center of aroma, conversation, and discovery. Organised by the highly regarded M.A.C. Hoffmann & Co. GmbH, the fair has earned a reputation for its seamless coordination and profound expertise, making it a trusted destination for vineyards, wine trading houses, sommeliers, and enthusiasts from around the world.

A meeting point where Austrian tradition and international wine culture intersect

What makes VieVinum so special is its ability to merge tradition with innovation. As Austria’s most important wine fair, it attracts producers from all regions of the country from the crisp whites of Lower Austria to the rich reds of Burgenland and the aromatic specialities of Styria. Alongside these regional treasures, international wineries bring their finest selections, enriching the event with global diversity.

Visitors immediately sense that the fair is built around meaningful connections. Its central goal is to provide a space where professionals can build new relationships and strengthen existing ones. Winemakers engage directly with importers, restaurants discover new additions for their wine lists, and distributors search for promising labels to introduce to new markets. This network-oriented approach makes VieVinum not just an exhibition, but a catalyst for long-term collaboration.

The atmosphere remains professional yet warm an environment where conversations flow naturally and where wines are not simply presented but understood through the stories of the people who create them.

The Hofburg Congress Center: an imperial home for an exceptional wine event

The choice of venue enhances the identity of the fair in a remarkable way. The Hofburg, located in the heart of Vienna, is not just a building but a symbol of the city’s imperial legacy. High ceilings, ornate halls, and a sense of grandeur create an unforgettable backdrop. These surroundings lend the fair an exclusive character that distinguishes it from more conventional trade events.

The Hofburg’s central location ensures easy access for both local and international guests. Many visitors appreciate how seamlessly the historic ambiance blends with the modern conveniences required for a large-scale professional event. Spacious halls, elegant rooms, and well-planned exhibition areas support uninterrupted tasting sessions and comfortable networking.

The setting alone leaves a lasting impression but the quality of the fair’s content makes the experience complete.

A rich tasting programme that elevates the visitor experience

VieVinum is structured around the idea that wine enjoyment should be both informative and pleasurable. Throughout the event, guests can participate in expert tastings that explore current themes, regional distinctions, and new developments in the wine world. These sessions provide an opportunity to deepen knowledge while discovering the nuances that set individual producers apart.

The supplementary programme, created in cooperation with local gastronomy, plays an important role in enriching the overall experience. Opening events often feature culinary pairings, showcasing how Austrian cuisine can highlight the character of the country’s wines. These partnerships celebrate Vienna’s unique food culture and its harmonious connection to winemaking traditions.

The tasting service at the fair also deserves special mention. Unlimited glass exchanges ensure that guests can move freely from one stand to another without interruption. The availability of fresh white bread and mineral water helps cleanse the palate, allowing visitors to maintain clarity and appreciation throughout the day.

A diverse gathering of exhibitors and industry professionals

Each edition of VieVinum brings together an impressive range of participants. Among the many exhibitors, visitors encounter:

distinguished Austrian vineyards presenting their flagship wines

international wine estates showcasing exclusive selections

wine trading houses highlighting new market opportunities

organisations and industry representatives sharing expertise and trends

This diversity ensures that no two visits are ever the same. Whether someone attends as a newcomer, a seasoned sommelier, or a buyer searching for something specific, the fair offers a landscape rich with possibilities.

Between the guided tastings, discussions with producers, and spontaneous encounters in the exhibition halls, visitors often find inspiration in places where they least expect it. This sense of discovery is one of the reasons the fair enjoys such strong loyalty among returning guests.

Why VieVinum remains an indispensable event for the wine world

Every aspect of the fair from its organisation to its atmosphere reflects a commitment to excellence. Professionals appreciate the smooth structure, precise coordination, and the thoughtful details that make the experience not only enjoyable but highly productive. Wine lovers value the chance to explore Austria’s wine heritage on a grand stage while discovering new international perspectives.

Above all, VieVinum succeeds because it combines business with culture. It acknowledges that wine is not just a product but a craft shaped by nature, tradition, and human passion. The Hofburg amplifies this idea with its historic charm, turning each tasting into a moment that feels both exclusive and meaningful.

The result is a fair that stands apart in the global wine landscape an event that transforms Vienna into a world stage for exceptional wines, deep expertise, and unforgettable encounters. For industry professionals and enthusiasts alike, VieVinum remains a must-attend celebration of everything that makes the world of wine so rich, diverse, and inspiring.

Cachaça Trade Fair

The Cachaça Trade Fair has become one of Latin America’s most important events for professionals working along the distillation and beverage production chain. More than a traditional trade exhibition, it functions as a specialized meeting point for companies involved in buying, selling, and innovating within the wine and spirits sector. Named after Brazil’s iconic spirit, Cachaça, the fair embraces the cultural and economic significance of this beverage while opening the doors to a broader conversation about modern distillation, new technologies, and the future of beverage craftsmanship. With MarketPress serving as the event’s organizer, the fair benefits from a wealth of experience in managing large-scale exhibitions that bring together expert audiences.

A diverse platform connecting the entire beverage production chain

One of the defining features of the Cachaça Trade Fair is its emphasis on representing the full spectrum of the industry. Rather than limiting itself to producers and distributors, the event brings together the many layers that contribute to the beverage sector’s continuous evolution. From raw material suppliers to service providers, from packaging specialists to laboratory technicians, each group forms an essential piece of this dynamic ecosystem.

Visitors walking through the exhibition halls quickly notice the diversity of participation. Spirit manufacturers showcase their latest creations, giving attendees the chance to explore how traditional distillation methods blend with innovative flavour concepts. Equipment suppliers present new machinery tailored to agricultural processes and distillery operations, highlighting how improved technology can support both small-scale craft producers and large industrial operations.

This comprehensive approach helps the fair attract a broad range of professionals who value the opportunity to see everything connected to the industry in one place.

São Paulo’s Expo Center Norte: an ideal setting for a specialized B2B event

The fair is held irregularly at the impressive Expo Center Norte in São Paulo, a venue known for its modern facilities and ability to host high-level professional gatherings. The choice of location is strategic: São Paulo is Brazil’s economic powerhouse, home to a thriving business community and excellent transport connections. For exhibitors and visitors from across Latin America, as well as international participants, this accessibility is essential.

Expo Center Norte offers spacious halls, modern infrastructure, and an environment optimized for professional networking. In a sector where face-to-face communication and the demonstration of equipment are crucial, the venue’s layout makes it easy for attendees to explore booths, compare products, and engage in discussions without feeling rushed.

The connection to São Paulo and Brazil becomes even more meaningful through the presence of Cachaça, a spirit deeply woven into the country’s cultural identity. Its rising global profile adds prestige to the event and positions the fair as a relevant player in international beverage trends.

Exhibitors and participants: a complete ecosystem of industry expertise

The Cachaça Trade Fair stands out because it gathers such a comprehensive mix of participants, each contributing valuable expertise. Among the many groups represented are:

spirit producers and distilleries

laboratories offering specialized services

equipment suppliers for agriculture and beverage processing

packaging and label manufacturers

companies providing bar, restaurant, and hotel supplies

This wide scope ensures that professionals can explore not only finished beverages but also the technologies and services that enhance quality, ensure safety, and support business growth.

Government agencies and educational institutions are also present, offering insights into regulation, compliance, and training opportunities. Their involvement strengthens the connection between industry development and public standards, which is vital for maintaining consumer trust and supporting responsible production.

Additionally, graphic service providers highlight the importance of branding, showing how high-quality design can influence a product’s success in competitive markets.

Technology, craftsmanship, and the evolution of distillation

A major attraction of the fair is its focus on the technological advancements shaping the beverage industry. Distillation technology, in particular, continues to evolve rapidly. Exhibitors demonstrate machinery designed to optimize efficiency, improve consistency, and reduce environmental impact. These innovations are especially valuable for producers seeking to scale up operations while maintaining quality.

Specialized laboratory services also play a central role. They support everything from purity testing and quality assurance to research into new flavours and distillation methods. By presenting these services at the fair, the event positions itself as a key platform for technical education and scientific advancement within the beverage sector.

Bar and restaurant equipment further enrich the exhibition, reflecting the strong connection between production and hospitality. For many attendees, these offerings help bridge the gap between the creation of a spirit and the customer experience it ultimately provides.

The cultural significance of Cachaça and its growing international presence

While the fair covers a wide range of spirits, Cachaça remains its symbolic centrepiece. As Brazil’s national drink, it represents centuries of tradition and craftsmanship. The fair plays an important role in promoting Cachaça not only within Brazil but also to foreign buyers and importers seeking authentic and distinctive spirits.

This international interest demonstrates how Cachaça has moved beyond local consumption to occupy a meaningful place on the global stage. The event celebrates this progress, showing how heritage and innovation can coexist and how Brazilian beverages can reach worldwide audiences.

A key meeting point for business, innovation, and cultural heritage

The Cachaça Trade Fair brings together the people, technologies, and ideas that shape the beverage industry in Latin America. For professionals, it offers opportunities to strengthen partnerships, discover new suppliers, and stay informed about the latest trends. For manufacturers, it provides a stage to demonstrate their expertise and gain visibility within a competitive market.

What sets the fair apart is its combination of business-oriented structure and cultural relevance. It acknowledges the deep roots of Cachaça while embracing the future of beverage production. This balance of tradition and innovation makes the Cachaça Trade Fair a significant event for anyone seeking to understand or influence the evolving world of spirits in Brazil and beyond.

Vinoble Jerez de la Frontera

Vinoble: Celebrating Noble Wines in the Heart of Jerez

Vinoble has earned a prestigious reputation as one of the world’s premier exhibitions for fine wines. Held biennially in the historic city of Jerez de la Frontera, Spain, the event combines the elegance of exceptional wines with the rich cultural heritage of Andalusia. Founded in 1998, Vinoble has grown into a central meeting point for wine enthusiasts and industry professionals from around the globe, offering an immersive experience that celebrates both craftsmanship and tradition.

A Noble Name for Exceptional Wines

The name “Vinoble” derives from “Vino Noble”, which translates to “noble wine,” reflecting the fair’s focus on unique, high-quality wines. Unlike many commercial fairs, Vinoble emphasizes wines that are not bound by conventional global classifications but are nonetheless recognized for their complexity, flavor, and craftsmanship. The event provides a platform for vintners, merchants, and wine experts to present their finest products while exchanging knowledge and insights with fellow professionals.

Visitors are treated to a rich variety of offerings, including:

Rare and aged wines with distinct character

Regional specialties reflecting local terroir and traditions

Wine accessories and complementary products for collectors and enthusiasts

Educational seminars, tastings, and workshops led by industry leaders

By highlighting these unique expressions of viticulture, Vinoble bridges the gap between artistry and commerce, giving attendees an opportunity to experience wines that transcend conventional categories.

A Historic and Cultural Venue

Vinoble is uniquely situated in the Alcázar de Jerez, an 11th-century Muslim citadel that stands as a testament to the city’s long-standing connection to viticulture. The fair also extends into the Villavicencio Palace and surrounding gardens, offering a setting that is both grand and intimate. This historical backdrop creates a striking atmosphere for tasting, learning, and networking, immersing visitors in centuries of Andalusian wine culture.

The location provides practical benefits as well. Easily accessible from the city center, the Alcázar allows for smooth logistics while offering a visually stunning and culturally significant environment. Visitors can explore the architecture, gardens, and history of the site alongside their wine experience, making Vinoble a truly multifaceted event that combines professional engagement with cultural enrichment.

Celebrating Excellence Through Competitions

A hallmark of Vinoble is its competitions and award ceremonies, which honor wines of exceptional quality. These recognitions provide both producers and visitors with insight into the standards of excellence within the industry. Awards at Vinoble are not merely for marketing purposes—they highlight craftsmanship, creativity, and the dedication that goes into producing wines with unique character.

Participants benefit from:

Professional recognition for innovative and high-quality wines

Opportunities to network with other top producers and international buyers

Exposure to trends, techniques, and best practices in winemaking

Direct engagement with sommeliers, critics, and wine enthusiasts

These elements make Vinoble not only a fair for tasting but also a forum for learning and professional growth, where ideas, methods, and standards are shared and celebrated.

Target Audience and Global Appeal

While Vinoble primarily targets industry professionals including vintners, importers, distributors, sommeliers, and wine merchants it also welcomes wine lovers seeking exceptional tasting experiences. Its international appeal draws participants from across Europe, the Americas, and Asia, creating a diverse and vibrant community around the exploration of noble wines.

Attendees leave the fair with more than just knowledge about specific wines. They gain insight into sustainable production methods, emerging trends in the industry, and the cultural significance of wine in Andalusia. This blending of expertise, passion, and curiosity fosters meaningful connections between producers and consumers alike.

A Unique Blend of Wine and Culture

Vinoble distinguishes itself by intertwining wine excellence with cultural heritage. The combination of Jerez’s historical significance, the Alcázar’s architectural grandeur, and the fair’s emphasis on rare wines creates a compelling experience that transcends the ordinary trade fair. Visitors are not only exposed to wines of extraordinary quality but also immersed in a living tradition that dates back centuries.

The fair’s organizers, the Jerez City Council (Ayuntamiento de Jerez), have leveraged Vinoble to highlight the city’s rich viticultural legacy, promote local wineries, and attract international attention to the region. This careful curation ensures that Vinoble remains both a professional event and a celebration of Andalusian culture, offering an experience that combines education, networking, and the enjoyment of fine wines.

Shaping the Future of Fine Wines

Vinoble’s enduring success lies in its commitment to showcasing noble wines that reflect both tradition and innovation. By providing a space for professional exchange, public appreciation, and cultural immersion, the fair strengthens the global recognition of Jerez as a vital wine-producing region. It serves as a testament to the artistry, dedication, and history behind each bottle, ensuring that both producers and visitors leave with a deeper understanding of what makes a wine truly noble.

Whether for tasting, networking, or exploring the rich heritage of Jerez, Vinoble offers a unique opportunity to engage with exceptional wines in a setting unlike any other. It is more than a fair it is a celebration of culture, craftsmanship, and the enduring beauty of noble wine.

Summer Fancy Food Show

The Summer Fancy Food Show is widely recognized as North America’s premier trade fair for specialty foods, serving as a vibrant platform where innovation, quality, and artisanal craftsmanship converge. Since its inception in 1955, the event has grown into an essential meeting point for professionals across the international food industry. The term “Fancy Food” reflects not only unique and premium products but also a commitment to exceptional taste, originality, and craftsmanship—from gourmet delicacies to pioneering nutritional concepts. Each summer, the event draws a global audience eager to discover the latest trends and products shaping the culinary landscape.

A premier showcase for specialty and artisanal products

Held annually at the Jacob K. Javits Convention Center in Manhattan, the Summer Fancy Food Show combines accessibility, convenience, and sophistication. Located near iconic landmarks such as Times Square and Central Park, the Javits Center provides a modern and well-equipped environment with easy access to public transportation, making it particularly appealing to international visitors. The venue’s expansive exhibition halls allow exhibitors to present their offerings in ways that highlight both quality and creativity, enhancing the overall visitor experience.

Organized by the Specialty Food Association (SFA), a nonprofit committed to supporting independent producers, the show goes far beyond a conventional trade fair. It functions as a trendsetting arena where culinary ideas, product innovations, and business strategies converge. Attendees benefit from both exposure to emerging products and opportunities to establish valuable industry connections, whether through formal B2B meetings or informal networking on the exhibition floor.

Exploring a diverse range of products and pavilions

The event spans more than 40 product categories, ensuring that every visitor finds items of interest and inspiration. Highlights include plant-based foods, gourmet snacks, and innovative beverages, complemented by sections dedicated to bakery, confectionery, and sweets. The thoughtful layout of pavilions allows for an intuitive exploration of offerings, helping visitors discover new products and emerging trends efficiently.

Key exhibition areas include:

Bakery, Confectionery, Snacks & Sweets Pavilion – a showcase of traditional and inventive baked goods, confections, and indulgent treats

Beverage Pavilion – featuring everything from artisanal coffees and teas to innovative non-alcoholic drinks

Plant-Based Pavilion – highlighting alternative proteins, plant-forward meals, and sustainable food solutions

Additional attractions such as the Spotlight Showcases emphasize themes like diversity, inclusivity, and emerging culinary trends, while the RangeMe Collection provides an exclusive preview of up-and-coming brands. These curated spaces create a dynamic mix of sensory experiences and business opportunities, helping attendees stay ahead of market shifts.

Culinary experiences that inspire and educate

One of the defining aspects of the Summer Fancy Food Show is its focus on hands-on engagement. Live cooking demonstrations and tasting sessions allow visitors to experience products firsthand, encouraging interaction with ingredients, preparation techniques, and flavor profiles. Startups and product debuts generate excitement, offering insights into innovation and entrepreneurial spirit within the food sector.

Attendees also benefit from thematic presentations and workshops that provide practical knowledge about emerging trends, operational strategies, and market demands. By combining educational content with culinary experiences, the event offers both inspiration and actionable takeaways, helping professionals make informed decisions for their businesses.

Networking and business opportunities

Beyond product showcases, the Summer Fancy Food Show serves as a key business platform for industry stakeholders. Exhibitors include independent producers, international brands, distributors, retailers, and foodservice operators, creating a rich environment for networking and deal-making. For many attendees, the show is an opportunity to source new products, evaluate market potential, and establish partnerships that extend well beyond the event itself.

The carefully organized layout of pavilions, showcases, and themed areas supports efficient exploration and targeted engagement. Business discussions are seamlessly integrated into the visitor experience, ensuring that both inspiration and commercial outcomes are achievable in a single trip.

The lasting impact on the food industry

Over the years, the Summer Fancy Food Show has earned a reputation not only as a marketplace but also as a hub for innovation and idea generation. It reflects and drives evolving consumer preferences, highlights global trends in specialty foods, and encourages producers to elevate standards of taste, presentation, and sustainability. From artisanal creations to cutting-edge nutrition products, the event captures the diversity and dynamism of the modern food industry.

Whether seeking to discover emerging brands, learn about new culinary techniques, or expand business networks, attendees leave the Summer Fancy Food Show with a comprehensive understanding of the specialty food market. The event’s blend of creativity, quality, and business insight ensures its enduring position as a must-attend gathering for food professionals worldwide.

100% Champagne

100% Champagne: A Celebration of Sparkling Excellence in Munich

Since its inception in 2022, the 100% Champagne event has rapidly become a must-visit occasion for champagne lovers, professionals, and connoisseurs alike. Held annually in June or July at the modern MTC Center Munich, this event combines elegance, education, and indulgence, offering a unique platform to explore the very best that the Champagne region has to offer. Organized by the esteemed Meininger Verlag, the fair celebrates both the artistry and the heritage of champagne, attracting winemakers and enthusiasts from near and far.

A Festival Dedicated to Champagne

Unlike traditional exhibitions, 100% Champagne presents itself as a festival of sparkling wines, showcasing the diversity and quality of champagnes often reserved for collectors and connoisseurs. The event features a curated selection of top-class champagnes, including rare and limited editions directly from the Champagne region. Visitors can immerse themselves in the world of fine bubbles, experiencing the finesse, aroma, and craftsmanship behind each bottle.

The event is structured to appeal to both professionals and the general public:

Sunday: Open to all champagne enthusiasts for an inclusive tasting experience

Monday: Reserved for wine trade professionals, hospitality experts, and gastronomes, offering a focused and business-oriented atmosphere

This two-day format allows the fair to maintain both accessibility and professional relevance, catering to a wide spectrum of participants while fostering meaningful industry connections.

Masterclasses and Expert Insights

One of the distinguishing features of 100% Champagne is its educational program, which includes masterclasses designed to deepen attendees’ understanding of the sparkling wine universe. These sessions cover a range of topics, such as:

Masterclass Blanc de Blancs – exploring the nuances of 100% Chardonnay champagnes

Masterclass Vintage – providing insights into exceptional year-specific releases

Trends in champagne production and sustainable vineyard practices

Tasting techniques and pairing suggestions for gastronomy

Attendees gain an in-depth look at both the tradition and innovation within the champagne industry. These experiences are led by top experts and winemakers, offering a rare opportunity to engage directly with the people behind some of the world’s finest bottles.

A Venue Tailored for Excellence

The MTC Center Munich, with its contemporary facilities and central location, serves as the ideal setting for this sophisticated event. Its spacious halls, modern amenities, and stylish ambiance provide a professional backdrop for tastings, workshops, and networking. Whether visiting for personal enjoyment or professional development, attendees can expect an environment that enhances both the educational and sensory aspects of the experience.

Networking and Industry Engagement

100% Champagne also acts as a hub for industry networking. On Monday, when the event is reserved for professionals, participants have the opportunity to:

Connect with leading champagne producers

Discuss business collaborations and distribution opportunities

Explore market trends and innovations in sparkling wine production

Gain firsthand insights from experts about consumer preferences and emerging varieties

This dedicated professional day ensures that the event is not only a celebration of champagne but also a meaningful forum for business and trade development.

The Allure of Champagne

At its core, 100% Champagne is about experiencing champagne at its finest. From rare vintages to acclaimed labels, the event emphasizes quality, authenticity, and the distinctive character of each sparkling wine. Visitors leave with more than just a taste of exquisite champagne they gain knowledge, inspiration, and an appreciation for the artistry and heritage behind every bottle.

By combining tastings, masterclasses, professional networking, and a luxurious venue, 100% Champagne has quickly established itself as a benchmark for champagne events in Europe. Whether you are a dedicated connoisseur, a wine trade professional, or simply curious about the world of sparkling wines, this Munich event promises a memorable and enriching experience.

Seoul Bar & Spirit Show

The Seoul Bar & Spirit Show (SBSS) has quickly established itself as Korea’s premier platform for high-quality spirits and bar culture. Since its inception in 2021, the event has become the only expo in the country exclusively dedicated to the world of spirits, mixology, and professional bartending. Taking place annually at the COEX Convention and Exhibition Center in Seoul, one of the most prestigious venues in the city, SBSS offers a unique combination of business, education, and entertainment for the spirits community.

A dedicated platform for spirits and bar culture

Organized by Exporum, a company with extensive experience in managing trade fairs, SBSS serves as a focal point for industry professionals and enthusiasts alike. The expo is designed to showcase the latest trends and innovations in spirits, creating a space where producers, distributors, restaurateurs, and bar equipment suppliers can meet and collaborate. By focusing exclusively on high-quality spirits and bar culture, SBSS differentiates itself from broader food and beverage exhibitions in Korea and the region.

Visitors to the expo can explore a diverse selection of beverages, including:

Whisky, cognac, rum, gin, vodka, and tequila

Liqueurs and cocktail mixes

Beer, wine, and traditional Korean spirits

Additionally, the expo features gourmet foods, household appliances, and specialized bar equipment, offering attendees a holistic view of the modern bar and hospitality landscape.

Networking, knowledge exchange, and professional development

One of the core strengths of SBSS is its emphasis on professional networking and knowledge sharing. The event attracts a wide spectrum of attendees from industry experts and mixologists to bar enthusiasts providing an ideal environment for exchanging ideas and learning about emerging trends. Panel discussions, workshops, and live demonstrations allow visitors to gain practical insights and discover innovative approaches to spirits production, service, and cocktail creation.

A particularly notable feature is the WORLD COCKTAIL BATTLE, a competition that highlights creativity and technical skill among bartenders. Participants showcase their talents with innovative cocktail creations, offering inspiration and entertainment while emphasizing the artistry and precision required in professional bartending.

Exhibitor diversity and opportunities

The exhibitors at SBSS represent the full spectrum of the spirits and bar industry. They include:

Spirit producers and distributors

Bar and restaurant operators

Suppliers of bar equipment and accessories

While the expo is primarily designed for professional visitors, it also attracts a significant number of bar enthusiasts and spirit lovers, creating a dynamic and engaging atmosphere. This combination ensures that the event is both commercially valuable and culturally enriching, promoting both business growth and public appreciation for mixology and bar culture.

Highlighting trends in the spirits industry

SBSS reflects the ongoing evolution of the global spirits industry and Korea’s growing interest in premium beverages and bar experiences. The expo serves as a testing ground for new products and trends, whether in craft spirits, cocktail innovation, or bar service technology. For attendees, it is an opportunity to stay informed about international developments, connect with peers, and gain insights into consumer preferences and market directions.

By fostering education, creativity, and collaboration, the Seoul Bar & Spirit Show has quickly become an essential annual event for professionals and enthusiasts who share a passion for quality spirits and vibrant bar culture. It combines inspiration, business opportunity, and entertainment in one dynamic platform, positioning itself as a central hub for Korea’s growing mixology and spirits community.

German Rum Festival

The German Rum Festival has established itself as Germany’s premier event for rum, rhum, and cachaça enthusiasts. Since its founding in 2011 by Spirit of Rum Event GmbH, the festival has become a central gathering for both industry professionals and passionate spirits lovers. Set against the industrial-chic backdrop of STATION Berlin, a historic yet modern venue in the heart of the capital, the festival combines sophistication, discovery, and celebration in a vibrant atmosphere.

A focus on international sugarcane spirits

What sets the German Rum Festival apart is its dedicated focus on the diversity of sugarcane spirits worldwide. Attendees can explore a remarkable selection of beverages, with more than 70 exhibitors presenting over 500 bottlings from major rum-producing regions. The festival highlights:

Premium rums from the Caribbean and Central America

Rare single cask editions and limited releases

Innovative rhum and contemporary cachaça offerings

This broad range ensures that both connoisseurs and newcomers have the opportunity to discover new flavors, compare styles, and deepen their understanding of sugarcane spirits.

Tastings, masterclasses, and guided experiences

A key feature of the festival is its interactive approach, which combines casual enjoyment with educational experiences. Highlights include:

Guided tastings, such as the “Glorious Seven” package offering seven complimentary samples

Masterclasses and seminars led by renowned rum experts

In-depth discussions on production methods, fermentation, barrel aging, and sustainability

These activities provide visitors with both sensory enjoyment and practical knowledge, making the festival a rich educational experience as well as a celebration of fine spirits.

Knowledge exchange and industry insights

The German Rum Festival serves as more than just a tasting event it is a hub for industry networking and expertise sharing. Over 25 seminars and masterclasses offer insights into trends, production innovations, and global market developments. Guests also have the exclusive opportunity to sample all rums awarded the prestigious German Rum Award, experiencing world and European premieres firsthand.

The festival balances its professional focus with leisure, featuring:

A Smokers Lounge, providing a curated space for cigar enjoyment

Diverse culinary offerings that complement the rum experience

Opportunities for informal networking and discussion with fellow spirits enthusiasts

This combination of education, networking, and entertainment makes the festival a truly immersive experience for everyone involved.

Celebrating rum culture

Overall, the German Rum Festival has become a cornerstone of Europe’s spirits calendar, attracting a wide audience of industry professionals, sommeliers, distributors, and passionate consumers. Its emphasis on quality, diversity, and knowledge exchange ensures that attendees leave with not only a deeper appreciation of rum but also practical insights, new connections, and memorable tasting experiences. From classic Caribbean rums to the latest innovative releases, the festival embodies both tradition and innovation in the world of sugarcane spirits.

PRO FachHANDEL

PRO FachHANDEL as a Key Meeting Point for Modern Beverage and Convenience Retail

PRO FachHANDEL is the leading trade fair for the German beverage and convenience retail industry, yet its relevance reaches far beyond a single sector. Each September, professionals from across the country gather to explore new market impulses, learn from innovators, and strengthen partnerships that shape the future of retail. What makes this event especially compelling is its ability to combine tradition with modern transformation: retailers, manufacturers, wholesalers, and startups come together in one dynamic space, turning the fair into a living reflection of where the market stands and where it is heading. The atmosphere is both business-oriented and inspiring, encouraging visitors to discover trends they can translate into actionable strategies. Organized by GES Großinkaufsring des Süßwaren- und Getränkehandels eG, the fair draws on the association’s long-standing expertise in bulk purchasing and trend development, ensuring that each edition remains relevant and forward-looking.

A Platform That Reflects the Changing Needs of Retailers

The core strength of PRO FachHANDEL lies in its diverse and highly specialized range of topics. Instead of offering a generic overview, it focuses on the essentials that matter most to beverage and convenience professionals: new product offerings, evolving consumer habits, and the services that support efficient retail operations. Exhibitors present everything from traditional beverage assortments to the latest confectionery and convenience products, allowing visitors to immerse themselves in a full-spectrum view of the market. The mix of established brands and ambitious newcomers makes the event particularly valuable, as it creates a natural bridge between experience and innovation. Attendees often highlight that the fair helps them not only discover new partners but also rethink everyday processes through the lens of current industry developments.

One of the most noticeable trends presented at the fair is the ongoing digitalization of specialist retail. Whether it concerns inventory automation, smart shelving, or digital customer engagement tools, retailers increasingly seek solutions that allow them to save time while maintaining flexibility. Sustainability is another topic that receives substantial attention. Modern packaging concepts, resource-efficient logistics, and environmentally responsible product strategies reflect the growing consumer demand for meaningful ecological choices. For many visitors, the fair becomes the place where abstract sustainability trends transform into practical ideas they can implement step by step.

Practical Areas That Help Retailers Make Better Decisions

Retailers attending PRO FachHANDEL often come with specific questions or challenges in mind. The fair offers accessible touchpoints to address those needs through a combination of expert talks, product showcases, and hands-on demonstrations. Exhibitors frequently focus on themes such as:

sustainable packaging and waste reduction methods

automated ordering tools and digital shelf management

innovative beverage concepts and new confectionery lines

These topics capture the industry’s shift toward efficiency, customer experience, and long-term ecological thinking. By exploring them in one place, retailers can form a more complete picture of what will shape their business in the coming years.

Spotlight on Innovation: The Newcomer Area and Its Creative Energy

More than any other zone, the “Newcomer Area” embodies the spirit of renewal that defines PRO FachHANDEL. Startups from the region showcase ideas that challenge traditional product categories and consumer expectations. Their presence injects a different kind of energy into the fair—one that blends entrepreneurial courage with fresh design and a willingness to experiment. Visitors often discover unusual craft spirits, non-alcoholic drink creations designed for wellness-oriented consumers, or inventive snack concepts that appeal to younger, trend-driven target groups. The opportunity to speak directly with founders turns this part of the fair into a space of genuine conversation and creative exchange.

Entrepreneurs benefit as well: meeting retailers face-to-face helps them understand market demands and fine-tune their product positioning. Many success stories in the beverage and convenience sector begin exactly at this point where a unique idea meets a retailer willing to test something new. The Newcomer Area not only encourages innovation but also creates a supportive ecosystem that makes emerging brands feel part of a larger professional community.

“Beer Live” as a Stage for Craftsmanship and Market Strategy

Another highlight that consistently draws attention is the “Beer Live” show. This special area celebrates the craft, tradition, and experimentation behind beer production. Breweries, importers, and national producers take the opportunity to present their latest specialties, ranging from classic varieties to bold new interpretations. Visitors can explore flavor profiles, brewing techniques, and product stories directly from the experts behind them.

To make the experience even richer, “Beer Live” also hosts discussions that go beyond the tasting glass. Experts address topics such as collaboration between breweries, new marketing approaches tailored to changing consumer preferences, and the challenge of standing out in a competitive beverage landscape. For many participants, these talks become a source of concrete ideas they can use when planning assortments or designing shelf concepts. The combination of sensory discovery and practical strategy gives “Beer Live” its distinctive character and ensures its popularity among retailers and beverage enthusiasts alike.

Trade Drinks Expo

The Evolving Landscape of Beverage Innovation at the Trade Drinks Expo

The Trade Drinks Expo, known previously as the International Drink Expo, has become one of the most influential gatherings for professionals seeking new opportunities in beverage sales and beverage-driven customer experiences. 

How the Expo Shapes New Standards in Beverage Growth

Held annually at the impressive ExCeL London, the Trade Drinks Expo provides a comprehensive look at modern beverage culture and the tools that shape it. Its atmosphere is energetic yet professional, making it an ideal environment for hands-on learning and meaningful business conversations. Exhibitors include breweries, distilleries, functional drink creators, and beverage start-ups eager to present their most exciting concepts. Visitors, on the other hand, represent a wide spectrum of hospitality and retail businesses searching for solutions that boost sales and streamline operations. This balance between creators and decision-makers is exactly what gives the event its relevance and staying power.

One of the defining strengths of the expo is its ability to inspire professionals to update their strategies. Whether through conversations with exhibitors or participation in expert-led panels, attendees leave with actionable insights. These insights often revolve around beverage trends, market expectations, consumer behavior, and technology designed to support beverage-related decision-making. Many visitors consider the event a yearly checkpoint an opportunity to evaluate what’s working and what should be improved.

To illustrate the variety of opportunities the expo provides, here are a few typical focus areas professionals explore during the two-day event:

Emerging beverage trends and flavor innovations

New equipment and digital tools for optimizing sales

Methods for improving return on investment in beverage categories

Inspiration from hospitality case studies and retail success stories

Opportunities for Learning and Connection

A major appeal of the Trade Drinks Expo lies in its rich educational program. The seminars and discussions are not superficial presentations; they provide in-depth perspectives from industry leaders who have built strong reputations within the beverage world. Speakers often highlight real-world challenges and practical solutions that can be immediately implemented by attendees. This gives visitors a deeper understanding of how to transform beverage selections, improve operational flow, or create a more memorable experience for customers.

The social aspect of the expo is just as important. It creates a unique space where beverage creators and business owners can exchange ideas without the formality that often limits traditional networking events. Conversations flow naturally as professionals taste new products, explore creative displays, and engage with exhibitors who share their passion for innovation. For many, these interactions become the starting point for long-term partnerships.

Innovations, Tools, and Practical Improvements for Growing Beverage Sales

The expo is more than a showcase of beverages; it also highlights tools designed to optimize workflow and profitability. These innovations often relate to digital platforms, advanced dispensers, data-driven solutions, or eco-friendly packaging that aligns with the expectations of modern consumers. As businesses face increasing competition, access to these tools becomes crucial, especially for those working in high-demand sectors such as cafes, bars, restaurants, and retail chains.

The event’s connection to the broader Hospitality B2B portfolio strengthens its impact, as it creates synergy between multiple industries that depend on beverage sales. Exhibitors and visitors benefit from this integration, discovering ideas that may not have been on their radar but that offer substantial value. This cross-industry perspective is one of the features that sets the Trade Drinks Expo apart from more traditional beverage fairs.

Below is another example of practical areas many professionals explore during the expo:

Enhancing menu design with strategic beverage placement

Improving customer engagement through seasonal drink concepts

Integrating technology to track consumer preferences

Developing unique beverage offerings to stand out from competitors

Why the Trade Drinks Expo Continues to Lead the Industry

Each year, the Trade Drinks Expo reinforces its role as an indispensable event for hospitality and retail professionals. It offers clarity in a fast-changing market where consumers are constantly seeking new flavors, sustainable options, and memorable experiences. By bringing together innovative thinkers, bold brands, and motivated business owners, the expo builds a dynamic environment where creativity and commerce meet.

The event’s ability to blend education, networking, and hands-on discovery ensures that attendees walk away inspired and better prepared to grow their beverage sales. Whether one is looking for new products, improved tools, or a deeper understanding of customer expectations, the Trade Drinks Expo remains one of the most valuable places to explore the future of beverage excellence.

ProWine Sao Paulo

ProWine São Paulo as a Central Hub for the Latin American Wine and Spirits Industry

ProWine São Paulo has quickly become one of the most influential events for wine and spirits professionals across Latin America. Since its launch in 2019, the fair has grown beyond being a simple industry gathering today it serves as a strategic platform where sommeliers, importers, distributors, retailers, hoteliers, and gastronomy experts explore global trends and unlock new business opportunities. Hosted annually at Expo Center Norte, one of São Paulo’s best-equipped and most accessible exhibition venues, the event offers a polished environment that mirrors the international standards of the ProWein brand. Its organizers Emme Brasil, Inner Group, and Messe Düsseldorf GmbH combine regional expertise with global experience, ensuring that the fair responds directly to the needs of a rapidly evolving market.

The atmosphere at ProWine São Paulo reflects a dynamic wine culture that has been gaining momentum throughout the region. Professionals attend with a clear purpose: to discover new products, compare producers, evaluate quality, and build relationships that strengthen their portfolios. The event’s structure supports this mission through thoughtfully curated tastings, educational sessions, and face-to-face interactions that make decision-making more efficient. By focusing exclusively on trade visitors, the fair maintains a business-oriented character, allowing meaningful conversations and targeted networking to flourish without distractions. This tailored approach is one of the reasons the São Paulo edition has become one of the most successful international formats in the ProWine portfolio.

A Comprehensive Display of Global Wine and Spirits Excellence

The heart of ProWine São Paulo lies in its wide-ranging exhibition of wines and spirits from around the world. What distinguishes the fair is not only the diversity of origins but the balance between established global players and emerging winemaking regions. Visitors can experience classic selections from France, Italy, Spain, Portugal, Germany, Chile, and Argentina countries long celebrated for their heritage and craftsmanship. These familiar names provide a stable foundation for the event’s tasting experience, allowing buyers to benchmark quality and explore new vintages from trusted producers.

At the same time, ProWine São Paulo introduces attendees to lesser-known or rising regions such as Austria, South Africa, and various boutique wineries from the United States. These discoveries often become highlights for importers and sommeliers who seek to diversify their offerings. Exhibitors take advantage of this interest by presenting innovative winemaking styles, unique terroirs, and experimental blends that reflect current global trends. This mixture of tradition and novelty keeps the event relevant each year, encouraging professionals to return and build upon previous discoveries.

Key Product Categories That Draw Significant Attention

Visitors commonly gravitate toward several major product groups showcased throughout the fair:

traditional wines from established European regions

premium spirits including whiskey, gin, pisco, and cachaça

innovative small-batch labels from emerging global producers

These categories collectively reflect the fair’s broad scope and its commitment to representing every segment of the international alcohol market.

Highlighting the Growth and Potential of Brazilian Wine Regions

One of the most compelling aspects of ProWine São Paulo is its role in elevating the profile of Brazilian winemaking. While many attendees come to explore international offerings, they often leave with a greater appreciation for Brazil’s rapidly maturing wine culture. The fair shines a spotlight on prominent local regions such as Serra Gaúcha, Vale do São Francisco, and Campanha, each known for distinctive climatic conditions and emerging stylistic identities. These areas have begun to receive growing international recognition, especially for sparkling wines, refined reds, and expressive whites that reflect Brazil’s unique terroir.

For Brazilian producers, the event represents more than exposure—it serves as a gateway to export opportunities and professional validation. International buyers can experience the diversity of Brazilian wines firsthand, meet winemakers, and evaluate quality at controlled tastings. This direct contact encourages long-term partnerships and supports the continued development of the national industry. By integrating local vineyards into a global context, ProWine São Paulo strengthens Brazil’s position as a competitive participant in the international wine scene.

Professional Exchange, Education, and Market Insight

Beyond tastings and product presentations, ProWine São Paulo offers a strong educational component. Masterclasses, expert talks, and guided tastings create a knowledge-rich atmosphere where participants learn about grape varieties, regional characteristics, production techniques, and global consumption trends. These sessions are led by respected sommeliers, critics, and industry specialists who distill complex topics into accessible insights. For professionals eager to expand their expertise or refine their sensory evaluation skills, this educational program becomes a valuable resource.

Equally important is the role of the event as a networking catalyst. Distributors meet potential suppliers, importers evaluate new partnerships, and hospitality professionals build relationships that enhance their beverage programs. Conversations often lead to cross-border collaborations, distribution agreements, and longer-term strategies for market expansion. This emphasis on professional exchange is what makes the fair a cornerstone for business development in the region.

A Convergence Point for Latin America’s Wine and Spirits Future

As ProWine São Paulo continues to expand, it reinforces its impact on both local and international markets. It functions not only as a showcase of global excellence but also as a platform for Latin America’s future involvement in the world of wine and spirits. The event brings clarity to market trends, supports the growth of regional producers, and enables companies to cultivate strong industry relationships. Professionals leave the fair with concrete insights, broadened portfolios, and a stronger understanding of how global developments influence the Latin American market.

In essence, ProWine São Paulo is more than a trade fair it is a gateway to opportunity, innovation, and cultural exchange within the world of wines and spirits. Its continued success reflects the growing sophistication of the region’s professionals and the rising global relevance of Latin America as a whole.

China Brew & Beverage

China Brew & Beverage: Asia’s Premier Hub for Brewing Innovation

The China Brew & Beverage (CBB) in Shanghai stands as a landmark event in Asia’s beverage and brewing industry. Far beyond a conventional trade fair, CBB has earned its reputation as the epicenter of innovation for professionals in the sector since its inception in 1995. Every two years, this vibrant gathering brings together an international community of brewers, beverage manufacturers, suppliers, and industry experts to share knowledge, explore the latest technological developments, and foster meaningful business connections. Held at the Shanghai New International Expo Center (SNIEC), one of China’s most modern and accessible exhibition venues, the event offers a dynamic environment that inspires collaboration and growth across the beverage market.

The fair is organized by Beijing Zhongqing Heli International Exhibition Co., Ltd. in partnership with Messe München GmbH, combining local expertise with global experience to ensure a world-class exhibition. CBB’s prominence lies in its ability to attract a diverse range of participants – from large-scale beverage corporations to innovative startups – each bringing unique solutions and fresh perspectives to the industry.

Exploring Cutting-Edge Technologies and Innovations

China Brew & Beverage provides an expansive showcase of the latest trends and technological advancements shaping the beverage sector. Exhibitors present a variety of products and services, including:

Advanced brewing and fermentation equipment designed for efficiency and precision

Automated bottling and filling systems tailored for both small and large-scale operations

Innovative beverage formulations, including functional drinks, craft beers, and non-alcoholic alternatives

Sustainable packaging solutions, focusing on recyclable materials, smart labeling, and eco-friendly production processes

These displays give attendees a firsthand look at how innovation is transforming every stage of beverage production, from raw ingredients to the final product on store shelves. Visitors can gain insights into emerging trends, such as plant-based beverages, energy drinks with functional benefits, and the growing integration of digital technologies in production and logistics.

Opportunities for Networking and Business Expansion

One of CBB’s defining features is its strong focus on business facilitation. The exhibition serves not only as a venue for product demonstrations but also as a strategic platform for establishing partnerships and expanding market reach. Participants benefit from:

Direct contact with international suppliers and potential distributors

Collaborative workshops and expert-led forums discussing market trends and regulatory challenges

Networking events designed to strengthen professional relationships and foster new collaborations

By encouraging interaction between regional and global stakeholders, the fair creates opportunities for both market entry and expansion. Companies attending CBB often leave with new contracts, innovative ideas, and insights that drive future business development.

Insights into Industry Trends and Market Dynamics

Beyond showcasing equipment and products, CBB places a strong emphasis on thought leadership. The event’s comprehensive program includes panel discussions, technical seminars, and live demonstrations that highlight emerging trends in the beverage industry. Attendees gain knowledge about topics such as:

Automation and smart production systems

Energy-efficient and sustainable manufacturing practices

Innovative packaging designs and digital labeling technologies

Market dynamics in Asia, including consumer preferences and regulatory developments

By providing these educational opportunities, the fair ensures that participants are well-equipped to respond to evolving market demands and technological advancements.

Why China Brew & Beverage Is Essential for Industry Professionals

CBB is more than an exhibition; it is a catalyst for growth, innovation, and international collaboration. Its significance extends across multiple dimensions:

Innovation: Showcasing state-of-the-art brewing and beverage technologies

Networking: Facilitating business connections between domestic and international players

Market insights: Offering valuable information on emerging trends and consumer behavior

Sustainability: Highlighting eco-friendly practices and responsible production techniques

The combination of these elements makes CBB a must-attend event for anyone looking to stay ahead in the rapidly evolving beverage industry.

A Platform Shaping the Future of Beverages in Asia

China Brew & Beverage exemplifies how trade fairs can go beyond mere exhibition spaces to become centers of learning, inspiration, and international cooperation. Attendees leave not only with tangible products and solutions but also with strategic insights, new partnerships, and a deeper understanding of the global beverage landscape. The event’s ability to bring together technology, innovation, and business opportunities ensures that it will continue to play a pivotal role in shaping the future of the beverage and brewing industries across Asia.

Whether you are a brewer, distributor, investor, or technology provider, CBB offers an environment where creativity meets opportunity, making it the ultimate destination for anyone invested in the growth and evolution of the beverage market.

Weinfestival Basel

Basel Wine Festival as a Celebration of Taste, Tradition, and Cultural Exchange

The Basel Wine Festival holds a special place in Switzerland’s cultural calendar, celebrated every November as a gathering where wine lovers, whiskey enthusiasts, and gourmets come together to explore exceptional flavors. From its earliest editions, the event has positioned itself as more than a simple tasting fair. Today, the Basel Wine Festival is regarded as one of the country’s most significant celebrations dedicated to fine wines and artisanal spirits. Organized by the internationally active MCH Group AG and held at the impressive MCH Messe Basel complex, the festival benefits from an atmosphere that blends professional focus with the warmth and charm of a regional celebration. Its central location in the heart of Basel makes it accessible for both local visitors and those traveling from across Switzerland.

What distinguishes the festival is the way it merges quality with a welcoming spirit. Visitors are not only invited to taste but also to engage, compare, and discover the personal stories behind each bottle. Winemakers from Switzerland and abroad bring their best selections, presenting them in an ambiance that encourages exploration at one’s own pace. The venue’s inviting architecture and well-structured layout elevate the experience, creating a space where wine tasting becomes both a sensory journey and an educational encounter. Throughout the fair, conversations flow effortlessly between exhibitors and guests, creating a community built on shared curiosity and appreciation.

A Diverse Range of Exhibitions That Bring Global Wine and Spirits to Basel

One of the defining features of the Basel Wine Festival is its focus on variety. The event showcases wines from an impressive range of producers both familiar names and emerging talents ensuring that visitors experience a broad spectrum of styles, methods, and terroirs. This diversity fuels the festival’s reputation as a place where one can taste beyond borders. A special guest country or region is featured every year, offering deeper insight into the wine culture of places that may be less accessible to the average consumer. This focus on international exchange enriches the festival’s identity and reflects the global nature of contemporary wine appreciation.

As visitors move through the halls, they encounter not only wines but curated exhibitions that add depth to the program. “La Sélection” highlights outstanding wines chosen for their exceptional quality, inviting attendees to explore award-winning selections. Meanwhile, the “Forum” provides space for talks and presentations, where experts discuss topics ranging from viticulture trends to sensory analysis and market developments. These informative sessions complement the tasting experience, giving visitors new perspectives on everything from production methods to the artistry behind pairing food with wine.

Popular Highlights That Attract Enthusiasts Each Year

A few standout attractions consistently capture the interest of festivalgoers:

“Whisky Around the World”, a showcase dedicated to the craftsmanship and diversity of global whiskey

guest country or region features, offering insight into international wine traditions

“La Sélection”, presenting award-winning wines curated for excellence

These elements enrich the festival’s offerings and ensure that every visitor, regardless of preference, finds something captivating.

Whiskey, Spirits, and the Growing Appeal Beyond Wine

Although wine remains the central focus of the Basel Wine Festival, the event has developed an equally strong reputation for its whiskey presentations. “Whisky Around the World” has become a highlight in its own right, giving spirit enthusiasts the chance to travel through different cultures and production styles without leaving Basel. Exhibitors introduce attendees to single malts, blended varieties, small-batch craft editions, and unique regional specialties that broaden the understanding of what whiskey can be. For many visitors, this area adds a new dimension to the festival, balancing tradition with discovery.

The presence of additional fine spirits such as gin, brandy, and regional distillates reflects broader consumer interest in artisanal beverages. This trend aligns with the festival’s mission to celebrate craftsmanship in all its forms. Guests often appreciate the opportunity to compare tasting notes across categories, recognizing the diverse flavor worlds that different production methods create. The combination of wine and spirits contributes to a full, rich experience that positions the festival as a comprehensive platform for premium beverages.

An Event Enriched by Basel’s Cultural Landscape

A charming and unique aspect of the Basel Wine Festival is its overlap with the Basel Autumn Fair, one of the city’s most beloved traditional events. This timing creates a lively, multifaceted experience for visitors. Many take advantage of the opportunity to enjoy the refined world of wine before exploring the vibrant attractions of the Autumn Fair. The contrast between the relaxed tastings at MCH Messe Basel and the colorful, bustling fairgrounds adds an appealing cultural dimension to a visit. Together, these two events form a seasonal highlight that draws locals and travelers alike into Basel’s rich cultural scene.

This dual offering reinforces the festival’s appeal beyond industry professionals. Families, groups of friends, and casual visitors feel encouraged to immerse themselves not only in the world of wine but also in Basel’s festive traditions. The combination makes the event feel alive, rooted in the rhythms of the city and supported by its long-standing cultural heritage.

A Festival That Grows with Its Audience

Over the years, the Basel Wine Festival has succeeded in striking a balance between elegance and accessibility. It welcomes collectors searching for rare vintages, newcomers eager to learn, and enthusiasts who simply enjoy engaging with passionate producers. The festival’s structure allows guests to decide how deep they want to explore whether through casual tastings, focused conversations, or educational sessions. This flexibility is one of the reasons attendance continues to grow annually.

At its core, the festival’s vision remains unchanged: to celebrate fine wines, exceptional spirits, and the culture that surrounds them. By maintaining its commitment to quality while embracing variety and international exchange, the Basel Wine Festival continues to shape Switzerland’s wine landscape and enrich the country’s cultural offerings.

AQUAVITAE

AQUAVITAE as a Premier Showcase for Fine Spirits and Hospitality Expertise

AQUAVITAE in Mülheim an der Ruhr has become a defining event for both private spirits enthusiasts and hospitality professionals across North Rhine-Westphalia. Held every October, the expo brings together a rich community of connoisseurs eager to explore the world of distilled beverages in all its depth and complexity. The event is organized by Rolf Kaspar GmbH, a respected company with a long-standing reputation in the wine and spirits sector. True to its name derived from the Latin “Water of Life” AQUAVITAE celebrates the craftsmanship, culture, and international heritage of fine spirits. This evocative title reflects the historical significance of distillation traditions, echoed across languages from Gaelic uisge beatha to similar terms found throughout Europe. The event captures this sense of history while presenting modern expressions of spirit-making to a diverse audience.

The charm of the expo lies in its ability to balance professional structure with a welcoming atmosphere. Whether visitors come to discover new releases, deepen their knowledge, or connect with producers, they experience an environment crafted to encourage curiosity. Mülheim’s City Hall, with its grand architecture and central location, enhances this experience. The venue’s unique character adds warmth to the event and transforms each hall into a place where aromas, stories, and craftsmanship converge. Accompanied by music and an inviting ambiance, the expo creates a setting that encourages guests to linger, taste, and engage in memorable conversations.

A Wide Spectrum of Spirits at the Heart of AQUAVITAE

One of the defining strengths of AQUAVITAE is the breadth of products presented by its exhibitors. The expo’s lineup includes well-known categories as well as niche specialties, offering visitors the rare opportunity to compare styles and craftmanship directly across producers. This extensive variety also gives exhibitors a platform to introduce innovations, alternative aging methods, and modern interpretations of traditional spirits. For both seasoned aficionados and curious newcomers, the event becomes an annual opportunity to refine and expand sensory perspectives.

In every corner of the fair, guests encounter passionate producers eager to share insights into their craft. This openness transforms the tasting experience into something personal and educational, encouraging visitors to appreciate the complex artistry behind each bottle. From major distilleries to boutique operations, the diversity of exhibitors ensures that AQUAVITAE remains a dynamic meeting ground where the industry’s evolving identity is clearly visible.

Popular Spirit Categories That Enthusiasts Explore

Visitors often gravitate toward the event’s major spirit categories, including:

whisky and fruit brandies crafted with regional character

gin, vodka, tequila, and cognac produced by innovative distillers

limited editions and specialty spirits available exclusively at the expo

These categories provide a broad foundation for discovery and mirror the global trends shaping the modern spirits industry.

A Platform for Learning, Dialogue, and Professional Exchange

Information and communication play an essential role in the character of AQUAVITAE. The expo is designed not only as a tasting event but as a platform where knowledge is shared openly. Guests can learn about emerging trends, production techniques, and market developments through direct conversations with producers. This educational dimension is vital for hospitality professionals who rely on such insights to refine their beverage programs, create informed recommendations, and stay ahead of consumer preferences.

Throughout the expo, exhibitors take time to explain the nuances behind their products whether it’s the choice of ingredients, the distillation process, the influence of aging, or the regional traditions that shape their flavors. These conversations add value to the tasting experience, allowing visitors to develop a deeper appreciation for craftsmanship. The expo’s structure encourages slow exploration rather than hurried sampling, ensuring that each encounter feels meaningful.

The Exclusive Whisky Dinner as a Highlight for Connoisseurs

An anticipated and distinctive feature of AQUAVITAE is the Whisky Dinner held at the Essener Hof Hotel on the evening before the main event. Entirely moderated in English, the dinner welcomes international visitors and sets the tone for the expo by offering an intimate, in-depth exploration of whisky culture. Participants enjoy a curated menu paired with exceptional whiskies, each selection explained in detail by knowledgeable hosts. This exclusive evening provides a relaxed yet sophisticated environment where guests can deepen their understanding of flavor profiles, distillery styles, and pairing possibilities.

For many attendees, this dinner is not simply an introduction to the expo it is a highlight in its own right. It brings together passionate whisky lovers who appreciate the chance to immerse themselves in guided tastings while enjoying a gourmet dining experience. The event also encourages networking, allowing enthusiasts and industry professionals to connect in a smaller, more conversational setting.

Tradition, Hospitality, and Innovation in a Historic Setting

The location of AQUAVITAE at Mülheim City Hall contributes significantly to its character. The building’s historic architecture and cultural significance form an elegant backdrop for a fair devoted to time-honored distillation practices and modern spirits innovation. Music, conversation, and exploration blend harmoniously throughout the venue’s halls, enhancing the social and sensory experience. By rooting the expo in a place with such heritage, the organizers subtly underscore the deep cultural connections that distilled beverages hold across generations.

This combination of tradition and modernity resonates strongly with visitors. The expo not only offers tastings but also a chance to participate in a living culture of craftsmanship and enjoyment. People return each year not simply to try new products but to reconnect with producers, revisit favorite discoveries, and experience the sense of community that the event fosters.

A Must-Visit Event for Spirits Enthusiasts and Hospitality Professionals

In its entirety, AQUAVITAE stands as a vital event for anyone passionate about spirits or working within the hospitality industry. Its comprehensive range of products, strong educational focus, and welcoming atmosphere make it a unique meeting point for professionals and enthusiasts alike. By bridging innovation with tradition, the expo reflects the evolving nature of spirit production while honoring its cultural heritage.

For visitors, AQUAVITAE is not just an annual event it is a place to learn, taste, and be inspired. Its thoughtful organization, diverse exhibitors, and memorable experiences ensure that it remains a highlight on the regional spirits calendar and a celebration of the enduring allure of the “Water of Life.”

WINE AND OLIVE PRODUCTION EXHIBITION

The Wine and Olive Production Exhibition stands out as a premier event for professionals in the wine and olive oil industries. Held biennially at the prestigious Cape Town International Convention Centre, this international trade show serves as a vital platform for industry experts, manufacturers, suppliers, and enthusiasts to explore the latest advancements in wine and olive production.

This exhibition attracts a diverse range of participants, including local and international attendees, providing a comprehensive showcase of products and services from various sectors. These include wine and spirits, viticulture and enology, food processing, arboriculture, horticulture, as well as catering and hospitality. The event’s broad scope ensures that it offers valuable insights and solutions across different aspects of the industry.

Exhibitors present cutting-edge technologies, innovative equipment, and advanced machinery that are transforming the fields of wine and olive production. Beyond the exhibits, the event features a rich program of presentations and discussions led by industry experts. Topics cover current market trends, production methodologies, and sustainability practices, offering attendees the chance to stay abreast of the latest developments and best practices.

The Wine and Olive Production Exhibition is also a significant networking hub. It provides an exceptional opportunity for winemakers, olive farmers, distributors, and other professionals to connect, collaborate, and explore new business prospects. The event fosters meaningful interactions and partnerships, helping participants to expand their professional networks and engage with industry leaders.

Held in Cape Town, the exhibition highlights a global perspective on the wine and olive oil industries, reflecting both local and international viewpoints. This focus enhances the event’s role as a major fixture in the global trade show calendar, offering valuable exposure and learning opportunities.

Overall, the Wine and Olive Production Exhibition is a must-attend event for anyone involved in the wine and olive oil sectors. It offers a unique platform for discovering the latest innovations, gaining industry insights, and building professional connections, making it an essential event for staying at the forefront of the industry.

Drink Japan

Drink JAPAN: A Toast to Innovation, Tradition, and Global Connection

Set against the backdrop of Japan’s deep-rooted beverage culture, Drink JAPAN returns this year to the renowned Makuhari Messe International Exhibition Hall in Chiba. As Japan’s largest B2B trade show for beverage, alcoholic beverage, and liquid food development and manufacturing, Drink JAPAN brings together a world of flavors, technologies, and partnerships under one roof.

From delicate sake brewed with generations of craftsmanship to cutting-edge beverage processing machines, the event is a unique convergence of artistry, science, and business. It's more than just a trade show it’s a dynamic celebration of tradition meeting innovation in the Japanese beverage landscape.

The Essence of Drink JAPAN: Where Culture Meets Commerce

Drink JAPAN stands out not only for its impressive scale but for its balanced approach: honoring Japan’s beverage heritage while driving the industry forward with technology and global collaboration.

What makes Drink JAPAN special?

A comprehensive showcase of Japan’s beverage sector from traditional sake to the newest soft drink innovations

Cutting-edge manufacturing and development technologies for liquid food and drink

Educational seminars and technical workshops led by industry leaders

A thriving platform for international buyers, suppliers, and distributors

Whether you're a distributor looking to introduce premium Japanese drinks to your home market, a startup exploring beverage R&D, or a connoisseur with a deep love for Japanese flavors—Drink JAPAN has something to offer.

A Journey Through Japan’s Vibrant Beverage Scene

One of the highlights of the show is its immersive approach to Japanese beverage culture. The event features a curated selection of products that represent both regional authenticity and modern flair.

What’s on Display?

Visitors can explore and taste a variety of beverages, including:

Sake and Shochu – Honoring centuries-old brewing traditions

Craft Beer and Local Spirits – Showcasing Japan’s growing interest in microbreweries and artisanal production

Functional and Health Drinks – Tapping into consumer demand for wellness-focused beverages

Unique Soft Drinks and Teas – Offering everything from yuzu sodas to matcha elixirs

Tasting sessions, often guided by knowledgeable producers, provide attendees with the context, history, and craftsmanship behind each sip. It’s a sensory experience that brings the culture of Japanese beverages to life.

Business Beyond Borders: The Power of Networking at Drink JAPAN

While the event celebrates flavors and traditions, its core mission remains business-driven. As Japan’s premier beverage industry platform, Drink JAPAN acts as a hub for global trade and innovation.

Key business features of the event include:

Technology Showcase – Equipment and solutions for beverage R&D, production, packaging, and quality control

Buyer–Supplier Matchmaking – Pre-arranged B2B meetings for productive and purposeful conversations

Export & Import Support Booths – For international players seeking to enter or expand in the Japanese market

Industry Seminars – Featuring speakers on market trends, sustainability, automation, and product development

These business-focused areas allow Drink JAPAN to serve everyone from engineers and product developers to C-suite executives and global distributors.

Innovation on Tap: Latest Trends and Tech Shaping the Beverage Industry

The beverage world is rapidly evolving, and Japan is at the forefront of this transformation. Drink JAPAN places a strong emphasis on innovation in beverage production, sustainability, and functionality.

Industry Trends Covered at Drink JAPAN

Automation and Smart Manufacturing: Robotics, AI integration, and IoT solutions for beverage factories

Eco-Friendly Packaging: Bio-based plastics, recyclable materials, and minimal-waste designs

Functional Beverages: Products enriched with vitamins, herbs, and superfoods

Sustainability in Brewing: Energy-efficient equipment and water-saving solutions for producers

By featuring a wide range of technologies and case studies, the exhibition empowers companies to adapt, evolve, and thrive in a highly competitive market.

For Whom is Drink JAPAN Designed?

This event is crafted for professionals across every link in the beverage production and distribution chain. It’s a meeting ground for decision-makers and innovators who share a vision for the future of beverages.

Attendees include:

Beverage manufacturers and developers

Importers, exporters, and global distributors

Equipment and technology providers

Supermarket and retail chain buyers

R&D and quality control professionals

Food service and hospitality leaders

Whether you're looking to source ingredients, invest in processing technology, or explore licensing partnerships, Drink JAPAN offers the scale and diversity to help you meet your goals.

Tradition with a Modern Twist: A Cultural Celebration

Amid the serious business, Drink JAPAN never forgets the cultural significance of beverages in Japan. The fair offers not just products, but stories tales of local breweries founded in the Edo period, or new companies combining ancient fermentation with modern biotech.

Interactive features include:

Live brewing demonstrations

Masterclasses on sake tasting and pairing

Cultural exhibits on regional drink-making traditions

This dimension of the show makes it more than a trade fair it’s a living museum and a think tank rolled into one, where heritage and high-tech harmoniously coexist.

Why You Should Attend Drink JAPAN

In a world where beverage trends change rapidly, and consumers crave authenticity and innovation in equal measure, Drink JAPAN is perfectly positioned to deliver both.

Whether you're seeking the next global beverage trend, scouting innovative production equipment, or building international partnerships, this trade show offers unmatched opportunities. And for those simply passionate about the world of drinks be it craft sake or high-tech health beverages Drink JAPAN is a celebration you don’t want to miss.

VS Pack

VS Pack: Bridging Packaging Innovation and the Wines & Spirits Industry

VS Pack is a dynamic and professional tradeshow that uniquely connects two vital worlds: packaging innovation and the Wines & Spirits sector. This specialized event is designed to foster meaningful business relationships, spark new ideas, and showcase cutting-edge packaging solutions tailored specifically for the beverages industry. Over the course of three days, VS Pack offers an exceptional platform where exhibitors and visitors come together to explore opportunities, learn from industry experts, and expand their professional networks.

Whether you are a packaging manufacturer, contract packer, or part of a design or communication agency, VS Pack welcomes you to present your solutions to a qualified audience eager to discover innovations in packaging that enhance branding and product appeal in the highly competitive wines and spirits market.

A Unique Platform for Business Growth and Networking

VS Pack’s core strength lies in its ability to bring together a focused audience of decision-makers and professionals who are deeply involved in the packaging and beverage industries. The event is tailored to create multiple touchpoints where exhibitors can connect with buyers, partners, and collaborators.

Key features of the event include:

Direct business opportunities to increase sales and generate new leads

Extensive networking sessions fostering partnerships within the packaging and wines & spirits ecosystems

Access to qualified visitors who are actively seeking innovative packaging solutions

International visibility through a wide-ranging promotion campaign before and during the event

Free entry for visitors upon registration, encouraging a broad and diverse audience

This makes VS Pack not only a showcase for products and services but also a thriving marketplace for building relationships and closing deals.

Who Should Exhibit at VS Pack?

VS Pack is inclusive and broad-reaching, welcoming exhibitors from various sectors within the packaging and beverage supply chain. If your business operates in one of the following areas, this tradeshow offers a valuable platform to grow your presence:

Packaging manufacturers specializing in bottles, closures, labels, and decorative packaging

Contract packers and co-packers providing tailored packaging services for wines and spirits

Design and branding agencies offering creative and communication solutions to elevate product appeal

Material suppliers and technology providers innovating in sustainable packaging and production efficiency

Logistics and supply chain specialists supporting packaging delivery and management

Each of these sectors benefits from exposure to an audience actively seeking solutions that blend functionality, aesthetics, and sustainability to meet evolving market demands.

Conferences and Expert Insights

Beyond exhibitions and networking, VS Pack hosts a series of conferences and workshops led by industry leaders and experts. These sessions dive into crucial trends and challenges affecting packaging in the wines and spirits sector.

Conference themes typically include:

Innovations in sustainable packaging and eco-friendly materials

Branding and design strategies that capture consumer attention

Regulatory considerations and compliance in beverage packaging

Advances in packaging technology and automation

Market trends shaping consumer preferences and demand

Participating in these sessions allows attendees to gain fresh perspectives, identify new growth areas, and stay ahead of industry developments.

Maximizing Your Presence at VS Pack

Exhibitors at VS Pack enjoy numerous benefits designed to maximize their exposure and impact:

Pre-show marketing and promotions across international platforms and industry channels

Access to a qualified visitor database to target potential clients effectively

Opportunity to showcase innovations through live demos and product displays

Networking lounges and meeting areas to conduct business discussions comfortably

Participation in panel discussions or sponsored events to highlight expertise and thought leadership

These carefully curated elements ensure that exhibitors can build meaningful connections and generate measurable business results.

VS Pack as a Gateway to Innovation and Business Success

VS Pack offers an unparalleled opportunity to bridge the worlds of packaging innovation and the wines & spirits industry, creating a fertile environment for growth, discovery, and collaboration. Whether you are looking to launch new packaging solutions, find partners, or gain industry insights, this tradeshow provides a targeted and efficient platform to achieve your goals.

With free access for visitors upon registration and a comprehensive program of exhibitions and conferences, VS Pack is a must-attend event for professionals seeking to innovate and excel in the competitive beverages market.

Fi Europe & Hi Europe

Fi Europe & Hi Europe: The Global Hub for Food and Beverage Innovation

The rapidly evolving food and beverage sector demands constant innovation, and Fi Europe & Hi Europe stands at the forefront of this transformation. Set to take place at the Paris Expo Porte de Versailles, this premier global food ingredients event promises to be an unparalleled gathering of the world’s leading food and beverage suppliers, buyers, R&D experts, and production specialists all united under one roof.

Uniting Industry Leaders and Innovators for a Competitive Edge

Fi Europe & Hi Europe is much more than a trade show; it is a dynamic platform where groundbreaking ideas meet cutting-edge technologies. With over 1,500 exhibitors expected, attendees have the rare chance to explore a comprehensive range of food and beverage ingredients, innovative solutions, and production technologies designed to shape the future of the industry.

The event provides:

Access to a diverse portfolio of ingredients from natural extracts to functional additives

Demonstrations of the latest advancements in food technology and processing

Opportunities to connect with R&D specialists focused on sustainability, health, and nutrition

This unique convergence empowers industry players to source new materials, refine product formulations, and stay ahead of market trends.

Driving Innovation Through Collaboration and Knowledge Sharing

At its core, Fi Europe & Hi Europe thrives on fostering collaboration and knowledge exchange. The event’s broad spectrum of participants includes:

Food and beverage manufacturers eager to discover novel ingredients

Research and development experts pushing the boundaries of food science

Production specialists optimizing manufacturing efficiency and quality

Buyers seeking reliable suppliers to meet consumer demands

Through workshops, panel discussions, and live demonstrations, attendees gain valuable insights into emerging trends like plant-based ingredients, clean labeling, and health-driven formulations. These knowledge-sharing sessions help businesses innovate with confidence, backed by expert guidance.

A Global Marketplace with a Local Touch

Paris, as a vibrant and accessible international hub, provides the perfect setting for Fi Europe & Hi Europe. The event attracts visitors and exhibitors from across continents, creating a truly global marketplace. This diversity not only enriches networking opportunities but also encourages cross-border collaborations that push the food and beverage industry forward.

Attendees can expect to:

Build strategic partnerships with global suppliers and buyers

Discover tailored ingredient solutions catering to diverse consumer preferences

Gain insights into regulatory developments and market dynamics in various regions

This global-local blend ensures that businesses are well-positioned to compete on an international scale while responding to specific regional needs.

Shaping the Future of Food and Beverage

With the world’s food landscape continuously shifting due to changing consumer behaviors, regulatory pressures, and sustainability goals, Fi Europe & Hi Europe serves as a beacon for the industry’s future direction. By bringing together the most influential stakeholders, the event fuels innovation, enhances product quality, and accelerates market growth.

Whether you are looking to launch a new product, improve existing formulations, or connect with top-tier suppliers, Fi Europe & Hi Europe offers the insights and opportunities needed to excel in a competitive environment.

Fi Europe & Hi Europe is more than just an exhibition it is where innovation meets opportunity. Join thousands of professionals at the Paris Expo Porte de Versailles to be part of a global movement redefining the food and beverage industry.

China International Wine & Food Fair

The China (Anhui) International Wine & Food Fair is not just an event; it is a cornerstone of the food and beverage industry in both China and the wider global marketplace. As one of the earliest and most well-established B2B exhibitions, this fair has become a critical meeting point for professionals seeking to explore, invest, and expand within the dynamic and fast-growing Chinese markets, particularly in Anhui and East China. Over the years, the fair’s scale has grown exponentially, and its reputation for offering practical, real-world industry experience has cemented it as a leading exhibition within the global food and beverage sector.

What makes the fair truly stand out is its deep integration into the local economic and industrial fabric of Anhui. For over a decade, Zhongmao Group, with its long-standing experience in the alcohol and food industry, has been a major force in shaping the fair into what it is today. Their expertise and influence in Anhui have been pivotal in ensuring that the event remains at the forefront of industry innovation and a critical opportunity for global and local businesses to connect and thrive. It’s not merely an exhibition; it’s a powerful platform for driving economic development, fostering international collaborations, and stimulating investment in the region.

The fair’s sheer scale and reach are unparalleled. Spanning an exhibition area of more than 770,000 square meters, the event welcomes a staggering number of exhibitors, including some of the world’s most prestigious wine producers, food companies, and service providers. It’s an environment buzzing with energy and opportunity, where thousands of businesses converge to network, strike deals, and explore new markets. More than 1.03 million professional visitors come to the fair each year, drawn not only by the chance to engage with exhibitors but also to learn from the wealth of knowledge shared through its wide array of seminars, forums, and themed activities.

These interactive activities are a hallmark of the fair, adding a level of depth and value to the experience that extends far beyond the typical trade show. For example, summit forums bring together key industry leaders, experts, and innovators to discuss emerging trends, challenges, and opportunities in the food and beverage sectors. These forums are a breeding ground for ideas, partnerships, and solutions that help shape the future of the industry both in China and globally. This commitment to education and engagement sets the fair apart from other exhibitions and makes it a vital event for anyone serious about the food and beverage business.

Over the years, the fair has facilitated a staggering 50.5 billion yuan in transactions, which speaks volumes about its effectiveness as a marketplace for business. It is a place where deals are made, partnerships are formed, and industry trends are born. The fair has proven time and time again that it is not only a vital part of China’s food and beverage trade but a key player on the global stage as well. As an event that consistently attracts thousands of exhibitors and buyers from around the world, it has fostered an ecosystem of growth and innovation that benefits everyone involved.

Furthermore, the China (Anhui) International Wine & Food Fair has earned a prestigious certification from the Global Exhibition Industry Association (UFI), cementing its place as one of the top-tier exhibitions worldwide. This recognition affirms its status as a world-class event that continues to shape the future of the food and beverage industry. Being part of UFI’s global network means that the fair adheres to the highest standards of organization and operation, ensuring that both exhibitors and visitors receive exceptional value and experience.

The fair has become more than just a marketplace—it is a cultural event, a celebration of the diverse culinary traditions from around the world, a place where innovation meets heritage, and where the world of food and drink comes to life. From wine to spirits, from gourmet foods to cutting-edge food technologies, every corner of the exhibition hall offers something unique, reflecting the ever-evolving nature of the global food industry. 

Looking ahead, the China (Anhui) International Wine & Food Fair shows no signs of slowing down. As it continues to grow and evolve, it will undoubtedly remain one of the most significant platforms for businesses to reach Chinese consumers, connect with industry peers, and explore opportunities in one of the world’s most promising markets. It’s a fair that continues to redefine what a trade exhibition can be, offering not just products and services, but an experience that drives the global food and beverage industry forward.