Catering & Food Services Eventos em İstanbul
Vendist
The VENDIST exhibition in Istanbul has become a crucial meeting point for companies shaping the future of vending machines, self-service technologies, and user-experience solutions. With its strategic location at the crossroads of continents, Istanbul connects Europe, the Middle East, North Africa, and Central Asia, allowing the event to attract an audience far broader than a typical industry fair. VENDIST’s influence has grown each year, making it an essential gathering for brands that want to showcase innovations, explore new partnerships, and build visibility in global markets. The 2025 edition, held as part of the ATRAX – VENDIST framework, demonstrated just how powerful this event has become for the international vending and automated services ecosystem.
A global platform built on geographic advantage and industry demand
Istanbul’s role as a global hub contributes significantly to the success of VENDIST. Its accessibility encourages companies from dozens of countries to send representatives, creating a multicultural business environment where conversations flow naturally. This diversity also ensures that exhibitors interact with buyers who represent a variety of market needs from high-tech vending solutions for urban centers to self-service systems tailored to hospitality, transportation, or retail environments in emerging markets.
The 2025 exhibition welcomed 18,636 professional visitors from 83 countries, a result that highlights the event’s international impact. For many exhibitors, this meant interacting not only with local partners but also with decision-makers seeking modern solutions to improve service quality, efficiency, or customer engagement in their respective regions. This global presence strengthens the fair’s position as a gateway for brands wanting to expand beyond Türkiye and position themselves in competitive international markets.
Visitors often describe the fair as a place where technological innovation meets practical implementation. While exhibitors showcase machines and digital service solutions, the real value emerges from detailed discussions about consumer behavior, maintenance strategies, cashless payment systems, and the integration of new technologies into everyday service experiences.
Diverse solutions shaping the future of automated services
Inside the exhibition halls, companies demonstrate how vending and self-service systems are evolving to meet modern expectations. Attendees have the chance to explore machines equipped with smart sensors, touchless payment features, dynamic inventory management tools, interactive user interfaces, and energy-efficient components. These technologies reflect broader global trends emphasizing convenience, hygiene, and user satisfaction.
Exhibitors often highlight their newest developments, showcasing practical applications designed for different industries. This variety ensures that the fair remains relevant for sectors as diverse as food and beverage, transportation hubs, office environments, entertainment venues, and healthcare facilities.
innovations that improve machine durability and reduce operational costs;
digital payment systems that enhance speed and security;
solutions for integrating vending machines with mobile apps;
automated retail units tailored for niche product categories.
The diversity of these offerings makes VENDIST an event where visitors can see not only the latest products but also how different technologies come together to form comprehensive service ecosystems.
Networking that supports long-term business growth
Beyond the exhibition floor, VENDIST has become known for its ability to facilitate valuable networking opportunities. Professionals attending the event often state that face-to-face discussions at VENDIST help them better understand industry needs and accelerate decision-making. The presence of both established companies and emerging innovators creates a balanced environment where partnerships can form across different scales of operation.
The fair’s international character enhances this effect. Its visitors come from countries with varying levels of market maturity, encouraging knowledge exchange between those who lead in advanced automation solutions and those seeking to modernize their service infrastructure. This open dialogue adds depth to the networking experience and helps shape new strategies that companies can implement after the event.
Conversations that inspire innovation and collaboration
The discussions taking place at VENDIST tend to extend well beyond basic business introductions. Participants share insights, compare market realities, and explore ways to adapt automated services for diverse cultural and economic contexts.
Among the most common themes discussed at the event are:
improving machine connectivity through IoT technologies;
understanding consumer expectations for faster, more intuitive self-service;
expanding product portfolios to fit changing purchasing habits;
enhancing maintenance efficiency using predictive tools;
strengthening distribution and support networks across regions.
These exchanges help both exhibitors and visitors refine their strategies and develop ideas that strengthen their presence in competitive markets.
A growing force in the vending and self-service technology landscape
VENDIST continues to play a significant role in shaping the direction of the vending and automated service sectors. Its combination of exhibitions, technological demonstrations, and rich networking opportunities creates an environment that supports meaningful growth for brands of all sizes. Exhibitors gain exposure far beyond Türkiye’s borders, while visitors discover technologies that help them upgrade and modernize their operations.
The 2025 edition’s impressive turnout 18,636 visitors representing 83 countries demonstrates the event’s expanding influence and its ability to attract a truly global professional audience. As automated services become more integrated into modern life, VENDIST provides the platform necessary to discuss, develop, and refine the solutions that will define the sector’s future.
With its strong international reach and commitment to innovation, VENDIST remains not just a trade fair, but a key driver of growth for the global vending, self-service technology, and user-experience industries.
HOSTECH by TUSID
HOSTECH by TUSID as a Global Platform for Innovation in the HORECA Industry
HOSTECH by TUSID has become one of the most influential and specialized meeting points for the global HORECA industry, drawing professionals from hotels, restaurants, cafés, patisseries, and related sectors. Held biennially at the TÜYAP Fair and Congress Center in Istanbul, the event provides a forward-looking, technology-driven environment where industry experts explore ideas that shape the future of hospitality. Organized by TÜYAP Tüm Fuarcılık Yapım A.Ş., one of Turkey’s most experienced trade fair organizers, the event reflects decades of expertise in creating meaningful industry gatherings. HOSTECH’s strong reputation stems not only from its scale but also from its strategic positioning: it is the largest fair of its kind in Turkey and the second-largest HORECA exhibition in Europe, making it a vital point of reference for both domestic and international markets.
A Comprehensive Showcase of Hospitality Technologies and Professional Equipment
One of the defining qualities of HOSTECH is the range of solutions presented across its exhibition halls. The fair places industrial kitchen technologies at the center of attention, featuring systems that improve efficiency, safety, and overall workflow. Alongside them, visitors encounter advanced coffee systems, highly specialized bakery and patisserie equipment, and professional tools tailored to the demanding needs of large-scale food production. This combination reflects the fair’s commitment to covering not only the creative side of gastronomy but also the technical and operational foundation that makes successful hospitality businesses possible.
Beyond kitchen innovation, the exhibition highlights laundry technologies, textiles, climate and ventilation systems, lighting solutions, and hotel furniture designed to enhance guest comfort. The fair also addresses crucial operational needs with safety and fire protection systems, digital cash registers, and modern payment tools. Together, these elements create a holistic overview of the HORECA environment, allowing professionals to compare and evaluate solutions that will shape how their businesses operate in the coming years.
Key Industry Segments Represented at the Fair
Visitors can explore a wide array of specialized categories that mirror the complexity of the hospitality sector:
Industrial kitchen and cooling technologies
Coffee machines and beverage preparation systems
Bakery and patisserie equipment
Laundry and hygiene technologies
Hotel furniture, decoration, lighting, and textiles
Climate control, ventilation, and safety solutions
Digital POS and payment systems
Architecture, planning, and contracting services
This diverse selection helps decision-makers build a complete understanding of the tools available for optimizing both guest experience and internal efficiency.
A Center of Knowledge, Inspiration, and Technological Progress
HOSTECH is more than an exhibition it is a dynamic hub for industry knowledge. With Turkey’s tourism sector expanding rapidly, the pressure to adopt innovative technologies grows each year. The fair responds to this demand by offering an environment where companies can present cutting-edge ideas, test new concepts, and receive direct feedback from experienced professionals. Visitors benefit from exposure to emerging systems, smarter workflows, and solutions inspired by the unique challenges of high-paced hospitality environments.
Educational sessions, expert exchanges, and practical demonstrations help attendees deepen their insight into industry trends. Discussions often revolve around digitalization, sustainability, safety standards, and the growing need for automation within hospitality operations. These interactions contribute to the fair’s status as not just a marketplace but a development engine for the entire industry.
Attendees frequently focus on:
Learning about new technologies that improve operational efficiency.
Meeting suppliers to discuss tailored solutions for specific business models.
Exploring ideas for expanding into new markets or updating existing facilities.
This mix of inspiration and practical guidance supports both newcomers and experienced professionals.
Istanbul’s Strategic Role in Connecting Markets and Cultures
The significance of HOSTECH is strengthened by Istanbul’s geographical and cultural position. Serving as a bridge between Europe and Asia, the city offers easy access for visitors from multiple regions, including the Middle East, the Balkans, Central Asia, and Western Europe. Its global reach makes it a natural meeting point for suppliers and buyers who want to expand their networks in an international context.
Istanbul is also a major production and innovation center for the Turkish HORECA supply chain. Many manufacturers, engineering firms, and service providers operate in or near the city, creating an ecosystem that complements the fair. This makes the event not only a showcase of products but also a window into the broader economic and technological capabilities of Turkey’s hospitality industry—offering foreign visitors insights that go far beyond the exhibition itself.
Opportunities for Turkish and International Businesses
For Turkish companies, HOSTECH represents a strategic opportunity to demonstrate innovative strength, expand their export portfolio, and build international partnerships. The fair’s global reach helps local businesses align their products with internationally recognized standards while gaining visibility among buyers from multiple continents. On the other hand, international exhibitors and visitors benefit from exposure to one of the most diverse and dynamic hospitality markets in the region.
The variety of solutions presented at the event enables businesses to strengthen their competitive position, evaluate trends, and identify growth opportunities. Whether companies seek premium equipment, sustainable systems, or digital tools, HOSTECH brings together all aspects of the industry, making it an essential event for long-term strategic planning.
Why HOSTECH by TUSID Remains a Cornerstone of the HORECA Sector
HOSTECH by TUSID continues to maintain its influence because it seamlessly integrates innovation, business exchange, and strategic insights. Its holistic presentation of the hospitality industry allows participants to grasp both immediate needs and long-term trends. The fair’s scale, combined with its educational value and the international reach of Istanbul, ensures that it remains a cornerstone event for professionals who want to stay ahead in an increasingly competitive market.
For many, HOSTECH is not merely a trade fair it is a meeting place that inspires transformation, encourages collaboration, and showcases how the future of hospitality is taking shape. With each edition, the fair reaffirms its role as a leader in the world of HORECA, supporting businesses in embracing innovation and expanding their global presence.
