BeautyEurasia
BeautyEurasia: A Dynamic Hub for Global Cosmetics and Beauty Trade
BeautyEurasia, the International Cosmetics, Beauty, and Hair Exhibition, is more than just a trade show it’s a cornerstone of the beauty industry in the Eurasia region. Held annually in Istanbul, this highly anticipated event has firmly positioned itself as one of the most influential commercial platforms for professionals in cosmetics, personal care, and hair care sectors.
Organized by ICA Events, BeautyEurasia attracts exhibitors, buyers, suppliers, and industry experts from across the globe. With a consistently growing international footprint, the exhibition has become the gateway into the Eurasian beauty market, fostering meaningful connections and business opportunities.
A Strategic Gateway to the Eurasian Market
Set against the backdrop of Istanbul Turkey’s dynamic economic and cultural hub BeautyEurasia offers a unique convergence of East and West. This event plays a vital role in Turkey’s positioning as a key player in global beauty trade.
In the most recent edition, the exhibition welcomed:
467 Exhibitors from across Europe, Asia, the Middle East, and North Africa
16,683 Visitors from 116 countries
Representation from a wide range of sectors, including skincare, cosmetics, personal care, salon equipment, and hair products
These figures highlight the event’s remarkable international reach and its capacity to foster both local and global business partnerships.
Uniting All Sectors of the Beauty Industry
One of the strengths of BeautyEurasia is its comprehensive coverage of the cosmetics and personal care sectors. This diversity ensures that professionals from all corners of the industry find relevant content, products, and contacts.
Exhibitors and attendees can explore innovations across:
Skincare and anti-aging products
Decorative cosmetics and makeup lines
Haircare treatments and salon equipment
Organic and natural beauty solutions
Fragrances and body care
Packaging, raw materials, and private label services
This all-inclusive approach makes BeautyEurasia one of the most well-rounded B2B exhibitions in the industry, attracting a variety of stakeholders from both small startups and global giants.
Highlights That Make BeautyEurasia Stand Out
Unlike standard exhibitions, BeautyEurasia curates a show experience that is both commercially impactful and rich in professional value. Attendees don’t just walk the floor they engage, learn, and connect in meaningful ways.
Here are some of the key features that elevate the event:
Hosted Buyer Program: Carefully selected international buyers are invited to meet with exhibitors in scheduled, pre-arranged B2B meetings maximizing lead generation and business potential.
Product Launches and Demonstrations: Companies take advantage of the international spotlight to unveil new products, packaging solutions, or rebranded offerings.
Trend Talks and Presentations: Industry experts present insights on consumer behavior, ingredient innovation, regional market dynamics, and sustainability.
Networking Zones: Designed for spontaneous interaction and informal meetings, these areas foster organic connections among beauty professionals.
Live Demos and Showcases: Attendees can see products in action from makeup tutorials to skin analysis and hair transformations.
These elements make BeautyEurasia not just an exhibition, but a complete industry experience.
Business, Beauty, and Beyond: The True Value of Participation
For many professionals, BeautyEurasia is not just about visibility it’s about growth and collaboration. The event creates a multi-directional platform where brands, distributors, retailers, formulators, and buyers can create synergies that last well beyond the exhibition days.
Benefits for Exhibitors:
Expand brand presence in Turkey and across Eurasia
Connect with qualified buyers from emerging and mature markets
Launch and promote new product lines
Gain exposure to media and influencers within the region
Explore export and distribution channels
Benefits for Visitors:
Discover new products and solutions not yet available in their local markets
Network with industry leaders and decision-makers
Identify suppliers for white-label or custom manufacturing
Stay up to date with trends in ingredients, packaging, and formulations
Learn from experts and get inspired by global beauty movements
Whether you’re launching a startup brand or representing a major label, the event offers the perfect environment for strategic expansion and informed decision-making.
Istanbul: The Ideal Backdrop for International Trade
Hosting the event in Istanbul adds another layer of value. As a vibrant metropolis that bridges Europe and Asia, the city naturally reflects the diversity and energy of the beauty market itself.
Visitors attending BeautyEurasia often take advantage of their trip to explore Istanbul’s historic landmarks, modern infrastructure, and globally connected business scene. The city’s accessibility, hospitality, and strategic location make it a natural choice for a regional trade show with global ambition.
A Promising Future for Eurasian Beauty
BeautyEurasia’s success is not just measured in numbers but in impact. Over the years, it has helped hundreds of brands find new markets, empowered professionals to grow their businesses, and shaped the future of beauty in a region that continues to rise in importance.
Its growing international relevance and continued support from industry organizations make it clear: BeautyEurasia is not just an event it’s an opportunity.
As the cosmetics industry evolves with trends like sustainability, inclusivity, digital transformation, and wellness convergence, BeautyEurasia will continue to serve as a compass for innovation and partnership in the Eurasian beauty landscape.
Cosmetics & Home Care Ingredients
Cosmetics & Home Care Ingredients: A Strategic Exhibition for the Chemical and Beauty Industries
The Cosmetics & Home Care Ingredients Exhibition has become one of the most essential gatherings in the chemical industry’s calendar, offering a targeted platform for professionals in the Cosmetics, Personal Care, Detergent, and Home Care Products sectors. First launched as an independent event in 2015, the exhibition has since established itself as a key meeting point for suppliers, manufacturers, and innovators in Turkey and beyond, especially those with an eye on export opportunities in the Middle East and Iranian markets.
As the global beauty and home care sectors face varying levels of growth, Turkey’s strategic geographic location and dynamic market continue to attract international attention. This exhibition is not just a trade fair—it’s a hub for business development, innovation, and strategic expansion.
A Comprehensive Display of Raw Materials, Fragrances, and Packaging Solutions
The Cosmetics & Home Care Ingredients Exhibition is designed to offer an all-encompassing view of the value chain within cosmetics and home care product manufacturing. Exhibitors come from across the globe, showcasing everything from foundational raw materials to cutting-edge fragrances and packaging technologies.
Visitors can explore:
Active ingredients and base raw materials for cosmetic formulations
Essential oils and synthetic fragrances for personal care and cleaning products
Surfactants and emulsifiers for detergent and soap production
Preservatives, thickeners, and stabilizers
Innovative packaging solutions with sustainable options
Lab testing, R&D services, and contract manufacturing providers
Whether you’re formulating a luxury skincare line or launching a new eco-conscious household cleaner, the exhibition connects attendees with the tools and technologies they need to scale with quality and efficiency.
Turkey’s Unique Position in a Shifting Global Market
Globally, the cosmetics and home care industry has seen fluctuating growth rates since 2013, particularly in more mature markets where consumer demand has leveled off. However, Turkey has defied this trend, recording a steady expansion in both domestic demand and international exports.
Several factors contribute to Turkey’s strategic importance:
Proximity to rapidly growing markets such as Iran, Iraq, and the GCC countries
Established chemical industry infrastructure supporting raw material production
Skilled labor force and competitive manufacturing costs
Strong logistics and export capabilities
Government initiatives to encourage trade show participation and exports
The Cosmetics & Home Care Ingredients Exhibition reflects this momentum, acting as a launchpad for Turkish companies looking to access international markets and for global businesses eager to establish partnerships in the region.
Building Strategic Business Connections and Market Expansion
One of the greatest advantages of the event is its ability to foster direct B2B engagement. Exhibitors and visitors range from R&D chemists to marketing directors, sourcing agents to entrepreneurs. The structured environment and targeted audience make it easier to forge new relationships and develop strategic supply chain networks.
Attendees benefit from:
One-on-one business meetings with local and international buyers
Product launches and demonstrations
Technical seminars covering regulatory updates and formulation trends
Market entry support for companies exploring regional expansion
Networking zones for informal exchange of ideas and contacts
This combination of technical expertise and commercial opportunity makes the event crucial for staying competitive in a rapidly evolving marketplace.
Spotlight on Innovation and Sustainability
Innovation remains at the core of the Cosmetics & Home Care Ingredients Exhibition. In response to increasing consumer demand for clean, green, and functional products, many exhibitors present the latest in eco-friendly, biodegradable, and performance-boosting solutions.
Key innovation themes featured:
Plant-based surfactants and bio-derived preservatives
Waterless formulations for both cosmetics and cleaning
Smart packaging solutions that reduce plastic use and enhance shelf appeal
Fragrance encapsulation technologies for longer-lasting scent
Advanced actives like peptides, ceramides, and probiotics
By spotlighting these advancements, the fair ensures that attendees stay ahead of both consumer expectations and regulatory requirements in increasingly sustainability-focused markets.
Educational Sessions and Technical Insights
Beyond the exhibition stands, the event features a strong conference and seminar program led by industry experts. These sessions are designed to provide both strategic and scientific insights into the ever-evolving cosmetics and home care markets.
Popular topics include:
Compliance and regulatory trends across the EU, Middle East, and Asia
Clean beauty standards and ingredient transparency
Formulation challenges in natural and hybrid products
Export strategy and international market entry
Consumer trend analysis in emerging markets
These knowledge-sharing opportunities make the exhibition an essential venue not only for procurement, but also for professional development and future-proofing your product lines.
Why You Should Attend the Next Edition
For professionals working in product development, sourcing, R&D, manufacturing, or brand management, attending the Cosmetics & Home Care Ingredients Exhibition is a strategic investment. The event brings the entire supply chain under one roof and offers a direct path to new partnerships, market insights, and technical solutions.
Key reasons to attend:
Source high-quality raw materials and ingredients
Explore sustainable packaging and fragrance innovations
Gain access to exclusive regional market data and contacts
Build partnerships with Turkish and international manufacturers
Attend expert-led workshops and technical briefings
Whether you're launching a new product, optimizing existing formulations, or expanding your distribution network, this expo delivers actionable value across every vertical of your business.
A Must-Attend Event for the Modern Cosmetics and Home Care Industry
As the global personal care and home cleaning industries continue to evolve, events like the Cosmetics & Home Care Ingredients Exhibition play a vital role in connecting innovation with opportunity. With its strong regional influence, forward-looking content, and high-quality exhibitors, the event is an essential platform for professionals who want to stay ahead in a competitive and increasingly sustainability-driven market.
For companies operating in or targeting the Middle East, North Africa, and Central Asia, the exhibition also provides a gateway to fast-growing markets and high-potential customer bases. If your business depends on the chemistry of beauty and care, this is a show you can’t afford to miss.
Beauty& Care Istanbul
A Beauty & Care em Istambul se estabeleceu firmemente como a principal exposição desse tipo na Turquia, oferecendo um espaço dinâmico para profissionais de vários setores, incluindo estética médica, cosméticos profissionais, cuidados com os cabelos, spa, bem-estar e fitness. O evento ganhou imensa popularidade devido à sua capacidade de reunir os mais recentes produtos, tecnologias e tendências que moldam as indústrias de beleza e cuidados. Esta exposição se destaca não apenas por seu tamanho, mas também por sua capacidade de unir uma gama diversificada de profissionais de todos os cantos do setor. De especialistas em beleza e esteticistas a médicos e maquiadores, a feira oferece uma oportunidade única para eles se encontrarem cara a cara com empresas que buscam novos mercados e empreendedores ansiosos por deixar sua marca.
Realizado no prestigiado Centro Internacional de Convenções e Exposições Lutfi Kirdar de Istambul, o evento se torna o centro para profissionais de beleza e cuidados que buscam se envolver com os mais recentes avanços do setor. Ele serve como uma plataforma crucial para networking, permitindo que os expositores se conectem com seu público-alvo, como gerentes de hospitais e clínicas, proprietários de centros de beleza, esteticistas, farmacêuticos e muito mais. Essa interação promove colaborações valiosas que podem levar a um crescimento significativo dos negócios na Turquia e internacionalmente.
A feira é organizada pela TG Expo, uma empresa proeminente que está na vanguarda da facilitação do comércio entre a Turquia e os mercados internacionais desde sua fundação em 2008. A TG Expo é reconhecida por seu papel como representante turca em várias feiras internacionais e pavilhões nacionais. Credenciada pelo Ministério da Economia da Turquia, a empresa desempenha um papel fundamental no apoio ao crescimento de empresas exportadoras e no aprimoramento dos esforços de desenvolvimento de negócios que contribuem para as economias nacional e global.
Beauty & Care é muito mais do que apenas uma exposição. É um poderoso catalisador de inovação e desenvolvimento nas indústrias de beleza e bem-estar. Com a participação dos principais participantes do setor, esta feira oferece aos expositores a chance não apenas de se manterem à frente das tendências emergentes, mas também de expandir seus horizontes de negócios conectando-se com profissionais com ideias semelhantes e clientes em potencial. Seja descobrindo técnicas de estética médica de ponta, explorando os mais recentes produtos de fitness e bem-estar ou aprendendo sobre novas tecnologias, Beauty & Care oferece uma experiência inestimável para todos os envolvidos. À medida que o evento continua crescendo, ele reafirma a posição de Istambul como líder global no setor de beleza e cuidados
BEAUTYISTANBUL
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BEAUTYISTANBUL, inaugurada em 2019, rapidamente se estabeleceu como uma importante feira comercial na indústria de beleza e cosméticos. Realizado anualmente no prestigiado ICC Istanbul Congress Center, este evento serve como uma plataforma vital para profissionais, compradores, tomadores de decisão e fabricantes de todo o cenário global de cosméticos. Sua localização estratégica em Istambul, uma cidade que une lindamente a Europa e a Ásia, aumenta seu apelo como um centro de redes internacionais e desenvolvimento de negócios.
A feira se distingue com uma ampla gama de produtos e serviços que refletem a diversidade e a inovação do setor de beleza. Os participantes podem explorar ofertas que abrangem cuidados profissionais com cabelo e pele, cuidados com bebês, perfumaria, cosméticos decorativos, bem como produtos de spa e bem-estar. Além disso, a exposição apresenta equipamentos e móveis essenciais para salões de beleza, tornando-a um destino único para profissionais de beleza. Segmentos notáveis, como cosméticos Halal, produtos naturais, marcas próprias e fabricação por contrato e itens vendidos sem receita médica (OTC), atendem às necessidades regionais e às especificidades culturais, enriquecendo ainda mais a experiência de expositores e visitantes.
Organizado pela Ipekyolu International Exhibitions Ltd., um participante experiente na arena de feiras comerciais, o BEAUTYISTANBUL mostra as últimas tendências e avanços tecnológicos do setor. O evento não apenas facilita as interações face a face, mas também promove um ambiente dinâmico de aprendizado e colaboração entre os participantes.
Um aspecto particularmente inovador do BEAUTYISTANBUL é sua plataforma on-line interativa, que permanece acessível o ano todo. Essa extensão digital permite que os expositores apresentem seus produtos além do evento físico, visualizem os perfis dos compradores e se conectem diretamente com os visitantes, garantindo oportunidades contínuas de desenvolvimento de negócios muito depois da conclusão da feira.
O evento atrai um público diversificado, incluindo fabricantes de cosméticos, atacadistas e representantes de salões de beleza, todos ansiosos para explorar as últimas ofertas e tendências do mercado. O Centro de Congressos ICC Istanbul, localizado no coração da cidade, combina instalações de última geração com a rica herança cultural e hospitalidade de Istambul, criando uma atmosfera convidativa para todos os participantes.
Em última análise, BEAUTYISTANBUL não é apenas uma feira comercial; é um encontro essencial para especialistas do setor que promove o turismo e os negócios locais, oferecendo oportunidades incomparáveis de networking e crescimento. À medida que continua evoluindo, a feira solidifica sua posição como pilar da indústria da beleza, conectando profissionais e promovendo a inovação em uma das cidades mais vibrantes do mundo
