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CASTELLER SCHLOSSPARKTAGE

maio 14, 2026 - maio 17, 2026

Castell Castle Park Days: A Celebration of Sophisticated Living

Every year, the gates of Castell Castle open to welcome visitors for the Castell Castle Park Days, held traditionally over the extended Ascension Day weekend from Thursday to Sunday. Set within the historic grounds of the castle, the event creates a distinctive fair dedicated to elegance, culture, and lifestyle, offering an inspiring blend of exhibitions, lectures, and activities for all ages.

The castle park transforms into a vibrant stage where a curated selection of exhibitors presents the finest in gardening, culinary arts, fashion, décor, and craftsmanship. Visitors can stroll through the grounds, gather inspiration for their own homes and gardens, and discover exclusive products unavailable elsewhere. This immersive experience combines the atmosphere of a sophisticated marketplace with the charm of a historic landmark, creating an event unlike any other.

Curated Exhibitions and Inspiring Experiences

At the heart of the Castell Castle Park Days is a dedication to quality and style. Exhibitors showcase products that reflect artistry, creativity, and innovation, inviting visitors to explore a variety of lifestyle trends.

Gardening and Landscape Design: Expert advice, rare plants, and garden accessories.
Culinary Delights: Local specialties, artisanal products, and gourmet experiences.
Fashion and Accessories: Unique clothing collections and handcrafted accessories.
Arts and Crafts: Decorative art, bespoke furniture, and handcrafted décor items.

Beyond browsing, attendees can engage with experts during lectures and guided tours, deepening their knowledge of gardening, craftsmanship, and historical traditions.

Wine and Winemaking Experiences

A highlight of the fair is the newly designed Vinothek, which takes center stage during the festivities. Guests can explore the wines of the Princely Castell Estate, sampling exquisite vintages and learning through sensory seminars that enhance the understanding of wine tasting. The event offers an immersive journey into the rich winemaking heritage of Castell, combining education, enjoyment, and appreciation for fine wine.

Wine Tastings: Sample rare vintages and estate wines.
Sensory Seminars: Expert-led sessions for discovering wine aromas and flavors.
Historic Wine Cellars: Guided tours through the castle’s princely wine collection.

These experiences enrich the fair and create unforgettable moments for wine enthusiasts and casual visitors alike.

Family-Friendly Activities and Cultural Highlights

Castell Castle Park Days also cater to families, offering creative children’s activities and traditional craft demonstrations. Equestrian performances, musical entertainment, and interactive workshops ensure that visitors of all ages can enjoy the event. The combination of cultural enrichment, entertainment, and hands-on experiences makes the fair an engaging destination for both adults and children.

Children’s Workshops: Creative arts, gardening activities, and interactive learning.
Craft Demonstrations: Traditional techniques in woodworking, textiles, and art.
Equestrian Shows: Majestic horse performances set against the historic backdrop.

By blending education, entertainment, and sophistication, the event provides a holistic experience that appeals to a wide audience.

A Historic and Picturesque Setting

Nestled in the scenic landscape of Franconia, Castell Castle serves as the seat of the Princely Castell Estate and stands as a landmark of historical and cultural significance. The central location ensures easy access by car and public transportation, with ample parking facilities nearby, allowing visitors to arrive relaxed and ready to explore.

The castle grounds, with their landscaped gardens and historical architecture, provide the perfect backdrop for this annual celebration. Every corner invites discovery, from hidden garden paths to architectural features and the archives of the Castell family, offering a glimpse into centuries of history and tradition.

Elegance, Tradition, and Enjoyment

The Castell Castle Park Days represent a unique fusion of elegance, tradition, and lifestyle inspiration. By bringing together high-quality exhibitors, immersive experiences, and cultural activities within a historic and picturesque setting, the fair offers visitors an opportunity to discover beautiful things, gain new insights, and create lasting memories.

For those seeking a blend of sophistication, creativity, and history, the Castell Castle Park Days are an annual highlight that celebrates the art of living well, offering a truly special experience in the heart of Franconia.

PRO FachHANDEL

setembro 16, 2026 - setembro 17, 2026

PRO FachHANDEL as a Key Meeting Point for Modern Beverage and Convenience Retail

PRO FachHANDEL is the leading trade fair for the German beverage and convenience retail industry, yet its relevance reaches far beyond a single sector. Each September, professionals from across the country gather to explore new market impulses, learn from innovators, and strengthen partnerships that shape the future of retail. What makes this event especially compelling is its ability to combine tradition with modern transformation: retailers, manufacturers, wholesalers, and startups come together in one dynamic space, turning the fair into a living reflection of where the market stands and where it is heading. The atmosphere is both business-oriented and inspiring, encouraging visitors to discover trends they can translate into actionable strategies. Organized by GES Großinkaufsring des Süßwaren- und Getränkehandels eG, the fair draws on the association’s long-standing expertise in bulk purchasing and trend development, ensuring that each edition remains relevant and forward-looking.

A Platform That Reflects the Changing Needs of Retailers

The core strength of PRO FachHANDEL lies in its diverse and highly specialized range of topics. Instead of offering a generic overview, it focuses on the essentials that matter most to beverage and convenience professionals: new product offerings, evolving consumer habits, and the services that support efficient retail operations. Exhibitors present everything from traditional beverage assortments to the latest confectionery and convenience products, allowing visitors to immerse themselves in a full-spectrum view of the market. The mix of established brands and ambitious newcomers makes the event particularly valuable, as it creates a natural bridge between experience and innovation. Attendees often highlight that the fair helps them not only discover new partners but also rethink everyday processes through the lens of current industry developments.

One of the most noticeable trends presented at the fair is the ongoing digitalization of specialist retail. Whether it concerns inventory automation, smart shelving, or digital customer engagement tools, retailers increasingly seek solutions that allow them to save time while maintaining flexibility. Sustainability is another topic that receives substantial attention. Modern packaging concepts, resource-efficient logistics, and environmentally responsible product strategies reflect the growing consumer demand for meaningful ecological choices. For many visitors, the fair becomes the place where abstract sustainability trends transform into practical ideas they can implement step by step.

Practical Areas That Help Retailers Make Better Decisions

Retailers attending PRO FachHANDEL often come with specific questions or challenges in mind. The fair offers accessible touchpoints to address those needs through a combination of expert talks, product showcases, and hands-on demonstrations. Exhibitors frequently focus on themes such as:

sustainable packaging and waste reduction methods

automated ordering tools and digital shelf management

innovative beverage concepts and new confectionery lines

These topics capture the industry’s shift toward efficiency, customer experience, and long-term ecological thinking. By exploring them in one place, retailers can form a more complete picture of what will shape their business in the coming years.

Spotlight on Innovation: The Newcomer Area and Its Creative Energy

More than any other zone, the “Newcomer Area” embodies the spirit of renewal that defines PRO FachHANDEL. Startups from the region showcase ideas that challenge traditional product categories and consumer expectations. Their presence injects a different kind of energy into the fair—one that blends entrepreneurial courage with fresh design and a willingness to experiment. Visitors often discover unusual craft spirits, non-alcoholic drink creations designed for wellness-oriented consumers, or inventive snack concepts that appeal to younger, trend-driven target groups. The opportunity to speak directly with founders turns this part of the fair into a space of genuine conversation and creative exchange.

Entrepreneurs benefit as well: meeting retailers face-to-face helps them understand market demands and fine-tune their product positioning. Many success stories in the beverage and convenience sector begin exactly at this point where a unique idea meets a retailer willing to test something new. The Newcomer Area not only encourages innovation but also creates a supportive ecosystem that makes emerging brands feel part of a larger professional community.

“Beer Live” as a Stage for Craftsmanship and Market Strategy

Another highlight that consistently draws attention is the “Beer Live” show. This special area celebrates the craft, tradition, and experimentation behind beer production. Breweries, importers, and national producers take the opportunity to present their latest specialties, ranging from classic varieties to bold new interpretations. Visitors can explore flavor profiles, brewing techniques, and product stories directly from the experts behind them.

To make the experience even richer, “Beer Live” also hosts discussions that go beyond the tasting glass. Experts address topics such as collaboration between breweries, new marketing approaches tailored to changing consumer preferences, and the challenge of standing out in a competitive beverage landscape. For many participants, these talks become a source of concrete ideas they can use when planning assortments or designing shelf concepts. The combination of sensory discovery and practical strategy gives “Beer Live” its distinctive character and ensures its popularity among retailers and beverage enthusiasts alike.