Food Processing & Packaging Eventos em Italy
Marca Bologna
Marca by BolognaFiere has established itself as a premier international trade event for private label products, growing steadily in both scale and global reach. The latest edition highlighted the event’s expanding influence, attracting over 300 international buyers from 60 countries including major markets such as the United States, China, Brazil, Canada, Japan, Australia, France, Germany, South Africa, and India. These buyers engaged in more than 9,000 B2B meetings with private label companies and international retail chains, a testament to Marca by BolognaFiere’s pivotal role as a hub for global business connections. Notably, the International Buyers Preview, held on January 14, offered a pre-opening platform for focused meetings, which has quickly become a highly appreciated feature of the event.
The event’s growth reflects the rising significance of private label products worldwide. With the increasing sophistication of retail markets and consumer demand for high-quality, value-driven brands, Marca by BolognaFiere provides an essential space where manufacturers and retailers can explore new opportunities, forge partnerships, and stay ahead of industry trends.
Expanding global reach and impact
Marca by BolognaFiere’s recent edition clearly demonstrates its expanding international dimension. By attracting buyers from diverse markets across the globe, the event fosters cross-border collaboration and strengthens business opportunities for private label companies.
Attendees can expect:
Direct access to international retail chains and decision-makers
Networking opportunities with top-tier global buyers
Insight into global market trends and consumer preferences
This international reach not only boosts visibility for exhibitors but also positions Marca by BolognaFiere as a key driver of global private label growth.
Strengthening partnerships and long-term strategy
A major milestone for Marca by BolognaFiere is its evolving collaboration with ADM (Associazione Distribuzione Moderna). Starting next year, the event will operate jointly as Marca by BolognaFiere and ADM, reflecting a strengthened partnership and the joint ownership of the event’s brand until 2031. This collaboration enhances the strategic value of the exhibition, offering even greater opportunities for private label manufacturers and retailers to connect, negotiate, and grow their business.
The event also enjoys strong regional support from the Emilia-Romagna Region and the Bologna Chamber of Commerce, ensuring continued investment in both infrastructure and international outreach. These partnerships reinforce Marca by BolognaFiere’s position as a benchmark for private label innovation and performance.
Driving private label innovation
Marca by BolognaFiere is not only a meeting platform but also a space for innovation. The event showcases:
Private label products across multiple categories, from food and beverages to household goods
Advanced manufacturing technologies and packaging solutions
Trend-driven concepts that respond to evolving consumer expectations
Exhibitors benefit from a targeted audience of buyers actively seeking quality, innovation, and reliable supply, making the event a prime opportunity to secure long-term contracts and expand into international markets.
Facilitating high-value B2B interactions
One of the event’s most remarkable features is the sheer volume and quality of B2B interactions. Over 9,000 meetings in the latest edition exemplify the efficiency of Marca by BolognaFiere in connecting private label manufacturers with key decision-makers. The structured approach to meetings, including the International Buyers Preview, allows companies to focus on high-value interactions, saving time while maximizing business outcomes.
Key benefits for attendees include:
Pre-scheduled meetings with targeted buyers
Opportunities to present new products and packaging innovations
Insights into retail strategies and emerging market trends
These benefits ensure that both exhibitors and buyers leave the event with actionable outcomes and new business relationships.
Marca by BolognaFiere: Shaping the future of private label
The sustained growth of Marca by BolognaFiere highlights its importance as a global benchmark for private label innovation and trade. By combining international reach, strategic partnerships, and a strong focus on quality B2B interactions, the event empowers manufacturers and retailers to explore new markets, enhance competitiveness, and strengthen their global presence.
As the collaboration with ADM deepens and the event evolves further, Marca by BolognaFiere is set to continue shaping the private label sector for years to come, providing a dynamic platform for business growth, market insights, and industry innovation.
BBTech Expo
Beer & Beverage Technologies Expo: Shaping the Future of the Beverage Industry
The Beer & Beverage Technologies Expo (BBTech Expo) is a premier international trade fair dedicated to innovations and technologies in the beer and beverage sector. Held annually at the Rimini Expo Centre in Rimini, Italy, this event has become a central hub for producers, technologists, suppliers, and industry experts seeking to explore the latest developments in beverage production, processing, and packaging. Organized by Italian Exhibition Group SpA (IEG), the fair embodies both innovation and tradition, bridging centuries of beer culture with modern industrial advancements.
From automated bottling lines to sustainable packaging solutions, the BBTech Expo serves as a comprehensive platform where exhibitors can showcase their latest machinery, raw materials, and technologies, while visitors gain firsthand insight into cutting-edge developments shaping the beverage industry. Its international appeal makes it an essential destination for both established companies and emerging startups eager to influence global trends.
Modern Technologies and Innovations in Beverage Production
At BBTech Expo, attendees can explore a wide range of technologies and services designed to enhance beverage production. Key areas on display include:
Processing technologies for beer, soft drinks, and specialty beverages.
Filling and packaging systems that optimize efficiency and sustainability.
Raw materials and ingredients, including hops, malt, sugars, and flavorings.
Specialized machinery for bottling, canning, and kegging.
Sustainable production solutions aimed at reducing environmental impact.
This extensive scope ensures that participants encounter not only the latest machines but also holistic solutions addressing efficiency, quality, and environmental responsibility, making the expo invaluable for professionals seeking competitive advantages in a fast-evolving market.
Beer&Tech Arena: Bridging Tradition and Innovation
A standout feature of the event is the Beer&Tech Arena, which combines beer culture with technological advancement. Developed in collaboration with universities, consortia, and industry associations, this space hosts:
Seminars and workshops on emerging production methods and sustainability.
Expert discussions addressing market trends, research findings, and technological breakthroughs.
Demonstrations of innovative equipment with live applications and hands-on experiences.
By integrating education and innovation, the Beer&Tech Arena enables visitors to not only see new technologies but also understand their practical applications, helping breweries and beverage companies adapt to evolving consumer demands.
A Diverse Audience and Networking Opportunities
BBTech Expo attracts a wide spectrum of visitors from the beverage industry, including:
Brewers and beverage technologists.
Machine builders and packaging specialists.
Raw material suppliers and ingredient producers.
Sales, marketing, and distribution professionals.
Startups exploring new market opportunities.
The fair fosters networking and knowledge exchange, allowing participants to form partnerships, compare solutions, and establish international business connections. It is equally valuable for small enterprises seeking market entry and large corporations aiming to maintain their leadership position.
Strategic Location and Infrastructure in Rimini
The expo takes place at the Rimini Expo Centre, located on the picturesque Italian Adriatic coast. This modern venue provides excellent infrastructure and accessibility, with connections to an international airport, high-speed rail networks, and major highways, making it convenient for visitors from Europe and beyond.
Beyond the exhibition, Rimini offers cultural and historical attractions. Visitors can explore the historic old town, famous for its Roman monuments, medieval streets, and vibrant Italian hospitality. This combination of professional enrichment and cultural exploration enhances the appeal of the BBTech Expo as a destination event.
Integration with SIGEP: Expanding Industry Horizons
The BBTech Expo is closely linked with SIGEP – The Dolce World Expo, a prestigious event in the food and beverage industry held concurrently in Rimini. This synergy enables attendees to explore complementary sectors, including confectionery, ice cream, and artisanal food products, fostering cross-industry collaboration and inspiration.
With this integration, participants gain exposure to trends in ingredients, packaging, marketing, and technology that transcend a single category, offering a holistic view of the food and beverage ecosystem.
Driving the Future of the Beer and Beverage Industry
The Beer & Beverage Technologies Expo is more than a trade fair; it is a platform for industry transformation and innovation. From advanced machinery to sustainable solutions and expert insights, the event equips professionals with the knowledge, tools, and connections needed to navigate a competitive market.
By combining technology showcases, educational sessions, and networking opportunities, BBTech Expo empowers breweries, beverage manufacturers, and industry innovators to increase efficiency, enhance quality, and embrace sustainable practices. For any professional eager to shape the future of the beer and beverage industry, attending BBTech Expo is an indispensable experience.
Cibus Tec
Cibus Tec Parma: A Cornerstone of Global Food Technology Innovation
Cibus Tec in Parma stands as one of the most prominent and long-established exhibitions in the global food technology sector. Since its first edition in May 1939, the event has become an essential date on the calendar for professionals seeking insights into the latest advancements in food production, processing, and packaging. The name “Cibus Tec” itself reflects the event’s purpose: derived from Latin, “Cibus” means food or meal, while “Tec” abbreviates technology. This combination perfectly encapsulates the fair’s dedication to showcasing technological solutions that enhance efficiency, safety, and innovation within the food industry.
Organized by Koeln Parma Exhibitions Srl a joint venture between Koelnmesse GmbH and Fiere di Parma SpA Cibus Tec operates on a triennial cycle and draws an international professional audience eager to explore the newest developments in food technology. Its comprehensive approach encompasses not only machinery and equipment for processing and packaging but also conferences, workshops, and summits that facilitate high-level discussions about market trends, regulatory changes, and sustainability challenges.
Exploring Technological Innovations in Food Production
At its core, Cibus Tec provides a platform where companies and professionals can discover innovations across the entire food value chain. Exhibitors showcase solutions designed to improve productivity, reduce waste, and enhance product quality. Key areas covered include:
Advanced machinery for processing fruits, vegetables, dairy, and meat
Automated packaging systems for diverse food categories
Smart solutions for harvesting, storage, and logistics
Cutting-edge refrigeration and temperature control technologies
Digital systems for process monitoring, traceability, and quality control
These innovations not only help businesses streamline operations but also enable them to meet increasingly stringent standards for food safety, sustainability, and consumer expectations.
Conferences and Expert Panels: Shaping Industry Dialogue
Beyond its impressive product displays, Cibus Tec distinguishes itself through its extensive educational and networking opportunities. The fair hosts conferences, summits, and expert panels where industry leaders and researchers analyze current challenges, predict emerging trends, and discuss future market dynamics. Attendees can gain insights into topics such as:
Sustainable production and environmentally friendly technologies
Automation and digitalization in food processing
Consumer-driven innovations in product design and packaging
Regulatory compliance and international market requirements
Global supply chain optimization and logistics strategies
These sessions transform the exhibition from a simple trade show into a hub for professional development and strategic dialogue.
Parma: The Ideal Hub for Food Technology
A distinctive feature of Cibus Tec is its location. Parma, a region renowned for its concentration of food and technology companies, provides a naturally synergistic environment for the event. The Fiere di Parma exhibition grounds offer extensive space, state-of-the-art infrastructure, and modern amenities that enhance both exhibitor presentations and visitor experiences. This regional context not only underscores the fair’s credibility but also allows attendees to immerse themselves in a vibrant ecosystem of innovation, research, and entrepreneurship.
The location also enables convenient access for domestic and international visitors, with Parma’s transport connections facilitating smooth travel from major cities across Italy and Europe. For exhibitors, this ensures exposure to a highly relevant audience of decision-makers and industry specialists.
Highlights and Must-See Exhibits at Cibus Tec
Visitors to Cibus Tec can expect a wide-ranging showcase of the latest technologies and solutions in food production. Some of the standout areas include:
Processing equipment for vegetables, fruits, dairy, and meat
Packaging technologies, including vacuum, modified atmosphere, and eco-friendly systems
Ingredient handling and storage innovations
Robotics and automation solutions for efficiency and precision
Analytical and quality control systems for safe, compliant food production
This breadth of offerings ensures that attendees from manufacturers to product developers, engineers to logistics managers find technologies and insights tailored to their specific needs.
A Platform for International Collaboration and Business Growth
Cibus Tec is not only about showcasing technology but also about fostering global business connections. Companies and professionals attending the fair have the opportunity to:
Initiate partnerships and joint ventures
Strengthen existing supplier and client relationships
Discover export and import opportunities in international markets
Participate in matchmaking events and business networking sessions
Such interactions position the exhibition as a key driver for the international exchange of knowledge, ideas, and technology within the food industry.
Looking Ahead: Future Trends and Industry Impact
Every edition of Cibus Tec mirrors the evolving needs of the food technology sector. Current trends highlight sustainability, digitalization, automation, and consumer-centric product innovation as central themes. By bringing together a diverse international audience, the exhibition enables stakeholders to adapt to industry changes, implement forward-looking solutions, and gain competitive advantages.
Ultimately, Cibus Tec in Parma is more than an exhibition; it is a dynamic forum where the future of food technology is envisioned, discussed, and shaped. From its cutting-edge machinery displays to its high-level summits and networking opportunities, it continues to play a pivotal role in driving innovation, fostering collaboration, and defining the standards of excellence in the global food industry.
